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Blogs archive

May 2022

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8 articles

May 26
- Currency vs. Measurement: Understanding & Improving TV Marketing
May 25
- 2022 Upfronts: Priorities from Both Sides of the Negotiating Table
May 24
- It’s Time To Tear Down the Walls: The Future of Addressable Advertising Is Interoperability
- Syndication is the Perfect Place for Addressable Experimentation
May 23
- Jim McKay’s Sixth Olympics: Munich 1972
May 20
- CTV Publishers Benefit from Separated Demand and Tech Platforms
May 10
- Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
May 4
- The Death of the Dongle

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