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                            <title><![CDATA[ Latest from Next TV in Wurl ]]></title>
                <link>https://www.nexttv.com/tag/wurl</link>
        <description><![CDATA[ All the latest wurl content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 06 Aug 2024 13:05:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-study-finds-4-of-ctv-viewers-tune-out-each-minute-during-ad-breaks</link>
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                            <![CDATA[ Contextual matching can reduce viewer loss ]]>
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                                                                        <pubDate>Tue, 06 Aug 2024 13:05:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CLEeVX8AwxRoqh9pwJvubE-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Wurl Chart]]></media:description>                                                            <media:text><![CDATA[Wurl Chart]]></media:text>
                                <media:title type="plain"><![CDATA[Wurl Chart]]></media:title>
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                                                            <title><![CDATA[ Solving Connected TV Viewers’ Content Choice Conundrum (B+C Guest Blog) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/solving-connected-tv-viewers-content-choice-conundrum-bc-guest-blog</link>
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                            <![CDATA[ Why streamers are in fierce competition for content discovery across the CTV ecosystem ]]>
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                                                                        <pubDate>Wed, 09 Aug 2023 17:00:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ron Gutman ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6ifpeF7SYJc22JijmKuaLU-1280-80.jpg">
                                                            <media:credit><![CDATA[©KidStock/Blend Images LLC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ You Want It All? ‘We Got You’ — 5 Questions With Frequency CEO Blair Harrison ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/you-want-it-all-we-got-you-five-questions-with-frequency-ceo-blair-harrison</link>
                                                                            <description>
                            <![CDATA[ Next TV is expanding its coverage of the technologists and technology vendors that make streaming happen. Today’s focus is on Frequency ... and its new partnership with Wurl ]]>
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                                                                        <pubDate>Wed, 28 Jun 2023 18:18:45 +0000</pubDate>                                                                                                                                <updated>Thu, 29 Jun 2023 15:00:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ jackreid598@gmail.com (Jack Reid) ]]></author>                    <dc:creator><![CDATA[ Jack Reid ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HetkmbRQmVHg6BDabvsUtU-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Frequency CEO Blair Harrison]]></media:description>                                                            <media:text><![CDATA[Frequency CEO Blair Harrison]]></media:text>
                                <media:title type="plain"><![CDATA[Frequency CEO Blair Harrison]]></media:title>
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                                                            <title><![CDATA[ Wurl Sold to Silicon Valley Marketing Platform Company AppLovin for $430 Million ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-sold-to-silicon-valley-marketing-platform-company-applovin-for-dollar430-million</link>
                                                                            <description>
                            <![CDATA[ Cash and stock deal will leave Wurl's Palo Alto-based management team intact ]]>
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                                                                        <pubDate>Tue, 01 Mar 2022 16:47:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/P3mnWPg2PvLxpG9upLTnPe-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Wurl logo]]></media:description>                                                            <media:text><![CDATA[Wurl logo]]></media:text>
                                <media:title type="plain"><![CDATA[Wurl logo]]></media:title>
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                                                            <title><![CDATA[ Wurl Touts Behind-the-Scenes Work on Plex Live-Linear Channels Launch ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-touts-behind-the-scenes-work-on-plex-live-linear-channels-launch</link>
                                                                            <description>
                            <![CDATA[ Tech vendor says that 42 of the service’s live-linear channels reside on its network ]]>
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                                                                        <pubDate>Mon, 31 Aug 2020 21:40:38 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Aug 2020 23:49:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iEpzsYpwUcYSsnrifubio-1280-80.jpg">
                                                            <media:credit><![CDATA[Plex]]></media:credit>
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                                                            <title><![CDATA[ Samsung Beefs Up OTT Programming on Smart TVs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/samsung-adds-pluto-and-wurl</link>
                                                                            <description>
                            <![CDATA[ Samsung Beefs Up OTT Programming on Smart TVs ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 05 Nov 2018 19:58:25 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jJPh8AWdqk7EQLKPCpZkDY-1280-80.jpg">
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                                                            <title><![CDATA[  Wurl Adds Content Partners for MVPD-Focused OTT Offering ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-adds-content-partners-mvpd-focused-ott-offering-409518</link>
                                                                            <description>
                            <![CDATA[ Wurl Adds Content Partners for MVPD-Focused OTT Offering ]]>
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                                                                        <pubDate>Wed, 07 Dec 2016 17:06:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6RhCKeeCteqqL6azemVuBB-1280-80.jpg">
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                                                            <title><![CDATA[ Wurl, IGN Launch Streaming TV Channel ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-ign-launch-streaming-tv-channel-407740</link>
                                                                            <description>
                            <![CDATA[ Wurl, IGN Launch Streaming TV Channel ]]>
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                                                                        <pubDate>Wed, 14 Sep 2016 18:55:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Chris Tribbey ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/P3mnWPg2PvLxpG9upLTnPe-1280-80.jpg">
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                                                            <title><![CDATA[ Wurl Launches Batch of Streaming Channels ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-launches-batch-streaming-channels-406580</link>
                                                                            <description>
                            <![CDATA[ Wurl Launches Batch of Streaming Channels ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 25 Jul 2016 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KdztMahQYoNrkaD7tUbCef-1280-80.jpg">
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                                                            <title><![CDATA[ Wurl Releases Video Viewing Index ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-releases-video-viewing-index-394069</link>
                                                                            <description>
                            <![CDATA[ Wurl Releases Video Viewing Index ]]>
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                                                                        <pubDate>Fri, 25 Sep 2015 04:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
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                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WKXDfThcSJ5TXuJDSBNe8d-1280-80.jpg">
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                                                            <title><![CDATA[ Wurl Seeks Streaming Ad-Vantage ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/wurl-seeks-streaming-ad-vantage-392918</link>
                                                                            <description>
                            <![CDATA[ Wurl Seeks Streaming Ad-Vantage ]]>
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                                                                                                                            <pubDate>Tue, 11 Aug 2015 16:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Arris Takes OTT For A Whirl With Wurl   ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/arris-takes-ott-whirl-wurl-382637</link>
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                            <![CDATA[ Arris Takes OTT For A Whirl With Wurl ]]>
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                                                                        <pubDate>Mon, 21 Jul 2014 17:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/gvXAQpn5pE6KDiPK6dodTc-1280-80.jpg">
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