initiative Latest about initiative Set-Top VOD Ads Must Evolve to Survive By Jeff Baumgartner published 19 June 17 Advertising Pivot Launches Initiative To Find New Original Programming By Will Hagle published 20 May 14 Viewpoint NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
