Sportsman Channel said Friday that it has forged a partnership with outdoor apparel and equipment retailer Sportsman’s Warehouse to sponsor a Saturday block of programming during the third quarter.
Dubbed "Sportsman's Warehouse Saturday in the Rough" the 8 a.m. - 11 a.m. ET/PT block includes such sows as "Uncaged with Matt Hughes," "Trailing the Hunter's
Moon," "Hollywood Hunter" and more.
"Sportsman's Warehouse provides top quality gear for our viewers to pursue their passions, and there is no better place to spread the message than Saturday mornings on Sportsman Channel," said Sportsman Channel vice president of business development Graig Hale in a statement. "Weekend mornings have long been a proven destination for the millions of enthusiasts that crave best in class content, and now Sportsman's Warehouse will jointly serve our viewers with hours of great programming to start their weekends."
Sportsman's Warehouse serves outdoor enthusiasts, casual users and first time participants with brand-name hunting, fishing, camping and shooting merchandise. The company has about 50 stores in 18 states.
Launched in 2003, Sportsman Channel reaches more than 36 million U.S. television households.
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