Looking to capitalize on the social media success of 2013 Twitter sensation and TV movie Sharknado, production company The Asylum has partnered with crowdfunding platform Indiegogo to help finance the film's sequel.
The film, Sharknado 2: The Second One, is scheduled to premiere on SyFy on July 30. In the meantime, The Asylum’s partnership with Indiegogo is giving fans the chance to fund an additional scene that will appear in the film.
The Indiegogo campaign, which was launched April 9 with a May 30 deadline, aims to raise $50,000 to fund the new scene. Incentives range from shirts and posters to a walk-on role or recoded scream to be included in the film. At press time, the company is far from its goal, having raised only $2,080.
The studio plans to donate 10% of its campaign proceeds to the University of Miami’s RJ Dunlap Marine Conservation Program, which helps preserve sharks and other ocean life.
Despite generating 5,000 tweets per minute and 387,000 social mentions overall, the original Sharknado movie averaged only 1.3 million viewers.
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