Schwimmer to Head International Business for Dish, Sling TV

Long time media executive and former Fuse CEO Michael Schwimmer will join Dish Network and its sister streaming service Sling TV in June as EVP of international, business development and strategy, the satellite company said Tuesday. He will report to Dish EVP of programming and group president of Sling TV Warren Schlichting.

Former Fuse exec Michael Schwimmer

Former Fuse exec Michael Schwimmer

Schwimmer will be responsible for growing the company’s Dish TV and Sling TV multicultural businesses, as well as pursuing development and partnership opportunities in the U.S. and abroad for Sling.

“Michael is one of the key architects of what has become the Dish TV and Sling TV international businesses, and everything we are doing today traces directly back to his early work at Dish delivering international content,” Schlichting said in a press release. “His track record of creativity and innovation in our industry will be a tremendous asset for Dish as we seek growth in our international offerings.”

Schwimmer first joined Dish Network in 1996 as a member of its legal team and later was tapped to lead the company’s marketing and programming organization, playing a key role in launching the Dish International and DishLatino brands. He left Dish in 2005 to lead SiTV, later rebranded NUVOtv, a premier English-language destination for Latino entertainment. In 2014 he oversaw the acquisition of the Fuse Media enterprise from the Madison Square Garden Company. He resigned from Fuse in April. 

“My career has been devoted to helping build new businesses that champion great content for diverse audiences,” Schwimmer said in a press release. “I look forward to making a contribution to help grow the already strong position of the Dish brands as the destinations for the best multicultural content available and create new opportunities for the Sling platform.”