Advertising Revenue

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A closeup of U.S. money

Analyst Predicts 'Death of Linear CPMs' with AVOD Coming

By Jon Lafayette last updated

Wells Fargo's Steven Cahall sees $19 billion in digital TV ad revenue in 2023

Currency
Magna

Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022

By Jon Lafayette last updated

Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.

Currency
Good Eats: The Return on Discovery Plus

Discovery-WarnerMedia Combination Could Have Biggest Initial Impact on Linear Nets

By Mike Farrell last updated

Streaming is seen as the catalyst, but affiliate fees may see the biggest lift

Business
Terry McLaurin (17) of the Washington Football Team during a regular season game on Oct. 4, 2020

Tubi Ad Revenue Could Reach $1.7 Billion By 2025, MoffettNathanson Predicts

By Mike Farrell last updated

Football and AVOD could boost Fox prospects, analyst says

Business
ViacomCBS logo

ViacomCBS Reports Dip in 3rd Quarter Earnings

By Jon Lafayette last updated

ViacomCBS reported lower third-quarter earnings but pointed to progress as it pivots to streaming and prepares to launch its Paramount Plus service.

Streaming
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National TV Ad Revenue Down 27% in April: SMI

By Jon Lafayette published

Spending in scatter down 36%

Advertising