Dan MouradianSocial Links NavigationDan Mouradian is VP of global client solutions at Innovid. Latest articles by Dan Mouradian Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) By Dan Mouradian published 27 November 23 Focus on engagement, interaction when judging a campaign’s effectiveness Currency MOST READ1Warner Bros. Discovery Launches Olli First-Party Data Platform2Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon3Ron Howard Directs Jim Henson Documentary for Disney Plus 4Marty Moe Named President Of Trusted Media Brands5Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog) By Dan Mouradian published 27 November 23 Focus on engagement, interaction when judging a campaign’s effectiveness
