2019 NYC TV Week: Changing Options in Media, Placement and Research -- Part 1

Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected tv with programmatic placement on multi-screens, backed by research data that is increasingly detailed (and possibly a little confusing.) Moderated By: Sean Cunningham - VAB Panelists: John Santiago - M8 (an iProspect Company, Dentsu Aegis Network), Sahil Gambhir - a4 Media, Lisa Torres - Publicis Media’s Multicultural Practice, Cultural Quotient, Brynne Sarsfield - Univision Communications Inc.