Betsy RellaSocial Links NavigationVP, Research and Data, New York Interconnect Latest articles by Betsy Rella The Less-Discussed Data Points of TV’s New Reality By Betsy Rella published 8 April 21 BC Guest Blog Six Necessary Elements for Successful Multiscreen Attribution By Betsy Rella last updated 19 August 20 As TV campaigns become increasingly data-driven, addressable and cross-platform, the evolving science that is multiscreen attribution is taking center stage in marketers’ minds. BC Guest Blog MOST READ1Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)2NBA Playoffs Will Offer Viewers Something Familiar, Something New3Charlotte Deleste, WISC Madison Anchor, Gives Notice 4Is Netflix's Subscriber Growth Binge Almost Over?5Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets
Six Necessary Elements for Successful Multiscreen Attribution By Betsy Rella last updated 19 August 20 As TV campaigns become increasingly data-driven, addressable and cross-platform, the evolving science that is multiscreen attribution is taking center stage in marketers’ minds.
