Multiscreen ad firm YuMe has forged a programmatic advertising partnership with StickyADS.tv that will integrate YuMe’s demand side platform (DSP) with StickyADS.tv’s supply side platform (SSP). 

The combo, YuMe said, will give advertisers and agencies access to premium video inventory online and on mobile across the globe, including access to more than 105 billion monthly bid requests, 150-plus private exchanges in 150 locations worldwide, and 20 “leading” TV broadcasters. 

Paris-based StickyADS.tv was recently acquired by FreeWheel, the Comcast-owned advanced ad-tech company. 

“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” Jayant Kadambi, chairman and CEO of YuMe, said in a statement. “This partnership expands the ability for our clients to purchase StickyADS.tv’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices. 

“We are delighted to enter into this formal agreement with YuMe that will contribute to widening our demand partner pool - more than 90 server-to-server demand integrations are live today,” added Gilles Chetelat, COO and co-founder at StickyADS.tv. “Through this new addition, we can now provide another premium direct demand source to our clients across the globe. YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”