The Hispanic TV business relies on the investment made by media-buying agencies on behalf of advertisers and brands. Media agencies depend on Hispanic TV for its many unique opportunities across platforms where they can achieve effective results for their clients. Horizon Media's Karina Dobarro shares some of today’s key challenges to this co-dependent relationship and discusses some interesting success stories.
Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected tv with programmatic placement on multi-screens, backed by research data that is increasingly detailed (and possibly a little confusing.) Moderated By: Sean Cunningham - VAB Panelists: John Santiago - M8 (an iProspect Company, Dentsu Aegis Network), Sahil Gambhir - a4 Media, Lisa Torres - Publicis Media’s Multicultural Practice, Cultural Quotient, Brynne Sarsfield - Univision Communications Inc.
The first of a two-part conversation about how to best monetize TV/video's future form factors – featuring leading players from the subscription streaming video sector of the industry. Moderated By: Stephen Battaglio - Los Angeles Times Panelists: Soumya Sriraman - BritBox, Ryan Chanatry - Topic/First Look Media, Jim Bennette - Applicaster, and Matt Stein - Philo
During NYC TV Week's TV Data track, panelists discuss the growing array of new data sources that programmers and advertisers are tapping into to help discern real-world video consumption. Moderated By: Howard Shimmel - Janus Strategy & Insights Panelists: Richard Glosser - Verance, Paul Lindstrom - Tunity, Tal Chalozin - Innovid, Stu Schwartzapfel - iSpot.tv, Zeev Neumeier - Inscape
Check out the highlights from the 29th B+C Hall of Fame gala on Oct. 29, featuring Kelly Ripa, host and executive producer, Live with Kelly and Ryan; Meredith Vieira, journalist, producer and host of 25 Words or Less on Fox Television Stations; Mike O’Neill, president & CEO, BMI; Susan Zirinsky, president, senior executive producer, CBS News; and Byron Allen, founder, chairman & CEO, Entertainment Studios.