NCAA Mens's Basketball Tournament

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Jim Nantz Bill Self March Madness 2022

March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits

By Jon Lafayette published

Sports continue to buck soft TV ad market

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RJ Davis #4 of the North Carolina Tar Heels drives against Jeremy Roach #3 of the Duke Blue Devils during the 2022 NCAA Men's Basketball Tournament Final Four at Caesars Superdome on April 2, 2022 in New Orleans, Louisiana.

North Carolina-Duke Draws Most Final Four Viewers Since 2017

By Jon Lafayette published

Streaming audience on March Madness Live sets records

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Johnny Davis #1 of the Wisconsin Badgers drives to the basket during the first half of the game against the Nebraska Cornhuskers at Kohl Center on March 06, 2022 in Madison, Wisconsin. Nebraska defeated Wisconsin 74-73.

March Madness Sold Out With Record Ad Revenue for CBS, Turner

By Jon Lafayette last updated

Prices up by double digits, with spots in final game going for $2 million

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NCAA, CBS, Turner Extend ‘Madness’

By Mike Farrell published

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