Total Audience

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Jergens Leslie Mann A+E Networks

A+E Seeks Ways to Connect With Older Consumers

By Jon Lafayette last updated

A+E Networks has research that shows people in the 55-plus age bracket buy lots of stuff and it plans to study how to help advertisers get them to buy even more.

Advertising
Peter Olsen A+E Upfront

A+E Pitch to Upfront Buyers: Count Older Viewers Too

By Jon Lafayette published

A+E Networks sets virtual presentation for March 3

Advertising
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Nielsen to Retire Paper Diaries in 140 Local Markets

By Mike Farrell published

Business
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Nielsen: Streaming Video Up, Live TV Down in Q2

By Jon Lafayette published

Technology