Bob IvinsSocial Links NavigationBob Ivins is chief strategy officer for TVSquared by Innovid. Latest articles by Bob Ivins Currency vs. Measurement: Understanding & Improving TV Marketing By Bob Ivins published 26 May 22 BC Guest Blog MOST READ1Disney CTO Aaron LaBerge Quits to Join Sports Betting Company Penn Entertainment2Lionsgate Signs Long-Term Deal With TV Production Head Gary Goodman3Schwarzenegger, Stallone Discuss Rivalry on ‘TMZ Presents’ 4Plex Adds NFL Channel Ahead of Draft Coverage5Paris Schutz Joins WFLD Chicago as Political Reporter