Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest GroupSocial Links Navigation Latest articles by Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group MBPT Spotlight: Numbers Game—Driving Data to Television—Bringing the Right Stuff to the First Screen By Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group published 12 June 14 Advertising MOST READ1Ken Solomon: Tennis Channel Looking to Score With Fans Across Multiple Platforms (TV Sportsplay)2Plex Flex: FAST Boasts That It Has Exceeded 1,100 Channels3Diamond Sports Could Emerge From Bankruptcy on June 184Sean McLaughlin Named VP of News at Graham Media Group 5YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says
MBPT Spotlight: Numbers Game—Driving Data to Television—Bringing the Right Stuff to the First Screen By Helen Katz, Senior VP, Research Director, and Steve Murtos, Senior VP, Director at Starcom MediaVest Group published 12 June 14
