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                            <title><![CDATA[ Latest from Next TV in Zenith ]]></title>
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        <description><![CDATA[ All the latest zenith content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 08 Jun 2022 07:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/zenith-sees-us-tv-spending-up-32-with-political-ads-boosting-spot</link>
                                                                            <description>
                            <![CDATA[ Internet video seen climbing 20% ]]>
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                                                                        <pubDate>Wed, 08 Jun 2022 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 15:14:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZU8TXx4JJUUGe273x8KigR-1280-80.jpeg">
                                                            <media:credit><![CDATA[iStock/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[stock uptick]]></media:description>                                                            <media:text><![CDATA[stock uptick]]></media:text>
                                <media:title type="plain"><![CDATA[stock uptick]]></media:title>
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                                                            <title><![CDATA[ U.S. TV Ad Spending To Rise By 4% in 2022, Zenith Forecasts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-tv-ad-spending-to-rise-by-4-in-2022-zenith-forecasts</link>
                                                                            <description>
                            <![CDATA[ Advertising spending on TV in the United States is expected to increase 4% to $65.151 billion in 2022 from pandemic lows, but growth will be limited and pale compared to digital video, according to a new forecast from media agency Zenith. ]]>
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                                                                        <pubDate>Mon, 06 Dec 2021 10:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Dec 2021 14:13:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/s5CCHop9sgHpkRXgh8YeNm-1280-80.png">
                                                            <media:credit><![CDATA[Zenith]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Zenith]]></media:description>                                                            <media:text><![CDATA[Zenith]]></media:text>
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                                                            <title><![CDATA[ U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-tv-ad-spending-to-drop-4-in-2021-as-digital-video-booms</link>
                                                                            <description>
                            <![CDATA[ Zenith forecasts slight rebound in 2022 ]]>
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                                                                        <pubDate>Mon, 26 Jul 2021 09:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Jul 2021 11:01:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4g5epJzqNRFU63vCt99sqF-1280-80.jpg">
                                                            <media:credit><![CDATA[Wikipedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ad Fraud Scam]]></media:description>                                                            <media:text><![CDATA[Ad Fraud Scam]]></media:text>
                                <media:title type="plain"><![CDATA[Ad Fraud Scam]]></media:title>
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                                                            <title><![CDATA[ Cheers! Alcohol Ad Spending Seen Growing 5.3% as Bars Reopen ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cheers-alcohol-ad-spending-seen-growing-53-as-bars-reopen</link>
                                                                            <description>
                            <![CDATA[ As bars, pubs and restaurants reopen around the world with COVID-19 restrictions being loosened, ad spending on beer and spirits brands is expected to rise by 5.3% in 12 key markets studied by media buyer Zenith. ]]>
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                                                                        <pubDate>Mon, 24 May 2021 07:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 May 2021 11:33:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yawrBMGSH3kP4b9ensGBVY-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Bars are reopening and alcohol marketers are boosting spending ]]></media:description>                                                            <media:text><![CDATA[Cheers Bars Open Ad Spend]]></media:text>
                                <media:title type="plain"><![CDATA[Cheers Bars Open Ad Spend]]></media:title>
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                                                            <title><![CDATA[ Video Entertainment Ad Spending Stable: Zenith ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/video-entertainment-ad-spending-stable-zenith</link>
                                                                            <description>
                            <![CDATA[ Ad spending by video entertainment services will be down just 0.2% in 10 key global markets this year, a much smaller decline than the market overall, which will decline 8.7%, according to Publicis-owned media agency Zenith. ]]>
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                                                                        <pubDate>Mon, 02 Nov 2020 08:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Nov 2020 14:58:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gC99jwVr63ujKvxWX5RoGB-1280-80.jpg">
                                                            <media:credit><![CDATA[ MR.Cole_Photographer via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[advertising, smart cities, technology]]></media:description>                                                            <media:text><![CDATA[advertising, smart cities, technology]]></media:text>
                                <media:title type="plain"><![CDATA[advertising, smart cities, technology]]></media:title>
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                                                            <title><![CDATA[ Zenith Forecasts Modest Auto Ad Spending Comeback ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/zenith-forecasts-modest-auto-ad-spending-comeback</link>
                                                                            <description>
                            <![CDATA[ Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 23 Sep 2020 07:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Sep 2020 11:16:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xAAiir9fYukQb6T4JX6grR-1280-80.jpg">
                                                            <media:credit><![CDATA[ ipopba via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A car being filmed]]></media:description>                                                            <media:text><![CDATA[A car being filmed]]></media:text>
                                <media:title type="plain"><![CDATA[A car being filmed]]></media:title>
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                                                            <title><![CDATA[ Rentrak Buys Kantar Media for $98M ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/rentrak-buys-kantar-media-98m-384576</link>
                                                                            <description>
                            <![CDATA[ Rentrak Buys Kantar Media for $98M ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 09 Oct 2014 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Zenith]]></category>
                                                    <category><![CDATA[Group M]]></category>
                                                    <category><![CDATA[Kantar Media]]></category>
                                                    <category><![CDATA[measurement]]></category>
                                                    <category><![CDATA[Rentrak]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8m8aSE7YYR25pHonigb3s8-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Zenith Using Rentrak Data To Plan, Buy Local TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/zenith-using-rentrak-data-plan-buy-local-tv-384399</link>
                                                                            <description>
                            <![CDATA[ Zenith Using Rentrak Data To Plan, Buy Local TV ]]>
                                                                                                            </description>
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                                                                                                                            <pubDate>Fri, 03 Oct 2014 13:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
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