Hallmark Channel to Launch on AT&T U-verse

AT&T continued to add channels to it lineup Wednesday (July 22), reaching a carriage deal with Hallmark Channel for high-definition distribution, the telco said Wednesday.

The deal will add Hallmark Channel and Hallmark Movies & Mysteries to AT&T U-Verse TV beginning tomorrow (July 23), said company officials. 

Hallmark Channel will be on channels 365 and 1365 in high-definition in the U-family and U200 and above packages, while Hallmark Movies & Mysteries will be on Channels 366 and 1366 in HD in the U-family and U300 and above packages.

The channels will also be on the U-verse App for tablets and smartphones and on Uverse.com, according to AT&T.

AT&T was the last of the major distributors not to carry Hallmark, which is in front of 85 million subscribers, said network officials.

The Hallmark channels are the second cable network deal announced by AT& in as many days following yesterday's deal to carry music-themed network Revolt. 

 “This agreement is a winning deal for AT&T U-verse customers,” said Bill Abbott, president & CEO, Crown Media Family Networks in a statement. “They now have access to our two distinct channels and some of the best, most compelling family entertainment on television. We look forward to a long and fruitful relationship with AT&T.”

Added Eric Boyer, senior vice president, AT&T U-verse: “We are thrilled to work with Crown Media to bring Hallmark to our U-verse TV customers. Our customers will be able to watch the Hallmark programming they love on U-verse TV, as well as on their mobile devices with our U-verse App.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.