Latest about Rita Ferro
Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
ABC can provide incremental reach for brands
TV + Sports Summit Takes Place June 10
Event to feature Disney’s Rita Ferro and execs from Bally Sports, Fox Sports, Turner Sports, among others
Disney’s Ferro on This Year’s Market and the Upfront’s Future
Despite some clients cutting budgets, ad prices aren’t going down, she said
Sellers Lay Out Flexible Approaches to Upfronts
The upfront picture has gotten a bit clearer as programmers lay out plans to present their programming and ad products for media buyers and clients.
