Mark Lieberman, President and CEO, Viamedia Latest articles by Mark Lieberman, President and CEO, Viamedia Guest Blog: The Power of Local Cable TV Advertising Is The Opposite of 'The Big Short' By Mark Lieberman, President and CEO, Viamedia published 12 February 16 Advertising MBPT Spotlight: Resurrecting the Power of Television Advertising—Via the Set-Top Box By Mark Lieberman, president and CEO, Viamedia published 11 April 14 Viewpoint NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Guest Blog: The Power of Local Cable TV Advertising Is The Opposite of 'The Big Short' By Mark Lieberman, President and CEO, Viamedia published 12 February 16
MBPT Spotlight: Resurrecting the Power of Television Advertising—Via the Set-Top Box By Mark Lieberman, president and CEO, Viamedia published 11 April 14
