NCAA Mens's Basketball Tournament March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits Sports continue to buck soft TV ad market North Carolina-Duke Draws Most Final Four Viewers Since 2017 Streaming audience on March Madness Live sets records March Madness Sold Out With Record Ad Revenue for CBS, Turner Prices up by double digits, with spots in final game going for $2 million Latest NCAA Mens's Basketball Tournament NCAA, CBS, Turner Extend ‘Madness’ By Mike Farrell published 12 April 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Jeff Blaszak Promoted To Senior VP at ShowSeeker2Comcast and Diamond Sports Group Carriage Talks Devolve Into Blackout3Paramount and Charter Agree to Extend Talks, Hold Off on the Ol' Blackout4'Baby Reindeer' Slays Again in Week 3 -- Netflix Weekly Rankings for April 22-285Diamond Sports Group Announces Another Big Pay TV Renewal ... But No, It's Not with Comcast