New $5 Million a Month Ad Fraud Hijacks Real CTV Device Sessions
A new ad fraud scheme called SneakyTerra that manages to hijack real CTV Devices and could have cost advertisers more than $5 million, has been uncovered.
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Eminent Execs Tim Spengler, Valerie Bischak Join Amobee
Amobee, the ad tech company, said it named Tim Spengler ad general manager of advanced TV solutions and Valerie Bischak as general manager, head of growth.
Paramount Plus Launches on Most Distribution Platforms Including Roku, Amazon
ViacomCBS launched its Paramount Plus streaming service across most mobile and connected TV devices.
E.W. Scripps Plans to Take Over-the Air Nets Over-the-Top
‘We don’t see it as being an either-or proposition, said CEO Adam Symson
Jason Kilar Calls App-Based Distribution Key to HBO Max Growth
Jason Kilar, CEO of AT&T’s WarnerMedia said HBO Max has been able to balance growing its subscribers and keeping its direct-to-consumer relationships via app-based distribution.
Business
FuboTV Secures Market Access for Sports Book in Indiana and New Jersey
With Iowa already secured, streaming company has three of the 20 states with legal sports betting locked in for new service
Charter Boosts More Spectrum Broadband Speeds
Says 400 Mbps will be available to 6 million more subs
Comcast’s Roberts Hints At Amazon Support for Peacock
‘We’ll get to all major platforms soon,’ cable chief says
HBO Max Marketing Exec Brad Wilson Talks 'High Reach, High Frequency' … and Having the Necessary ‘Fire Power’
Former Lending Tree and Disney operative, now head revenue and growth for WarmerMedia, gets jiggy with the jargon in our exclusive Q&A
Technology
Amazon Fire TV Adds IMDb TV, Xumo to Live Lineup
With the further addition of the Amazon news app to the live TV guide, Platform now offers over 200 free live-streamed channels
Comcast: Streaming Accounted for 71% of Downstream Traffic Last Year
Cable operator said entertainment-based video traffic increased by 70% over 2019
Average Monthly U.S. Broadband Usage Could Reach 650 GB in 2021
OpenVault says faster speeds are increasing consumption
Is Comcast Getting Ready to Expand Xfinity Flex Out of Footprint?
With cable operator announcing Flex device support for its Xfinity Stream app Thursday, speculation heats up that it will soon follow through on talks to port the platform into smart TVs sold by Walmart
