Jon KaplanSocial Links NavigationJon Kaplan is chief revenue officer at Madhive. Latest articles by Jon Kaplan TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog) By Jon Kaplan published 20 November 23 With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments Currency MOST READ1YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts2Roku Soundly Beats Q1 Revenue Forecasts with Sales of $881.5 Million3Nathan Lane, Michaela Jae Rodriguez, Carl Clemons-Hopkins to Receive Critics Choice Celebration of LGBTQ+ Cinema & Television Honors4Neil Gaiman’s ‘Sandman’ Universe Expands With ‘Dead Boy Detectives’ 5Fuse Urging Young Viewers To Vote With Blunt Campaign
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog) By Jon Kaplan published 20 November 23 With mass audiences more difficult to reach than ever, ad strategy should focus on targeting segments
