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                            <title><![CDATA[ Latest from Next TV in Worst-cooks-in-america ]]></title>
                <link>https://www.nexttv.com/tag/worst-cooks-in-america</link>
        <description><![CDATA[ All the latest worst-cooks-in-america content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 25 May 2022 12:00:22 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Food Network Again Dominates With TV’s Most-Promoted Shows ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/food-network-again-dominates-with-tvs-most-promoted-shows</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 25 May 2022 12:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Food Network]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Supermarket Stakeout&#039; host Alex Guarnaschelli.]]></media:description>                                                            <media:text><![CDATA[Supermarket Stakeout host Alex Guarnaschelli]]></media:text>
                                <media:title type="plain"><![CDATA[Supermarket Stakeout host Alex Guarnaschelli]]></media:title>
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                                <p><em>B+C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 22.</p><p><a href="https://www.nexttv.com/tag/food-network">Food Network</a> dominates our ranking, grabbing first and second place to promote, respectively, <em>Supermarket Stakeout</em> and <em>BBQ Brawl</em>. Both shows have now <a href="https://www.nexttv.com/news/food-network-dominates-promo-mojo-in-week-ended-may-15">taken those chart positions two weeks in a row</a>. A third Food Network show, <em>Worst Cooks in America Celebrity Edition</em>, drops from third place to fifth.</p><p><a href="https://www.nexttv.com/tag/fox">Fox</a>, the sole traditional broadcaster in our top five, hypes its Niecy Nash-hosted game show reboot <em>Don’t Forget the Lyrics!</em> in third place.</p><p>Rounding out the ranking is <a href="https://www.nexttv.com/tag/hallmark-channel">Hallmark Channel</a>, which gives some love to the season finale of <em>When Calls the Heart</em> in fourth place.</p><p>Notably, the <em>When Calls the Heart</em> promo scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-supermarket-stakeout-food-network">1) <a href="https://www.ispot.tv/player?video=bD_4">Supermarket Stakeout</a>, Food Network</h2><p>Impressions: 303,453,005</p><p>Interruption Rate: 1.44%</p><p>Attention Index: 107 (7% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $1,088,146</p><p>Out-of-network Est. Spend: $522,232</p><h2 id="2-bbq-brawl-food-network">2) <a href="https://www.ispot.tv/player?video=bRv8">BBQ Brawl</a>, Food Network</h2><p>Impressions: 218,749,074</p><p>Interruption Rate: 1.63%</p><p>Attention Index: 103 (3% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $980,948</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="3-don-apos-t-forget-the-lyrics-fox">3) <a href="https://www.ispot.tv/player?video=bfwC">Don&apos;t Forget the Lyrics!</a>, Fox</h2><p>Impressions: 217,001,700</p><p>Interruption Rate: 1.27%</p><p>Attention Index: 107 (7% fewer interruptions than avg.)</p><p>Imp. Types: National 94%, Local 5%, VOD/OTT 1%</p><p>In-network Value: $517,679</p><p>Out-of-network Est. Spend: $1,415,877</p><h2 id="4-when-calls-the-heart-hallmark-channel">4) <a href="https://www.ispot.tv/player?video=blzB">When Calls the Heart</a>, Hallmark Channel</h2><p>Impressions: 164,381,811</p><p>Interruption Rate: 3.25%</p><p>Attention Index: 111 (11% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $1,031,119</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-worst-cooks-in-america-celebrity-edition-food-network">5) <a href="https://www.ispot.tv/player?video=bghP">Worst Cooks in America Celebrity Edition</a>, Food Network</h2><p>Impressions: 156,640,198</p><p>Interruption Rate: 1.65%</p><p>Attention Index: 106 (6% fewer interruptions than avg.)</p><p>In-network Value: $682,916</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>* Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands *</strong></em></p><p><em>For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.</em></p><p><em><strong>Impressions:</strong></em><em> The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.</em></p><p><em><strong>Attention Score:</strong></em><em> Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index:</strong></em><em> Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Impression Types:</strong></em><em> Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-Network Value:</strong></em><em> Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-Network Spend</strong></em><em>: The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live:</strong></em><em> A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local:</strong></em><em> A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD:</strong></em><em> This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).</em></p><p><em><strong>OTT:</strong></em><em> On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ Food Network Dominates Promo Mojo in Week Ended May 15 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/food-network-dominates-promo-mojo-in-week-ended-may-15</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 18 May 2022 12:00:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Food Network]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nicholle Tom, Anne Burrell and Elisa Donovan on Worst Cooks in America Celebrity Edition]]></media:description>                                                            <media:text><![CDATA[Nicholle Tom, Anne Burrell and Elisa Donovan on Worst Cooks in America Celebrity Edition]]></media:text>
                                <media:title type="plain"><![CDATA[Nicholle Tom, Anne Burrell and Elisa Donovan on Worst Cooks in America Celebrity Edition]]></media:title>
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                                <p><em>B+C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 15.</p><p><a href="https://www.nexttv.com/tag/food-network">Food Network</a> dominates the Promo Mojo ranker, grabbing first, second and third place to promote, respectively, <em>Supermarket Stakeout</em>, <em>BBQ Brawl</em> and <em>Worst Cooks in America Celebrity Edition</em>.</p><p><a href="https://www.nexttv.com/tag/nbc">NBC</a>, the sole traditional broadcaster in our top five, hypes the <em>2022 Billboard Music Awards</em>, which aired Sunday night, in fourth place.</p><p>Rounding out the ranking is <a href="https://www.nexttv.com/tag/hgtv">HGTV</a>, which promotes the third season of <em>Celebrity IOU</em> in fifth place.</p><p>Notably, the <em>Celebrity IOU</em> promo scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch them all the way through (vs. interrupting them by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-supermarket-stakeout-food-network-2">1) <a href="https://www.ispot.tv/player?video=bD_4">Supermarket Stakeout</a>, Food Network</h2><p>Impressions: 295,647,162</p><p>Interruption Rate: 1.52%</p><p>Attention Index: 100 (0% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $1,019,359</p><p>Out-of-network Est. Spend: $609,452</p><h2 id="2-bbq-brawl-food-network-2">2) <a href="https://www.ispot.tv/player?video=bgiR">BBQ Brawl</a>, Food Network</h2><p>Impressions: 205,814,814</p><p>Interruption Rate: 1.40%</p><p>Attention Index: 110 (10% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $995,517</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="3-worst-cooks-in-america-food-network">3) <a href="https://www.ispot.tv/player?video=bghP">Worst Cooks in America</a>, Food Network</h2><p>Impressions: 198,746,897</p><p>Interruption Rate: 1.37%</p><p>Attention Index: 116 (16% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $904,421</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-2022-billboard-music-awards-nbc">4) <a href="https://www.ispot.tv/player?video=bpjs">2022 Billboard Music Awards</a>, NBC</h2><p>Impressions: 175,836,987</p><p>Interruption Rate: 1.87%</p><p>Attention Index: 100 (0% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 1%, VOD/OTT 0%</p><p>In-network Value: $1,117,586</p><p>Out-of-network Est. Spend: $294,287</p><h2 id="5-celebrity-iou-hgtv">5) <a href="https://www.ispot.tv/player?video=bDCx">Celebrity IOU</a>, HGTV</h2><p>Impressions: 153,778,129</p><p>Interruption Rate: 1.30%</p><p>Attention Index: 120 (20% fewer interruptions than avg.)</p><p>In-network Value: $592,065</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>* Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands *</strong></em></p><p><em>For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.</em></p><p><em><strong>Impressions:</strong></em><em> The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.</em></p><p><em><strong>Attention Score:</strong></em><em> Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index:</strong></em><em> Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Impression Types:</strong></em><em> Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-Network Value:</strong></em><em> Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-Network Spend</strong></em><em>: The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live:</strong></em><em> A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local:</strong></em><em> A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD:</strong></em><em> This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).</em></p><p><em><strong>OTT:</strong></em><em> On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ Discovery Again Gives ‘Naked and Afraid XL’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-again-gives-naked-and-afraid-xl-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 11 May 2022 12:00:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A still from Discovery&#039;s &#039;Naked and Afraid XL&#039;]]></media:description>                                                            <media:text><![CDATA[A still from Discovery&#039;s &#039;Naked and Afraid XL&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[A still from Discovery&#039;s &#039;Naked and Afraid XL&#039;]]></media:title>
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                                <p><em>B+C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 8.</p><p>Discovery’s <em>Naked and Afraid XL,</em> now in its eighth season, tops the Promo Mojo ranker for the week ended May 8, making it <a href="https://www.nexttv.com/news/discovery-gives-naked-and-afraid-xl-tvs-biggest-promo-push">TV’s most-promoted show for a second week in a row</a>.</p><p><a href="https://www.nexttv.com/tag/abc">ABC</a>, the sole traditional broadcaster in our top five, promotes new unscripted true-crime series <em>Who Do You Believe?</em> in second place — also for the second week in a row.</p><p>Rounding out the ranking is <a href="https://www.nexttv.com/tag/food-network">Food Network</a>, twice — promoting <em>Worst Cooks in America Celebrity Edition</em> in third place and <em>BBQ Brawl</em> in fourth — and E!, which hypes new reality series <em>Welcome Home Nikki Glaser?</em> in fifth.</p><p>Notably, the <em>Worst Cooks</em> and <em>BBQ Brawl</em> promos tie in scoring the week’s highest iSpot Attention Index (117), meaning viewers were on average highly likely to watch them all the way through (vs. interrupting them by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-naked-and-afraid-xl-discovery">1) <a href="https://www.ispot.tv/player?video=bpqS">Naked and Afraid: XL</a>, Discovery</h2><p>Impressions: 210,983,800</p><p>Interruption Rate: 1.34%</p><p>Attention Index: 106 (6% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $425,441</p><p>Out-of-network Est. Spend: $593,543</p><h2 id="2-who-do-you-believe-abc">2) <a href="https://www.ispot.tv/player?video=b5O3">Who Do You Believe?</a>, ABC</h2><p>Impressions: 203,507,468</p><p>Interruption Rate: 1.18%</p><p>Attention Index: 100 (0% fewer interruptions than avg.)</p><p>Imp. Types: National 92%, Local 6%, VOD/OTT 2%</p><p>In-network Value: $1,440,357</p><p>Out-of-network Est. Spend: $173,486</p><h2 id="3-worst-cooks-in-america-celebrity-edition-food-network">3) <a href="https://www.ispot.tv/player?video=bghP">Worst Cooks in America Celebrity Edition</a>, Food Network</h2><p>Impressions: 197,994,396</p><p>Interruption Rate: 1.43%</p><p>Attention Index: 117 (17% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $933,877</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-bbq-brawl-food-network">4) <a href="https://www.ispot.tv/player?video=bgiR">BBQ Brawl</a>, Food Network</h2><p>Impressions: 193,515,910</p><p>Interruption Rate: 1.12%</p><p>Attention Index: 117 (17% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $842,460</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-welcome-home-nikki-glaser-entertainment-network-e">5) <a href="https://www.ispot.tv/player?video=bDV3">Welcome Home Nikki Glaser?</a>, Entertainment Network E!</h2><p>Impressions: 174,421,109</p><p>Interruption Rate: 1.83%</p><p>Attention Index: 100 (0% fewer interruptions than avg.)</p><p>Imp. Types: National 96%, Local 2%, VOD/OTT 2%</p><p>In-network Value: $515,624</p><p>Out-of-network Est. Spend: $735,154</p><p><em><strong>* Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands *</strong></em></p><p><em>For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.</em></p><p><em><strong>Impressions:</strong></em><em> The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.</em></p><p><em><strong>Attention Score:</strong></em><em> Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index:</strong></em><em> Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Impression Types:</strong></em><em> Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-Network Value:</strong></em><em> Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-Network Spend</strong></em><em>: The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live:</strong></em><em> A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local:</strong></em><em> A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD:</strong></em><em> This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).</em></p><p><em><strong>OTT:</strong></em><em> On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ Discovery Gives 'Naked and Afraid XL' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-gives-naked-and-afraid-xl-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 04 May 2022 12:00:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Discovery]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A still from Discovery&#039;s &#039;Naked and Afraid XL&#039;]]></media:description>                                                            <media:text><![CDATA[A still from Discovery&#039;s &#039;Naked and Afraid XL&#039;]]></media:text>
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                                <p><em>B+C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 1.</p><p><a href="https://www.nexttv.com/tag/discovery">Discovery</a>’s <em>Naked and Afraid XL,</em> which just entered its eighth season, takes first place, making it TV’s most-promoted show. Our <a href="https://www.nexttv.com/news/food-network-gives-worst-cooks-in-america-celebrity-edition-tvs-biggest-promo-push">previous chart-topper</a>, Food Network’s <em>Worst Cooks in America Celebrity Edition</em>, drops to fourth place. <a href="https://www.nexttv.com/tag/food-network">Food Network</a> also grabs fifth to promote <em>Restaurant Impossible</em>.</p><p>Rounding out the ranking is a single traditional broadcaster, <a href="https://www.nexttv.com/tag/abc">ABC</a>, that takes both second and third to hype, respectively, new unscripted true-crime series <em>Who Do You Believe?</em> and the fourth season of sports reality competition <em>Holey Moley</em> -- or <em>Holey Moley Fore-Ever</em>, as the network has dubbed the show in its latest incarnation, which features the Muppets as special guests.</p><p>Notably, the <em>Worst Cooks</em> promo has the week’s highest iSpot Attention Index (114), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-naked-and-afraid-xl-discovery-channel">1) <a href="https://www.ispot.tv/player?video=bgli">Naked and Afraid XL</a>, Discovery Channel</h2><p>Impressions: 273,492,477</p><p>Interruption Rate: 1.39%</p><p>Attention Index: 112 (12% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $502,352</p><p>Out-of-network Est. Spend: $1,814,890</p><h2 id="2-who-do-you-believe-abc-2">2) <a href="https://www.ispot.tv/player?video=b5O3">Who Do You Believe?</a>, ABC</h2><p>Impressions: 228,426,829</p><p>Interruption Rate: 1.04%</p><p>Attention Index: 108 (8% fewer interruptions than avg.)</p><p>Imp. Types: National 93%, Local 6%, VOD/OTT 1%</p><p>In-network Value: $2,500,051</p><p>Out-of-network Est. Spend: $256,311</p><h2 id="3-holey-moley-abc">3) <a href="https://www.ispot.tv/player?video=bbqq">Holey Moley</a>, ABC</h2><p>Impressions: 209,966,299</p><p>Interruption Rate: 1.03%</p><p>Attention Index: 104 (4% fewer interruptions than avg.)</p><p>Imp. Types: National 95%, Local 3%, VOD/OTT 2%</p><p>In-network Value: $2,196,633</p><p>Out-of-network Est. Spend: $294,602</p><h2 id="4-worst-cooks-in-america-celebrity-edition-food-network">4) <a href="https://www.ispot.tv/player?video=bghP">Worst Cooks in America Celebrity Edition</a>, Food Network</h2><p>Impressions: 208,852,227</p><p>Interruption Rate: 1.43%</p><p>Attention Index: 114 (14% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $1,071,653</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-restaurant-impossible-food-network">5) <a href="https://www.ispot.tv/player?video=bByn">Restaurant Impossible</a>, Food Network</h2><p>Impressions: 207,490,104</p><p>Interruption Rate: 1.10%</p><p>Attention Index: 105 (5% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $792,713</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>* Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands *</strong></em></p><p><em>For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.</em></p><p><em><strong>Impressions:</strong></em><em> The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.</em></p><p><em><strong>Attention Score:</strong></em><em> Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index:</strong></em><em> Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Impression Types:</strong></em><em> Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-Network Value:</strong></em><em> Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-Network Spend</strong></em><em>: The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live:</strong></em><em> A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local:</strong></em><em> A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD:</strong></em><em> This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).</em></p><p><em><strong>OTT:</strong></em><em> On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ Food Network Gives ‘Worst Cooks in America Celebrity Edition’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/food-network-gives-worst-cooks-in-america-celebrity-edition-tvs-biggest-promo-push</link>
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                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Thu, 28 Apr 2022 02:05:57 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Food Network]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Lori Beth Denberg, Jodie Sweetin, Curtis Williams and Jeff Mauro on Food Network&#039;s &#039;Worst Cooks in America Celebrity Edition&#039;]]></media:description>                                                            <media:text><![CDATA[Lori Beth Denberg, Jodie Sweetin, Curtis Williams and Jeff Mauro on Food Network&#039;s &#039;Worst Cooks in America Celebrity Edition&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Lori Beth Denberg, Jodie Sweetin, Curtis Williams and Jeff Mauro on Food Network&#039;s &#039;Worst Cooks in America Celebrity Edition&#039;]]></media:title>
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                                <p><em>B+C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 24.</p><p><a href="https://www.nexttv.com/tag/food-network">Food Network</a>’s <em>Worst Cooks in America Celebrity Edition</em> is No. 1, making it TV’s most-promoted show. (Our previous chart-topper, <a href="https://www.nexttv.com/news/amc-gives-better-call-saul-tvs-biggest-promo-push">AMC’s <em>Better Call Saul</em>, drops out of the top five</a>.)</p><p><a href="https://www.nexttv.com/tag/hgtv">HGTV</a> dominates the rest of the list, grabbing second place to kickstart <em>Home Town</em> spin-off <em>Home Town Kickstart</em>, third place to build excitement for the third season of <em>Celebrity IOU</em>, and fifth place to sell the third season of <em>Unsellable Houses</em>.</p><p>The sole traditional broadcaster on our list is <a href="https://www.nexttv.com/tag/abc">ABC</a>, which promotes <em>The Rookie</em> — specifically, a special two-episode story arc of the show that amounts to a “backdoor pilot” of a potential new series starring Niecy Nash — in fourth place.</p><p>Notably, <em>The Rookie</em> promo has the week’s highest iSpot Attention Index (123), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-worst-cooks-in-america-food-network">1) <a href="https://www.ispot.tv/player?video=b5_f">Worst Cooks in America</a>, Food Network</h2><p>Impressions: 271,791,016</p><p>Interruption Rate: 1.35%</p><p>Attention Index: 117 (17% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $1,186,390</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="2-home-town-kickstart-hgtv">2) <a href="https://www.ispot.tv/player?video=bTDR">Home Town Kickstart</a>, HGTV</h2><p>Impressions: 262,549,173</p><p>Interruption Rate: 1.18%</p><p>Attention Index: 117 (17% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $825,118</p><p>Out-of-network Est. Spend: $316,027</p><h2 id="3-celebrity-iou-hgtv">3) <a href="https://www.ispot.tv/player?video=b2Ys">Celebrity IOU</a>, HGTV</h2><p>Impressions: 219,948,033</p><p>Interruption Rate: 1.25%</p><p>Attention Index: 116 (16% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $858,378</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="4-the-rookie-abc">4) <a href="https://www.ispot.tv/player?video=bfNA">The Rookie</a>, ABC</h2><p>Impressions: 171,648,212</p><p>Interruption Rate: 1.07%</p><p>Attention Index: 123 (23% fewer interruptions than avg.)</p><p>Imp. Types: National 94%, Local 5%, VOD/OTT 1%</p><p>In-network Value: $1,200,226</p><p>Out-of-network Est. Spend: $127,972</p><h2 id="5-unsellable-houses-hgtv">5) <a href="https://www.ispot.tv/player?video=bOON">Unsellable Houses</a>, HGTV</h2><p>Impressions: 169,807,301</p><p>Interruption Rate: 1.12%</p><p>Attention Index: 110 (10% fewer interruptions than avg.)</p><p>Imp. Types: National 99%, Local 0%, VOD/OTT 1%</p><p>In-network Value: $471,281</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>* Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands *</strong></em></p><p><em>For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.</em></p><p><em><strong>Impressions:</strong></em><em> The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.</em></p><p><em><strong>Attention Score:</strong></em><em> Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index:</strong></em><em> Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Impression Types:</strong></em><em> Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-Network Value:</strong></em><em> Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-Network Spend</strong></em><em>: The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live:</strong></em><em> A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local:</strong></em><em> A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD:</strong></em><em> This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).</em></p><p><em><strong>OTT:</strong></em><em> On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ ABC Gave the Oscars TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/abc-gave-the-oscars-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 28 Apr 2021 12:00:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sRKdQdqxYtCtvR6vz4WXp-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Chloé Zhao accepts the best directing Oscar for &#039;Nomadland&#039;]]></media:description>                                                            <media:text><![CDATA[Chloé Zhao accepts the best directing Oscar for &#039;Nomadland&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Chloé Zhao accepts the best directing Oscar for &#039;Nomadland&#039;]]></media:title>
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                                <p><em>B&C</em> has partnered with always-on TV ad measurement and attribution company <a href="https://www.ispot.tv/"><u>iSpot.tv</u></a> to bring you a weekly chart we call <a href="https://www.nexttv.com/tag/promo-mojo">Promo Mojo</a>: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through April 25.</p><p>On the strength of 400 million TV ad impressions, <a href="https://www.nexttv.com/tag/abc">ABC</a>’s promo for the <em>2021 Oscars</em> tops our chart. (All those impressions, though, failed to motivate a sufficient number of viewers to tune in, and <a href="https://www.nexttv.com/news/oscars-ratings-way-way-down"><u>ratings for the telecast hit a historic low</u></a>.)</p><p>Cable networks round out the ranking, with <a href="https://www.nexttv.com/tag/discovery">Discovery</a> trying to hook viewers on the new season of <em>Deadliest Catch</em> in second place, <a href="https://www.nexttv.com/tag/freeform">Freeform</a> hyping new teen drama/thriller <em>Cruel Summer</em> in third, <a href="https://www.nexttv.com/tag/hgtv">HGTV</a> building excitement for new show <em>No Demo Reno</em> in fourth, and <a href="https://www.nexttv.com/tag/food-network">Food Network</a> giving some love to <em>Worst Cooks in America</em> in fifth.</p><p>Notably, the <em>Deadliest Catch </em>spot has the highest iSpot Attention Index (112) in this week’s ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).</p><h2 id="1-2021-oscars-abc">1) <a href="https://www.ispot.tv/player?video=t9Q1">2021 Oscars</a>, ABC</h2><p>Impressions: 400,128,374</p><p>Interruption Rate: 1.61%</p><p>Attention Index: 101 (1% fewer interruptions than avg.)</p><p>Imp. Types: National 86%, Local 13%, VOD/OTT 1%</p><p>In-network Value: $2,108,978</p><p>Out-of-network Est. Spend: $930,466</p><h2 id="2-deadliest-catch-discovery">2) <a href="https://www.ispot.tv/player?video=OZOu">Deadliest Catch</a>, Discovery</h2><p>Impressions: 172,551,220</p><p>Interruption Rate: 1.50%</p><p>Attention Index: 112 (12% fewer interruptions than avg.)</p><p>Imp. Types: National 97%, Local 2%, VOD/OTT 1%</p><p>In-network Value: $772,320</p><p>Out-of-network Est. Spend: $22,913</p><h2 id="3-cruel-summer-freeform">3) <a href="https://www.ispot.tv/player?video=OATT">Cruel Summer</a>, Freeform</h2><p>Impressions: 166,655,649</p><p>Interruption Rate: 1.87%</p><p>Attention Index: 103 (3% fewer interruptions than avg.)</p><p>Imp. Types: National 90%, Local 8%, VOD/OTT 2%</p><p>In-network Value: $651,703</p><p>Out-of-network Est. Spend: $212,983</p><h2 id="4-no-demo-reno-hgtv">4) <a href="https://www.ispot.tv/player?video=OwUl">No Demo Reno</a>, HGTV</h2><p>Impressions: 165,369,176</p><p>Interruption Rate: 1.69%</p><p>Attention Index: 104 (4% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $779,726</p><p>Out-of-network Est. Spend: $0.00</p><h2 id="5-worst-cooks-in-america-food-network">5) <a href="https://www.ispot.tv/player?video=Oqx4">Worst Cooks in America</a>, Food Network</h2><p>Impressions: 158,411,932</p><p>Interruption Rate: 1.15%</p><p>Attention Index: 110 (10% fewer interruptions than avg.)</p><p>Imp. Types: National 98%, Local 1%, VOD/OTT 1%</p><p>In-network Value: $619,733</p><p>Out-of-network Est. Spend: $0.00</p><p><em><strong>*Data provided by </strong></em><a href="https://www.ispot.tv/"><em><strong>iSpot.tv</strong></em></a><em><strong>, TV Ad Measurement for Disruptive Brands*</strong></em></p><p><em><strong>Impressions</strong></em><em> - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.</em></p><p><em><strong>Attention Score</strong></em><em> - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.</em></p><p><em><strong>Attention Index</strong></em><em> - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.</em></p><p><em><strong>Imp. Types</strong></em><em> - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.</em></p><p><em><strong>In-network Value</strong></em><em> - Estimated media value of in-network promos.</em></p><p><em><strong>Out-of-network Spend</strong></em><em> - The estimated amount spent on TV airing time for this promo&apos;s spots during a given date range.</em></p><p><em><strong>National: Live</strong></em><em> - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.</em></p><p><em><strong>Local</strong></em><em> - A promo that was aired during a local ad break slot.</em></p><p><em><strong>VOD</strong></em><em> - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)</em></p><p><em><strong>OTT</strong></em><em> - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).</em></p>
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                                                            <title><![CDATA[ The Watchman: Zapping Zits Makes a TLC Hit, Food Network Chefs Get an F ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/the-watchman-zapping-zits-makes-a-tlc-hit-food-network-chefs-get-an-f</link>
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                            <![CDATA[ The Watchman: Zapping Zits Makes a TLC Hit, Food Network Chefs Get an F ]]>
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                                                                        <pubDate>Mon, 17 Dec 2018 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/eorbsaXMv2guq8hqs9qae5.jpg ]]></dc:description>
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                                <p>Season two of <em>Dr. Pimple Popper</em>, featuring Dr. Sandra Lee taking care of people’s skin matters, arrives on TLC Jan. 3. The premiere episode sees Dr. Lee tend to a man from the Philippines with a bumpy nose. Diagnosis: Rhinophyma.</p><p>“There are some incredible stories,” Dr. Lee promises. “It has some of the biggest pops I’ve ever seen.”</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="kvdLW9xNQTHTZu6CR4A2uH" name="" alt="Dr. Sandra Lee of &#39;Dr. Pimple Popper.&#39;" src="https://cdn.mos.cms.futurecdn.net/kvdLW9xNQTHTZu6CR4A2uH.jpg" mos="https://cdn.mos.cms.futurecdn.net/kvdLW9xNQTHTZu6CR4A2uH.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">Dr. Sandra Lee of 'Dr. Pimple Popper.' </span></figcaption></figure><p><em>Dr. Pimple Popper</em> got her start on Instagram, offering peeks at her work, and it took off on YouTube. Reaching 4.6 million subscribers “happened by accident,” Dr. Lee said. A blackhead extraction she posted went viral, and got her thinking. “I thought, what is this, this is crazy,” she said. Noting a “subculture” of pimple-popping fans online, she thought, “I could be their queen.”</p><p>What draws people to pimple popping? Dr. Lee likens it to watching a scary movie or riding a roller coaster. The tension builds, the pop happens, the endorphins flow. “For some reason, it makes people feel good,” she said.</p><p>Viewers also enjoy watching people “get their lives back,” said Dr. Lee, after being treated.</p><p>Season two offers “a little more of me,” said the doctor, and more “behind the scenes” stuff at her office. Viewers also will get to know her husband better; he’s a dermatologist, too.</p><p>Before season two hits, there was <em>The 12 Pops of Christmas</em> special on TLC Dec. 13, and a book, <em>Put Your Best Face Forward</em>, out Dec. 31. “It feels like I have three jobs at least,” Dr. Lee said.</p><figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Pm8qTnsqi7Vp47YufNWuR5" name="" alt="&#39;Worst Cooks in America&#39;" src="https://cdn.mos.cms.futurecdn.net/Pm8qTnsqi7Vp47YufNWuR5.jpg" mos="https://cdn.mos.cms.futurecdn.net/Pm8qTnsqi7Vp47YufNWuR5.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div><figcaption itemprop="caption description" class="pull-"><span class="caption-text">'Worst Cooks in America' </span></figcaption></figure><p>And it’s a new season of <em>Worst Cooks in America</em> on Food Network Jan. 6. Anne Burrell and Tyler Florence host, as 15 dreadful chefs learn cooking skills at boot camp and compete for a $25,000 jackpot. The most common mistake Burrell sees among awful cooks? They don’t use recipes.</p><p>“Maybe their mom or grandma was a great cook and they think it’s genetic,” she told The Watchman. “It’s not.”</p><p>The new season sees the contestants compete in games that build skills and stoke camaraderie. Burrell said <em>Worst Cooks</em> stands out because it’s “genuinely funny” as the contestants struggle with their assignments. “The recruits do get better,” she added, “and it turns out to be a very sweet show.”</p><p>Burrell cops to a degree of maternal impulse over the cast. “They make me feel like a proud mama,” she said.</p><p>A large number of kids have gotten into watching <em>Worst Cooks</em> the last few years, said Burrell, who is pleased to be part of a show that families can enjoy together. “People tell me, we all die laughing as a family when we watch,” she said. “That’s what food and cooking is all about.”</p>
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