Phil SchraederSocial Links NavigationPhil Schraeder is CEO of GumGum, a Santa Monica, California-based global digital advertising platform. Latest articles by Phil Schraeder Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out By Phil Schraeder published 24 October 22 Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness Currency MOST READ1CGTN America Seeking to Cultivate American Viewers 2ABC Shares Summer Premiere Dates 3UFL Sees a Surge in Spring Football Ratings4NBC Orders More ‘Night Court’ 5How NBC Sports Plans to Cover Kentucky Derby
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out By Phil Schraeder published 24 October 22 Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
