Rita Ferro
Latest about Rita Ferro

Disney’s Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
By Jon Lafayette published
ABC can provide incremental reach for brands

TV + Sports Summit Takes Place June 10
By Next TV Staff published
Event to feature Disney’s Rita Ferro and execs from Bally Sports, Fox Sports, Turner Sports, among others

Disney’s Ferro on This Year’s Market and the Upfront’s Future
By Jon Lafayette published
Despite some clients cutting budgets, ad prices aren’t going down, she said

Sellers Lay Out Flexible Approaches to Upfronts
By Jon Lafayette published
The upfront picture has gotten a bit clearer as programmers lay out plans to present their programming and ad products for media buyers and clients.
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