Interactive Advertising Bureau

Latest about Interactive Advertising Bureau

Ad Fraud Scam

FTC Told New Regs Could Cost Web Billions in Ad Dollars

By John Eggerton last updated

IAB says ban of targeted, personalized ads is unwarranted

Policy
A man types on a laptop in the dark

IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard

By John Eggerton last updated

Could be key to preserving billions of dollars in digital advertising

Policy
advertising, smart cities, technology

IAB: New Surveillance Ad Bill Is Devastating

By John Eggerton last updated

Cohen says it could deal mortal blow to commercial internet

Policy
David Cohen

Cohen Named CEO at Interactive Ad Bureau

By Jon Lafayette published

Former media buyer joined digital trade group in March

Advertising
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Statistics Spotlight Choices, But Don't Explain Behavior

By Terena Bell, TVRunway published

MCN Guest Blog
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Programmatic Video Ads on the Rise

By Jeff Baumgartner published

Technology
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Majority of Digital Ad Budgets Earmarked for Video: Study

By Jeff Baumgartner published

Advertising
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Ad Groups Form Privacy Coalition

By John Eggerton published

Policy