Sling Latino, the Dish Network-run OTT-TV Spanish-language service that was introduced in June, said it  has bolstered its movie offering with the introduction of Sony Pictures Television’s Cine Sony Television service.

Sling Latino is making the movie service available with its Paquete Total package, which runs $12 per month, or as part of its Best of Spanish TV and Películas & Novelas packages that are available for $5 per month as add-ons to Sling TV’s core $20 per month OTT-TV offering.

Dish does not break out how many subs take Sling Latino, which is offered on the Amazon Fire TV, Fire TV Stick, Fire tablets, Android TV-powered devices, Google’s Chromecast adapter, Roku players and Roku TVs, the Xbox One, Web browsers, and Android and iOS mobile devices.

Cine Sony Television, which also provides VOD content and an authenticated app called Cine Sony Ya through distribution partners, offers uncut Hollywood movies in Spanish.

“While other traditional pay-TV providers have abandoned their Latino-focused OTT services, Sling Latino will continue to expand our Spanish-language programming and develop a personalized TV viewing experience for our customers,” Roger Lynch, CEO of Sling TV, said in a statement that seemingly refers to DirecTV’s recent decision to shut down Yaveo, its Spanish-language OTT service that offers content from Cine Sony Television. “The addition of Cine Sony Television is a testament to our commitment of giving customers choice in their entertainment options.”

This week’s Hispanic Summit will focus on the shifting priorities within the expanding business of Hispanic television. One of those priority shifts should be toward Hispanic viewing of over-the-top services, according to several recent reports.

While Hispanics continue to watch traditional television in big numbers, averaging 112 hours a month watching live and DVR time-shifted TV in the second quarter — behind only African-Americans — those numbers were down by five hours from the same period in 2014, according to Nielsen’s Total Audience report.

What is increasing is Hispanics’ use of OTT services such as Hulu, Netflix and Amazon. Among Hispanic TV viewers, 30% of their weekly viewing is of content from OTT services , nearly double the 18% just two years ago, according to Horowitz Research’s recent “Focus Latino” report.

Moreover, nearly half of Hispanic Internet users with a multichannel subscription feel that viewing TV content over the Internet is as easy as watching a multichannel service, Horowitz said.

Also, Hispanics tend to binge-view while accessing OTT services, a Thinknow Research study said. That study reported that 40% of Hispanic OTT viewers prefer to watch three or more episodes of their favorite shows back-to-back compared to just 29% of non-Hispanic viewers.

That’s despite the relatively sparse amount of content targeted to Hispanic viewers on OTT services — and in particular Spanish-language programming — compared with the numerous Hispanic-targeted English and Spanish-language cable networks available on MVPD lineups.

There has been some efforts to reach Hispanics in the digital space: Hulu has been very aggressive in developing original Hispanic-themed projects such as scripted drama series East Los High (pictured).

DirecTV’s Yaveo OTT service has also looked to serve Hispanic consumers seeking Spanish-language programming without the need for a cable-TV subscription.

Still, Hispanic increases in OTT viewing haven’t correlated with a significant increase in cable cord cutting. Horowitz reported that 89% of Hispanics with access to OTT SVOD services also have a multichannel service, providing opportunities for all content providers to reach a very influential and growing customer base.