HGTV is offering an early look at the new season of its popular Brother vs. Brother series via video on demand.

A “director’s cut” version of the fourth season premiere episode of Brother vs. Brother featuring three additional minutes of footage is currently airing through VOD via Comcast and other MVPD distributors, according to HGTV officials. The episode will offically debut on HGTV’s linear channel June 1.

The preview marks the first time HGTV has offered an extened version from its lineup of original series in advance of its linear premiere. 

 Todd Gold, senior director and editor-in-chief of programming and editorial for Xfinity TV, says the Brother vs. Brother VOD offering will hopefully help draw HGTV viewers to its Xfinity On Demand service.  

"We’re always trying to surprise and delight our customers with new and exciting ways to connect with their favorite shows on Xfinity On Demand," Gold said. 'This director’s cut gives fans of the brothers even more of what they love – the brothers, and the fact that this special episode of the new season airs first on demand adds to the excitement." 

Canadian-based Stingray Digital Group will continue to beat the drum for its music-themed on demand content on Comcast, announcing an expansion of its current deal with the MVPD that includes its Karaoke Channel.

The deal includes the rollout of Stingray music services such as Stingray Ambiance, Stingray Brava and Stingray DJazz – as well as thousands of music videos -- to Comcast’s Xfinity customers, according to Stingray co-founder and CEO Eric Boyko.  The new offerings will join Stingray’s Karaoke Channel on the Xfinity On Demand platform.

Mathieu Peloquin, senior vice president of marketing and communications for Stingray told Multichannel News that the services are popular with Xfinity viewers but did not reveal specific viewership figures. He added that offering music content on television still has appeal with viewers.

“Your TV is still the number one media center in the house, and there’s nothing like watching an amazing new video from Adele on a large HD screen without any commercials,” he said. “The ability to curate playlists or access already created playlists on your large screen in your living room is an much better experience compared to digital.”