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                            <title><![CDATA[ Latest from Next TV in Xandr ]]></title>
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        <description><![CDATA[ All the latest xandr content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 27 Sep 2022 12:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ OpenAP Goes Programmatic With OpenID Across Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/openap-goes-programmatic-with-openid-across-platforms</link>
                                                                            <description>
                            <![CDATA[ FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory ]]>
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                                                                        <pubDate>Tue, 27 Sep 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Sep 2022 12:30:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zCCUZmwdJNDhnJAKvbGeH4-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[OpenAP Programmatic]]></media:description>                                                            <media:text><![CDATA[OpenAP Programmatic]]></media:text>
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                                                            <title><![CDATA[ Kroger Making Data Available For Programmatic CTV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kroger-making-data-available-for-programmatic-ctv-ads</link>
                                                                            <description>
                            <![CDATA[ Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr ]]>
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                                                                        <pubDate>Mon, 12 Sep 2022 10:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/i7jy7KBW2Ha8PEhpGETdSb-1280-80.png">
                                                            <media:credit><![CDATA[Kroger]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kroger]]></media:description>                                                            <media:text><![CDATA[Kroger]]></media:text>
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                                                            <title><![CDATA[ Netflix's Decision To Work with Microsoft a Mostly Positive Surprise ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-decision-to-work-with-microsoft-a-mostly-positive-surprise</link>
                                                                            <description>
                            <![CDATA[ Wall Street analysts, ad tech industry leaders say the devil is in the details ]]>
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                                                                        <pubDate>Thu, 14 Jul 2022 21:20:17 +0000</pubDate>                                                                                                                                <updated>Thu, 14 Jul 2022 23:01:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GZUbrmAxzgTLtJZAxYi2RR-1280-80.jpg">
                                                            <media:credit><![CDATA[Photo by AaronP/Bauer-Griffin/GC Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix Hollywood HQ]]></media:description>                                                            <media:text><![CDATA[Netflix Hollywood HQ]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix Hollywood HQ]]></media:title>
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                                                            <title><![CDATA[ AT&T Completes Sale of Xandr Ad Unit to Microsoft ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/atandt-competes-sale-of-xandr-ad-unit-to-microsoft</link>
                                                                            <description>
                            <![CDATA[ Deal unwinds what remains of telco‘s media business ]]>
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                                                                        <pubDate>Mon, 06 Jun 2022 14:55:31 +0000</pubDate>                                                                                                                                <updated>Tue, 07 Jun 2022 02:40:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mJ2SF9mbzwvkHJLNsukf5A-1280-80.jpeg">
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                                                            <title><![CDATA[ Xandr To Offer GumGum’s Verity Contextual Targeting Technology ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-to-offer-gumgums-verity-contextual-targeting-technology</link>
                                                                            <description>
                            <![CDATA[ Integration provides brand safety ]]>
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                                                                        <pubDate>Wed, 04 May 2022 12:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 04 May 2022 15:46:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6WzGtJpRwAfpZF9aP5q4xh-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GumGum]]></media:description>                                                            <media:text><![CDATA[GumGum]]></media:text>
                                <media:title type="plain"><![CDATA[GumGum]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr Launches Inventory Library To Make Finding CTV Deals Easier ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-launches-inventory-library-to-make-finding-ctv-deals-easier</link>
                                                                            <description>
                            <![CDATA[ Buyers get access to a premium video catalog ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 05 Apr 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mJ2SF9mbzwvkHJLNsukf5A-1280-80.jpeg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr]]></media:description>                                                            <media:text><![CDATA[Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr]]></media:title>
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                                                            <title><![CDATA[ Xandr To Use 605 Exchange as Currency For Data-Driven Linear Buys ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-to-use-605-exchange-as-currency-for-data-driven-linear-buys</link>
                                                                            <description>
                            <![CDATA[ Monetize TV and Invest TV platforms will use 605’s Advanced Audiences to transact ]]>
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                                                                        <pubDate>Wed, 23 Mar 2022 12:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Mar 2022 17:21:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6VTTfqa4akoVUnhuvkNUnP-1280-80.jpg">
                                                            <media:credit><![CDATA[605]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kristin Dolan]]></media:description>                                                            <media:text><![CDATA[Kristin Dolan 605]]></media:text>
                                <media:title type="plain"><![CDATA[Kristin Dolan 605]]></media:title>
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                                                            <title><![CDATA[ AT&T To Sell Xandr Ad-Tech Unit to Microsoft ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/atandt-to-sell-xandr-to-microsoft</link>
                                                                            <description>
                            <![CDATA[ Microsoft will use ad platform to complement its other ad offerings ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 21 Dec 2021 15:40:30 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Dec 2021 18:33:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mJ2SF9mbzwvkHJLNsukf5A-1280-80.jpeg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Xandr image]]></media:description>                                                            <media:text><![CDATA[Xandr image]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr image]]></media:title>
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                                                            <title><![CDATA[ Xandr Helps Future Today Grow CTV Advertising Revenue 200% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-helps-future-today-grow-ctv-advertising-revenue-200</link>
                                                                            <description>
                            <![CDATA[ Future Today, a streaming video company with channels including HappyKids, Fawesome and Filmrise, says working with AT&T’s Xandr unit is helping it cash in on the booming connected TV market. ]]>
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                                                                        <pubDate>Thu, 02 Dec 2021 14:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5tEWWCkK53CV9nQJyfY3rW-1280-80.jpg">
                                                            <media:credit><![CDATA[Future Today]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ Future Today Xandr]]></media:description>                                                            <media:text><![CDATA[ Future Today Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[ Future Today Xandr]]></media:title>
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                                                            <title><![CDATA[ Advertisers Plan More Spending on Data Driven Linear TV: Xandr ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advertisers-plan-more-spending-on-data-driven-linear-tv-xandr</link>
                                                                            <description>
                            <![CDATA[ 53% increase in OTT and CTV budgets ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 28 Sep 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chart shows percentage of advertisres planning to increase spending on each media format]]></media:description>                                                            <media:text><![CDATA[Xandr CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr CTV]]></media:title>
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                                                            <title><![CDATA[ Xandr Launches Monetize TV Platform for Audience-Based Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-launches-monetize-tv-platform-for-audience-based-campaigns</link>
                                                                            <description>
                            <![CDATA[ A+E, AMC, Discovery, Disney, WarnerMedia sign up ]]>
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                                                                        <pubDate>Wed, 04 Aug 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4RNBk7oFLmmaKsWxbg6ANg-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr Monetize TV]]></media:description>                                                            <media:text><![CDATA[Xandr Monetize TV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr Monetize TV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr-OpenAP Alliance Lets Clients Build Data-Based Campaigns Across TV Programmers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-openap-alliance-lets-clients-build-data-based-campaigns-across-tv-programmers</link>
                                                                            <description>
                            <![CDATA[ In a move likely to accelerate the buying of audience-based television campaigns, AT&T’s ad tech company Xandr has integrated OpenAP’s OpenID viewer identification system, enabling advertisers on its platform to build campaigns using inventory from all of the major TV companies. ]]>
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                                                                        <pubDate>Thu, 24 Jun 2021 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4h68nMxj5GpQnVKQUcJp8A-1280-80.jpeg">
                                                            <media:credit><![CDATA[OpenAP]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[David Levy]]></media:description>                                                            <media:text><![CDATA[David Levy OpenAP]]></media:text>
                                <media:title type="plain"><![CDATA[David Levy OpenAP]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr Publishes Guide to the Future of Identity for the Ad Industry ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-publishes-guide-to-the-future-of-identity-for-the-ad-industry</link>
                                                                            <description>
                            <![CDATA[ Xandr, the advanced advertising company still owned by AT&T, released an industry guide looking at ways for ad buyers and sellers to address how to identify consumers in a future without third-party cookies. ]]>
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                                                                        <pubDate>Tue, 15 Jun 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 15 Jun 2021 18:07:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr CTV]]></media:description>                                                            <media:text><![CDATA[Xandr CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr CTV]]></media:title>
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                                                            <title><![CDATA[ AT&T Holds Onto Xandr Amid WarnerMedia/Discovery Mega Merger ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/atandt-holds-onto-xandr-amid-warnermediadiscovery-mega-merger</link>
                                                                            <description>
                            <![CDATA[ AT&T began exploring the sale of its advanced advertising and data unit last year ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 17 May 2021 22:10:34 +0000</pubDate>                                                                                                                                <updated>Tue, 18 May 2021 19:28:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ptFeU7zwoCoodXjSbCQoXa-1280-80.jpeg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr]]></media:description>                                                            <media:text><![CDATA[Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ TiVo CTV Ad Inventory Available in Xandr Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tivo-ctv-ad-inventory-available-in-xandr-marketplace</link>
                                                                            <description>
                            <![CDATA[ AT&T’s Xandr advanced advertising unit, and TiVo made a deal that makes TiVo’s ad-supported connected TV inventory available to buyers in the Xandr Marketplace. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 11 May 2021 13:14:40 +0000</pubDate>                                                                                                                                <updated>Tue, 11 May 2021 13:22:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr CTV]]></media:description>                                                            <media:text><![CDATA[Xandr CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr Set to Support Multiple Consumer Identity Systems  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-set-to-support-multiple-consumer-identity-systems</link>
                                                                            <description>
                            <![CDATA[ AT&T’s Xandr said it will let buyers and sellers use three leading consumer identity systems for making transactions on its advanced advertising platform. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 03 Mar 2021 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr CTV]]></media:description>                                                            <media:text><![CDATA[Xandr CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr's Media Teams, Absorbed By WarnerMedia, Push Addressable Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-absorbed-by-warnermedia-pushes-addressable-capabilities</link>
                                                                            <description>
                            <![CDATA[ Jason Brown sees demand for combination of content and precision ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 23 Feb 2021 14:41:48 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Feb 2021 15:07:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2jBwZQJ3BPNW7isf2LfwUf-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[WarnerMedia&#039;s Jason Brown]]></media:description>                                                            <media:text><![CDATA[Jason Brown of Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[Jason Brown of Xandr]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2jBwZQJ3BPNW7isf2LfwUf-1280-80.jpg" />
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                                                            <title><![CDATA[ Xandr Creates CTV Guide For Buyers and Sellers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-creates-ctv-guide-for-buyers-and-sellers</link>
                                                                            <description>
                            <![CDATA[ With linear TV viewing declining and streaming booming, AT&T Xandr advanced advertising unit has created a guide to CTV for buyers and sellers. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 28 Jan 2021 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr CTV]]></media:description>                                                            <media:text><![CDATA[Xandr CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Xandr Invest Adds Inventory From A+E, Crown Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-invest-adds-inventory-from-ae-crown-media</link>
                                                                            <description>
                            <![CDATA[ Brands including AT&T use platform for audience-based campaigns ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 18 Nov 2020 14:00:04 +0000</pubDate>                                                                                                                                <updated>Thu, 19 Nov 2020 06:13:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/iZEZ8sfCNiyYUS4jsKs5W4-1280-80.png">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Xandr Invest]]></media:description>                                                            <media:text><![CDATA[Xandr Invest]]></media:text>
                                <media:title type="plain"><![CDATA[Xandr Invest]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ TVision Launches Person-Based Advanced Audience Projections ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvision-launches-person-based-advanced-audience-projections</link>
                                                                            <description>
                            <![CDATA[ TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 16 Nov 2020 14:00:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ AT&T Exploring Sale of Xandr Digital Ad Unit: Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/atandt-exlporing-sale-of-xandr-digital-ad-unit-report</link>
                                                                            <description>
                            <![CDATA[ AT&T is exploring selling of its Xandr digital ad operations, according to a published report. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 01 Sep 2020 14:40:12 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Dec 2021 16:15:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
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                                                            <title><![CDATA[ Ex-Xandr Head Lesser Named InfoSum Executive Chairman ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ex-xandr-head-lesser-named-infosums-executive-chairman</link>
                                                                            <description>
                            <![CDATA[ Data company InfoSum said that Brian Lesser, who resigned as CEO of AT&T’s Xandr advanced advertising unit, will be InfoSum’s new executive chairman. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 01 Sep 2020 14:02:45 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Sep 2020 02:51:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/aGKwQsVinu35RuVtJacSub-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Brian Lesser]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/aGKwQsVinu35RuVtJacSub-1280-80.jpg" />
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                                                            <title><![CDATA[ Xandr Selling WarnerMedia Ads to Political Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/xandr-selling-warnermedia-ads-to-poltical-advertisers</link>
                                                                            <description>
                            <![CDATA[ AT&T’s WarnerMedia has set up a system for selling digital advertising inventory programmatic via private marketplaces set up by the company’s Xandr advanced advertising unit. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 26 Aug 2020 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg" />
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                                                            <title><![CDATA[ McDonald Leaves Xandr to Join Media Agency ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mcdonald-leaves-xandr-to-join-media-agency</link>
                                                                            <description>
                            <![CDATA[ Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 18 Aug 2020 17:25:01 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2020 17:27:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CjRqNtkQ6AbtUphJXCwJUY-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kirk McDonald]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CjRqNtkQ6AbtUphJXCwJUY-1280-80.jpg" />
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                                                            <title><![CDATA[ NewFronts Preview: Tough Times May Be Good for Streaming Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/newfronts-preview-tough-times-may-be-good-for-streaming-media</link>
                                                                            <description>
                            <![CDATA[ Amid a pandemic, the streaming video companies pitching at the NewFronts see over-the-top viewing spiking and advertisers more eager than ever to shift their dollars away from traditional TV, where audiences are shrinking. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 22 Jun 2020 09:04:00 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Jun 2020 14:45:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CQQ5uzrUhkZDfbbeiYCtCU-1280-80.jpg">
                                                            <media:credit><![CDATA[YouTube]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Josh Gad of web series ‘Reunited Apart’ will appear at YouTube&#039;s virtual Brandcast.]]></media:description>                                                            <media:text><![CDATA[Josh Gad of YouTube series Reunited Apart]]></media:text>
                                <media:title type="plain"><![CDATA[Josh Gad of YouTube series Reunited Apart]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Roku, Xandr to Use Kroger Data to Target Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/roku-xandr-to-use-kroger-data-to-target-ads</link>
                                                                            <description>
                            <![CDATA[ Kroger Co., the largest grocer in the U.S., said that data from its consumers will be used to target streaming ads through Roku and addressable ads via AT&T’s Xandr unit. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 10 Jun 2020 14:38:17 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/i7jy7KBW2Ha8PEhpGETdSb-1280-80.png">
                                                            <media:credit><![CDATA[Kroger]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
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                                                            <title><![CDATA[ WarnerMedia Names Former Hulu Exec Richard Tom CTO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/warnermedia-names-former-hulu-exec-tom-as-cto</link>
                                                                            <description>
                            <![CDATA[ He'll report to CEO Kilar, another Hulu alumnus ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 01 Jun 2020 16:19:20 +0000</pubDate>                                                                                                                                <updated>Mon, 01 Jun 2020 16:43:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9vpwHWcKppCm4kHGBYffnG-1280-80.jpeg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
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                                                            <title><![CDATA[ WarnerMedia, With Xandr, Pitches More Upfront Assets ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/warnermedia-with-xandr-pitches-more-upfront-assets</link>
                                                                            <description>
                            <![CDATA[ AT&T unit ready to make broadcast, calendar, scatter deals ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 09 May 2020 09:17:24 +0000</pubDate>                                                                                                                                <updated>Mon, 18 May 2020 09:17:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GsQKqTntGCWBNAFWcbMy6m-1280-80.jpg">
                                                            <media:credit><![CDATA[Kevin Mazur/Getty Images for WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Last year&#039;s WarnerMedia upfront]]></media:description>                                                            <media:text><![CDATA[Last year&#039;s WarnerMedia upfront]]></media:text>
                                <media:title type="plain"><![CDATA[Last year&#039;s WarnerMedia upfront]]></media:title>
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                                                            <title><![CDATA[ AT&T Merging WarnerMedia With Xandr Advertising Unit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/at-t-merging-warnermedia-with-xandr-advertising-unit</link>
                                                                            <description>
                            <![CDATA[ AT&T Merging WarnerMedia With Xandr Advertising Unit ]]>
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                                                                        <pubDate>Fri, 01 May 2020 13:35:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
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                                                            <title><![CDATA[ AT&T Merges Xandr into WarnerMedia ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/atandt-merges-xandr-into-warnermedia</link>
                                                                            <description>
                            <![CDATA[ Gerhard Zeiler, who is WarnerMedia’s chief revenue officer and president of WarnerMedia International, will oversee all advertising operations across AT&T ]]>
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                                                                        <pubDate>Thu, 30 Apr 2020 14:47:02 +0000</pubDate>                                                                                                                                <updated>Thu, 28 May 2020 05:19:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4wF8TK9VRXMhBmWyumiASJ-1280-80.jpg">
                                                            <media:credit><![CDATA[AT&amp;T]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Gerhard Zeiler]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Stankey: WarnerMedia, Xandr Must Work Together Better ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/stankey-warnermedia-xandr-must-work-together-better</link>
                                                                            <description>
                            <![CDATA[ Stankey: WarnerMedia, Xandr Must Work Together Better ]]>
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                                                                        <pubDate>Wed, 18 Mar 2020 13:35:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nm46QBCBDudTg4M8okdbG7-1280-80.jpg">
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                                                            <title><![CDATA[ One Year In, Xandr Still Pushing for Relevant Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/one-year-in-xandr-still-pushing-for-relevant-ads</link>
                                                                            <description>
                            <![CDATA[ Why This Matters: AT&T wants to use its year-old Xandr advanced-ad unit to make ads more relevant — and not just on its own platforms. ]]>
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                                                                        <pubDate>Tue, 24 Sep 2019 00:35:03 +0000</pubDate>                                                                                                                                <updated>Sun, 01 Dec 2019 22:46:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3YtoTnVLU9dsmWe3BhmCP9-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
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                                                            <title><![CDATA[ Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/freewheel-pushes-back-on-report-its-slipping-behind-xandr</link>
                                                                            <description>
                            <![CDATA[ Comcast’s FreeWheel: AT&T’s Xandr Isn’t ‘Breathing Down Our Neck’ ]]>
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                                                                        <pubDate>Thu, 07 Mar 2019 18:22:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png">
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                                                            <title><![CDATA[ Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-looking-at-ad-tech-acquisitions</link>
                                                                            <description>
                            <![CDATA[ Comcast Targeting Ad Tech Companies Cadent and Dataxu for Possible Acquisition: Report ]]>
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                                                                        <pubDate>Mon, 04 Mar 2019 15:13:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LgSBEVeYjn8BMX8j4pNEJe-1280-80.jpg">
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                                                            <title><![CDATA[ AT&T Xandr Launches With Mandate To Change the Advertising Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/at-t-xandr-launches-with-mandate-to-change-the-advertising-business</link>
                                                                            <description>
                            <![CDATA[ AT&T Xandr Launches With Mandate To Change the Advertising Business ]]>
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                                                                        <pubDate>Mon, 01 Oct 2018 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QCzrbiG5VZunGr4JBfvhpF-1280-80.jpg">
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