Telcos Wage Blog Battle Over Spectrum Assets
AT&T, T-Mobile square off over spectrum screen, C-band auction
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AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
MadHive acts as DSP; SSP is Beachfront
Zenith Forecasts Modest Auto Ad Spending Comeback
Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast.
Magnite Names Evans to New Post of COO
Magnite, the sell-side ad platform formed by the merger of Rubicon Project and Telaria, named Katie Evans chief operating officer, a new position.
Discovery Buys AdSparx, Ramping Up DTC Business
Discovery said it acquired the assets of AdSparx, a technology startup, that will help Discovery build its global direct-to-consumer product portfolio.
Upwave Automates CTV Campaigns Via Google
Survata rebrands as it launches integration with Campaign Manager
Business
6.6M Will Cut the Cord in 2020, eMarketer Says
Research company says more than 31 million homes have ditched linear pay TV so far
Tubi: Everything You Need to Know About Fox’s Big $440M AVOD Buy
The Murdochs just bought the oldest and biggest of the ad-supported streaming services. It’s still a work in progress
Comcast’s Desperate Pulling of TVE Apps on Roku Shows Why It Badly Needs Smart TV Distribution for X1 (Blog)
Cable giant wants to build its own advanced ad ecosystem around Peacock, but it’ll need to control the platform to get that done
