ad engagement Latest about ad engagement Vevo, IPG Find Strong Ad Receptivity With OTT Viewers By Jon Lafayette published 24 August 20 Viewers watching music videos on over-the-top devices say they’re receptive to ads, according to a study conducted by Vevo and Magna and the IPG Media Lab. Advertising CRE: TV Outperforms Digital in Total Ad Recall By Mike Farrell published 29 June 16 Business NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Vevo, IPG Find Strong Ad Receptivity With OTT Viewers By Jon Lafayette published 24 August 20 Viewers watching music videos on over-the-top devices say they’re receptive to ads, according to a study conducted by Vevo and Magna and the IPG Media Lab.
