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viewer engagement

Tubi
Fox Says Tubi Now Has 80 Million Average Monthly Users; FAST Platform’s Engagement Also Up 36% Fox reported 67 million average monthly users for Tubi a year ago
Steve Schachter of Cannella Media
Making the Most of Unsold Ad Inventory How cost-per-action (CPA) ads can increase revenue and keep viewers engaged
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When Television Meets User-Generated Content
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