Viggle, the second screen TV app specialist, will enable its mobile ad partners to add a new “Add-To-DVR” call-to-action in their campaigns after baking in some new technology developed by Opera Mediaworks.
Adapted from Viggle’s Reminder technology, the ad unit communicates with a user’s DVR in real time to set up a recording.
“We expect to see the Add-to-DVR option drive tune-in among consumers, as they are reminded about their favorite shows through websites, banner and mobile ads,” said Viggle president and COO Greg Consiglio, in a statement. “As an added benefit, viewers who check into any TV programs with the Viggle app will earn points that can be redeemed for free movies, TV shows and music at Viggle.com.”
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