The FCC's "mock auction" to familiarize spectrum bidders with the forward auction bidding process started Thursday morning (August 11) and will continue on Friday (Aug. 12), in anticipation of the official start of bidding on 600-MHz band licenses for mobile broadband use. That bidding will start on Aug. 16.
Using the tempting opening line, "Who says nothing happens in Washington in August?" Epstein and Kiddoo wrote, "Because this is a new auction design, we wanted to give you a preview of how the process will unfold and how the public can keep track as the auction moves through the bidding rounds."
The blog/tutorial explains that throughout the forward auction, the public will be able to "obtain information about the results of bidding on our Public Reporting System." The Forward Auction section of the PRS will provide a Product Status screen that will offer details on bidding activity for each "product" (the pairing of a license category and a partial economic area (PEA), which refers to the 416 geographic markets).
The Epstein/Kiddoo blog emphasizes that "unlike the reverse auction ... forward auction bidding rounds for a stage can continue without limit so long as demand outpaces supply for any product."
"As such, we cannot predict when the forward auction will conclude," they wrote.
It could be a very long summer, autumn and possibly year.
Contributor Gary Arlen is known for his insights into the convergence of media, telecom, content and technology. Gary was founder/editor/publisher of Interactivity Report, TeleServices Report and other influential newsletters; he was the longtime “curmudgeon” columnist for Multichannel News as well as a regular contributor to AdMap, Washington Technology and Telecommunications Reports. He writes regularly about trends and media/marketing for the Consumer Technology Association's i3 magazine plus several blogs. Gary has taught media-focused courses on the adjunct faculties at George Mason University and American University and has guest-lectured at MIT, Harvard, UCLA, University of Southern California and Northwestern University and at countless media, marketing and technology industry events. As President of Arlen Communications LLC, he has provided analyses about the development of applications and services for entertainment, marketing and e-commerce.
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