Alan Wolk, TV analyst and TV[R]EV editor

Latest articles by Alan Wolk, TV analyst and TV[R]EV editor

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As All Eyes Turn To Local, Television Steps Up

By Alan Wolk, TV analyst and TV[R]EV editor published

TV[R]EV analyst Alan Wolk: Reaching local television audiences was sort of a ‘nice to have’ piece of most national advertisers’ marketing plans. That all changed with the pandemic

BC Guest Blog
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Addressable Linear Takes Another Step Forward With Launch of Project OAR Live Trials

By Alan Wolk, TV analyst and TV[R]EV editor published

Analyst Alan Wolk explains how ad overlays on smart TVs allow networks to avoid relying on MVPDs to serve up addressable ads

Technology
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The Cord Cutter’s Dilemma: Why So Few People Actually Take the Step

By Alan Wolk, TV analyst and TV[R]EV editor published

BC Guest Blog