Phil SchraederSocial Links NavigationPhil Schraeder is CEO of GumGum, a Santa Monica, California-based global digital advertising platform. Latest articles by Phil Schraeder Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out By Phil Schraeder published 24 October 22 Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness Currency NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out By Phil Schraeder published 24 October 22 Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
