B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through February 20.

NBC’s new crime thriller The Endgame tops the chart — ending the five-week reign of the Winter Olympics as TV’s most-promoted programming. Joining NBC is one other traditional broadcaster, ABC, which promotes the 20th season of American Idol in fifth place.

But the balance of our ranking is dominated by cable networks: AMC, which hypes the return of The Walking Dead (the second part of season 11) in second place; HGTV, which builds excitement for the third season of 100 Day Dream Home in third; and Food Network, which plugs the eighth season of Spring Baking Championship in fourth.

Notably, The Endgame promo spot has the week’s highest iSpot Attention Index (116), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Endgame, NBC

Impressions: 322,684,795

Interruption Rate: 1.15%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $4,252,911

Out-of-network Est. Spend: $1,289,945

2) The Walking Dead, AMC

Impressions: 271,036,985

Interruption Rate: 2.19%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $577,065

Out-of-network Est. Spend: $724,211

3) 100 Day Dream Home, HGTV

Impressions: 242,647,663

Interruption Rate: 1.30%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $484,806

Out-of-network Est. Spend: $407,016

4) Spring Baking Championship, Food Network

Impressions: 227,889,432

Interruption Rate: 1.09%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $736,285

Out-of-network Est. Spend: $0.00

5) American Idol, ABC

Impressions: 197,501,152

Interruption Rate: 1.71%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $1,111,323

Out-of-network Est. Spend: $181,294

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through February 13.

It’s no surprise that NBC promos for the 2022 Beijing Winter Olympics and Super Bowl LVI lead the chart — in first and second place, respectively. (This marks the fifth week in a row at No. 1 for the Winter Games.)

Meanwhile, Animal Planet’s adorable answer to the Big Game, Puppy Bowl XVIII, gets some love in third place.

Closing out the chart: Fox News, which serves up a general promo for its news coverage in fourth place, and Hallmark Channel, which hypes the latest installment of The Wedding Veil trilogy of romantic movies in fifth.

Notably, the Fox News promo has the week’s highest iSpot Attention Index (168), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 Beijing Winter Olympics, NBC

Impressions: 284,848,829

Interruption Rate: 1.87%

Attention Index: 134 (34% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $15,037,301

Out-of-network Est. Spend: $507,327

2) Super Bowl LVI, NBC

Impressions: 201,073,932

Interruption Rate: 1.62%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $4,862,985

Out-of-network Est. Spend: $0.00

3) Puppy Bowl XVIII, Animal Planet

Impressions: 183,054,693

Interruption Rate: 1.61%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $918,181

Out-of-network Est. Spend: $0.00

4) Fox News general promo

Impressions: 165,848,474

Interruption Rate: 0.47%

Attention Index: 168 (68% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $354,087

Out-of-network Est. Spend: $0.00

5) The Wedding Veil, Hallmark Channel

Impressions: 159,030,649

Interruption Rate: 4.35%

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $798,387

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News continued its run of weekly primetime and total day ratings wins while USA Network finished a strong second with its Winter Olympics coverage, according to network officials.

Fox News averaged 2.3 million viewers in primetime during the week of February 7-February 13 to top all cable networks for the fourth straight week, reported Nielsen. USA Network finished second for the second straight week, averaging 1.5 million viewers, followed by MSNBC, which averaged 1 million viewers.

INSP pulled into fourth place with 933,000 viewers, followed by Hallmark Channel with 895,000. Rounding out the top 10 most-watched networks for the week were HGTV (888,000 viewers), History (760,000), ESPN (745,000), Discovery Channel (665,000) and TNT (634,000).

Fox News was the most watched network on a 24-hour basis for the sixth straight week with an average of 1.4 million viewers. USA Network (948,000), MSNBC (621,000), HGTV (517,000) and Hallmark Channel (500,000) followed closely behind, according to Nielsen. ■

Fox News held off a strong charge by Winter Olympics-fueled USA Network to continue its run at the top of the cable ratings charts, according to Nielsen.

Fox News averaged 2.5 million viewers in primetime during the week of January 31-February 6 to take its third consecutive primetime ratings crown, Nielsen reported. USA Network, on the strength of its Winter Olympics coverage, finished second with 1.3 million viewers.

MSNBC was third for the week with 1.2 million viewers followed by HGTV with 1.1 million viewers and ESPN with 999,000 watchers. TLC (942,000 viewers), INSP (937,000), Hallmark Channel (834,000), History (817,000) and Food Network (746,000) rounded out the top 10 most watched networks in primetime.

Fox News topped the total day charts for the fifth consecutive week with 1.5 million viewers, followed by USA Network (811,000), MSNBC (690,000), HGTV (628,000), and ESPN (550,000), said Nielsen. ■ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through February 6.

NBC commercials promoting the 2022 Beijing Winter Olympics top the chart (the example shown here focuses on star athletes including figure skater Nathan Chen and short track speed skater Maame Biney) — the fourth week in a row at No. 1 for the Winter Games.

Among traditional broadcasters, NBC is joined by CBS, which promotes the third season of Celebrity Big Brother in third place. But the rest of the top five is rounded out by cable networks: Hallmark Channel, which gives some love to The Wedding Veil trilogy of romantic movies in second place; Hallmark Movies & Mysteries, which promotes new mystery movie Cut, Color, Murder in fourth place; and Food Network, which hypes Guy’s Chance of a Lifetime, a new reality competition from Guy ​​Fieri.

Notably, the The Wedding Veil spot has the week’s highest iSpot Attention Index (128), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 Beijing Winter Olympics, NBC

Impressions: 645,536,383

Interruption Rate: 2.57%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $9,115,266

Out-of-network Est. Spend: $1,071,718

2) The Wedding Veil, Hallmark Channel

Impressions: 264,905,542

Interruption Rate: 4.17%

Attention Index: 128 (28% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,400,606

Out-of-network Est. Spend: $0.00

3) Celebrity Big Brother, CBS

Impressions: 198,165,607

Interruption Rate: 1.17%

Attention Index: 126 (26% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $996,286

Out-of-network Est. Spend: $0.00

4) Cut, Color, Murder, Hallmark Movies & Mysteries

Impressions: 182,244,106

Interruption Rate: 2.89%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $885,727

Out-of-network Est. Spend: $0.00

5) Guy's Chance of a Lifetime, Food Network

Impressions: 180,107,112

Interruption Rate: 1.49%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $762,041

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Below is a snapshot of TV by the numbers for the week of January 31-February 6, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The 2022 Winter Olympics leapt out to a quick watch-time lead during the early days of events and the Opening Ceremony. Olympics programming across multiple NBCUniversal networks was No. 1 from January 31-February 6, with 4.63% of watch-time on the week.

Some additional insights about the top programming on TV:

• The Pebble Beach Pro-Am helped shoot PGA Tour golf from No. 11 to No. 8 by minutes watched week-over-week.
• Old (1955-75) Western procedural Gunsmoke moves up from No. 17 to No. 12 week-over-week.
• Benefiting from the increased eyeballs on NBC programming with the Olympics, NBC Nightly News With Lester Holt makes a jump from No. 24 to No. 20 by watch-time.
• Network morning news shows all make upward watch-time moves on the week, with Good Morning America moving from No. 5 to No. 4, Today shifting from No. 8 to No. 7, and CBS Mornings migrating from No. 16 to No. 14.

NBC spins to the top spot by network watch-time, with 7.58% of all minutes watched on the week — an impressive number partially due to the start of the Olympics.

More insights around the most-watched networks from January 31-February 6:

• Speaking of the Olympics, USA Network soars to the top 10 by watch-time given its own airing of the Games, moving from No. 16 to No. 7 week-over-week.
• IFC vaults from No. 22 to No. 16 week-over-week, thanks in part to syndicated comedies Two and a Half Men and Everybody Loves Raymond.
• The return of The Real Housewives of New Jersey for its 12th season helped power Bravo’s rise from No. 27 to No. 23 by minutes watched.
• Fox leaps back into the top four networks by watch-time, over sister network Fox News.

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

NBCUniversal, which has been active in the search for alternatives to Nielsen for audience measurement, is touting some metrics that could encourage its Olympic advertisers.

The fancy metrics show that NBC’s coverage of the Beijing Winter Olympics has fewer commercials and that those commercials are working hard, the kind of data NBCU believes is important to companies writing big checks to sponsor the games.

The traditional counting of total viewers, even using NBCU’s Total Audience Delivery metric combining data from Nielsen and Oracle to capture all TV audiences, pointed to a 43% drop in viewing, compared to the PyeongChang Winter Olympics four years ago.

At a time when ratings are falling and cord-cutting is rampant, the decline is not a big surprise.

Also: NBCU Taps iSpot as First Cross-Platform TV Measurement Alternative to Nielsen

But according to one of the newer measurement companies NBCU is working with, iSpot.TV, Olympic primetime programming has a 14% lighter ad load than other primetime shows. At the same time, the Olympics are delivering 247% more ad impressions per unit than the three other big broadcast networks.

Those commercials are being watched all the way through. iSpot, which measures ads on a second-second basis, is telling NBCU that commercials within the Olympics have a 98% completion rate. That translates into a 13% lower ad interruption rate than ads on all TV programming.

iSpot also said the top-performing ad pod on February 4 happened at 9:41 p.m. ET as skater Karen Chen was getting off the ice. The ad most liked by consumers was for Delta.

The Olympics had a 23.01% share of voice on February 5, despite competition from the NHL All-Star Game, a Duke-North Carolina college basketball game, and an NBA game featuring LeBron James’ return after an injury. The Olympics nearly doubled the No. 2 telecast in terms of share of voice.

Data from two other measurement companies, Phoenix and EDO showed that for Olympic advertisers, brand recall and message memorability were up 53% and 70% versus norms for broadcast and cable ads. 

Ad likeability was 88% higher than norms and there was a 39% greater likelihood to search for brands that advertisers in the primetime Opening Ceremony. During the Tokyo Olympics, the likelihood to search was 20% higher and in Korea it was 32% higher, according to EDO. ■

With no NFL games scheduled for this weekend, NBC’s coverage of the 2022 Winter Olympics highlights this weekend’s top TV sports events. 

USA Network, CNBC, NBC and Peacock will feature live weekend coverage of the Olympics from Beijing. Events to be featured include men’s and women’s speed skating, women’s ice hockey, team figure skating, freestyle skiing and curling. The full schedule of Olympics events can be found here.

In other sports, ABC will continue its Saturday primetime NBA telecasts with coverage of the New York Knicks-Los Angeles Lakers contest. On the ice, ABC on Saturday will air the NHL All-star Game.

In the squared ring, Fox Sports will distribute a pay-per-view boxing card featuring a main event fight between welterweights Keith Thurman and Mario Barrios. 

Also, NBC Sports will provide weekend coverage of the Guinness Six Nations Rugby Championship on CNBC and streaming service Peacock. 

On the college basketball court Saturday, top-seeded Auburn faces Georgia on the SEC Network, second-ranked Gonzaga plays BYU on ESPN, and third-ranked UCLA battles Arizona State on ESPN2. Other games include fifth-ranked Kentucky-Alabama (ESPN),  seventh-ranked Arizona-No. 19 USC (Fox), eighth-ranked Baylor-No. 10 Kansas (ESPN), and ninth-ranked Duke-North Carolina (ESPN). On Sunday, sixth-ranked Houston will battle Cincinnati on ESPN2.■ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through January 30.

A variety of NBC promos for the 2022 Beijing Winter Olympics top the chart (the example shown here focuses on team figure skating and the opening ceremony) — the third week in a row at No. 1 for the Winter Games.

Traditional broadcasters have the edge once again, with NBC joined by ABC, which promotes new family drama Promised Land in second place (for the second week in a row), and CBS, which hypes the third season of Celebrity Big Brother in fifth place.

Rounding out the ranking: Comedy Central, which celebrates the 25th season of South Park in third place, and Hallmark Channel, which gives some love to its new original romantic movie Butlers in Love in fourth.

1) 2022 Beijing Winter Olympics, NBC

Impressions: 667,079,754

Interruption Rate: 2.65%

Attention Index: 84 (16% more interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $2,902,134

Out-of-network Est. Spend: $905,522

2) Promised Land, ABC

Impressions: 298,024,601

Interruption Rate: 1.30%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,014,857

Out-of-network Est. Spend: $874,860

3) South Park, Comedy Central

Impressions: 218,371,063

Interruption Rate: 2.97%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $754,349

Out-of-network Est. Spend: $203,188

4) Butlers in Love, Hallmark Channel

Impressions: 209,112,140

Interruption Rate: 5.51%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,213,843

Out-of-network Est. Spend: $0.00

5) Celebrity Big Brother, CBS

Impressions: 198,083,097

Interruption Rate: 1.46%

Attention Index: 71 (29% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $3,780,844

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through January 23.

Various athlete-centric NBC promos for the 2022 Beijing Winter Olympics top the chart (the example shown here focuses on American snowboarder Shaun White) — the second week in a row at No. 1 for the Winter Games.

Once again, traditional broadcasters have the edge, with NBC joined by ABC, which promotes new family drama Promised Land in second place, and CBS, which promotes crime procedural NCIS: Hawai’i in fourth and sitcom Ghosts in fifth.

Rounding out the ranking: TNT, which hypes the third season of its post-apocalyptic drama Snowpiercer in third place.

1) 2022 Beijing Winter Olympics, NBC

Impressions: 566,090,643

Interruption Rate: 2.56%

Attention Index: 75 (25% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $6,540,073

Out-of-network Est. Spend: $31,367

2) Promised Land, ABC

Impressions: 329,911,696

Interruption Rate: 1.60%

Attention Index: 90 (10% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $2,414,036

Out-of-network Est. Spend: $1,348,710

3) Snowpiercer, TNT

Impressions: 274,542,336

Interruption Rate: 2.04%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,681,877

Out-of-network Est. Spend: $3,670,410

4) NCIS: Hawai’i, CBS

Impressions: 234,187,209

Interruption Rate: 1.24%

Attention Index: 77 (23% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $3,724,136

Out-of-network Est. Spend: $0.00

5) Ghosts, CBS

Impressions: 212,016,999

Interruption Rate: 1.14%

Attention Index: 70 (30% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $3,955,745

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

With two of the biggest events in sports coming in February, NBCUniversal said it has commercials remaining to sell in Super Bowl LVI and still needs to do some work to meet its ad-sales goals for the Beijing Winter Olympics.

During a presentation on Wednesday, Dan Lovinger, who was recently promoted to president, NBCU Ad Sales and Partnerships, said Olympic sales were pacing “exactly the same” as they had before the Pyeongchang, South Korea, games four years ago.

“We still have some work to be done between now and the end of the games, but we feel really confident that we’re going to achieve all of our goals,” he said.

NBC has about 100 advertisers signed up for the games. Returning advertisers are spending slightly more than they did four years ago, “which seems to indicate that they have faith in the franchise and they’re happy to be back,” Lovinger said.

There are also about 40 new advertisers in the Olympics and digital revenue is up double digits.

He said that the U.S. diplomatic boycott of the games hasn’t had much of an effect on sponsors, who get a positive rub-off from supporting the games and the athletes.

On February 13, NBC will start the day with Olympic events, switch to Super Bowl pregame programming, show the championship game, then return to the Olympics--something that hasn't happened before.

In terms of the Super Bowl, there seemed to be little change in the situation since NBC last updated its sales progress in September, when a handful of spots remained unsold. 

“We tend to hold a few units in our back pocket until the final game matchup is announced,” Lovinger said. Some matchups create better opportunities for creative executions, he said. “That optionality is there and we’ll be able to react with the last few units.”

Since the last time NBC had the Super Bowl in 2018, prices per 30-second spot are up about 20%, he said. Units have sold for as much as $6.5 million.

“If you're looking to reach 100 million people in an evening. There's really only one place you can go and that's the Super Bowl,” he said.

Lovinger noted that NFL football has been strong this year, especially relative to other programming. The economy is holding up and consumers are confident. “When consumers consume, advertisers advertise,” he said.

This year, movie studios are advertising again. Gambling and crypto marketers are stepping up their activity and old standby categories such as automotive, quick-serve restaurants and beverages have been spending, he said.

In September, NBC said it had sold all but five spots for the Super Bowl and was holding onto those on purpose in order to find the best ways to monetize them.

NBC said it sold one 30-second commercial for $6.5 million.

Fox last year said it is taking advantage of the strong market by beginning to sell commercials in the Super Bowl it will broadcast in 2023. ■ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through January 16.

Various athlete-centric NBC promos for the Beijing Winter Olympics lead our chart (the example shown here focuses on American cross-country skier Jessie Diggins). Meanwhile, last week’s chart-topper, a promo from Magnolia Network (formerly DIY Network) for Fixer Upper: Welcome Home, slips to second place.

Once again, traditional broadcasters have the edge in our top 5, with NBC joined by ABC, which promotes upcoming family drama Promised Land in third place, and CBS, which promotes new medical drama Good Sam in fifth.

Rounding out the ranking: Hallmark Channel, which gives some love to its original romantic movie The Perfect Pairing in fourth place.

Notably, the Beijing Winter Olympics spots have the week’s highest iSpot Attention Index (121), meaning viewers were on average highly likely to watch them all the way through (vs. interrupting them by changing the channel, pulling up the guide, fast-forwarding or turning off the TV). As always, chart positions may be updated in iSpot’s database as additional airings information becomes available.

1) Fixer Upper: Welcome Home, Magnolia Network (formerly DIY Network)

Impressions: 377,353,740

Interruption Rate: 1.52%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 94%, Local 1%, VOD/OTT 5%

In-network Value: $840,361

Out-of-network Est. Spend: $165,328

2) 2022 Beijing Winter Olympics, NBC

Impressions: 314,278,101

Interruption Rate: 1.84%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 89%, Local 10%, VOD/OTT 1%

In-network Value: $846,420

Out-of-network Est. Spend: $0.00

3) Abbott Elementary, ABC

Impressions: 264,487,393

Interruption Rate: 1.45%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $975,349

Out-of-network Est. Spend: $452,467

4) Ghosts, CBS

Impressions: 219,957,721

Interruption Rate: 2.29%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $744,471

Out-of-network Est. Spend: $0.00

5) Kids Baking Championship, Food Network

Impressions: 217,498,043

Interruption Rate: 1.77%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $461,160

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Disney Channel’s latest original movie, Zombies, drew 2.7 million viewers in its Feb. 16 premiere, the network said Tuesday.

The movie, which follows the exploits of zombie students who transfer to a human, suburban high school, also drew 1.14 million viewers in the kids 6-11 demo and 752,000 viewers among girls 6-11 – the most viewers for any show in both demos since the July 2017 debut of Disney’s Descendants 2 original film, said network officials.

RELATED: For Disney, A High School Musical ... with Zombies (subscription required)

Zombies also topped NBC’s Winter Olympics coverage among the both kids' demos for the night, said Disney.

Overall, Zombies reached 10.3 million over eight telecasts during the President’s Day weekend.

USA’s WWEMonday Night Raw and NBC Sports’ Winter Olympic coverage dominanted social media traffic for television shows on President's Day, according to Nielsen.

Raw averaged 1.2 million Facebook, Instagram and Twitter interactions last night, topping all entertainment-based shows, said Nielsen’s Daily Social Content ratings chart. ABC’s The Bachelor was second, followed by VH1’s Love & Hip Hop and Love & Hip Hop Miami. PBS’ Independent Lens rounded out the top five.

NBC Sports drew 1.6 million social media interactions for its combined Winter Olympics coverage on CNBC, NBC and NBCSN to lead all live sports programming for the night, according to Nielsen.

Fox News Channel was the top choice for cable viewers in primetime last week, according to Nielsen.

Fox News drew 2.6 million viewers during the week of Feb. 5-11, besting MSNBC’s 1.7 million viewers, said Nielsen. ESPN, HGTV and History rounded out the top five most watched cable networks in primetime.

Fox News also topped cable’s ratings charts on a 24-hour basis, followed by Nickelodeon, MSNBC, HGTV and Investigation Discovery.

Fox News was bolstered by the performances of its primetime shows Hannity and Tucker Carlson Tonight, which combined generated eight of the top 10 most watched shows for the week. NBCSN’s Feb. 10 Winter Olympics coverage topped all shows for the week, averaging 4.5 million viewers, according to Nielsen.

Discovery Communications said it has formed a long-term partnership with Austrian public broadcaster ORF for multi-screen carriage of the 2018 Winter Olympics in PyeongChang, South Korea and the 2020 Winter Games in Tokyo.  

Under the agreement, ORF will exclusively sublicense free-to-air audio visual and radio rights for its channels, for the 2018 Olympic Winter Games and 2020 Olympic Games. The sublicense package will include selected digital rights to the content ORF broadcasts on its linear TV channels.

Eurosport will hold pay rights to air all Olympic Games action on its German language channels available in Austria, as well as across all digital, OTT and mobile platforms.

 Discovery secured European rights to the Olympic Games for its Eurosport cable network last year. The programmer has secured seven sublicensing deals with broadcasters in Croatia (HRT), the Czech Republic (Ceska Televize), Finland (YLE), Ireland, (RTE), the U.K. (BBC), and The Netherlands (NOS) over the past several months to ensure broader coverage.

 “We have secured a groundbreaking Olympic partnership for viewers in Austria, ensuring that the Olympic Games remains accessible to the broadest possible audience and delivered to the highest standard, said Discovery Networks Central & Eastern Europe, Middle East and Africa president Kasia Kieli in a statement. “The agreement is a perfectly example of how Discovery will deliver more coverage of the Olympic Games, across more screens than ever before.”

The Olympic Games are heavily watched in Austria -- The London 2012 Olympic Games were watched by more than 5.6 million people (78% of the population) in Austria, while 5.9 million people (81% of the population) watched the 2014 Winter Games in Sochi, Russia on television via ORF.

 “With the acquisition of the rights for the 2018 and 2020 Olympic Games from the Olympic rights holder Discovery, we are able to offer our Austrian sports fans the most important winter and summer sports events in full extent and in the usual top quality,” said ORF director general Dr. Alexander Wrabetz in a statement. “It is that proven and internationally well recognized quality of ORF sports reporting, that made a contractual partnership with Discovery possible. Knowing that their product is in the right hands, my thanks go to Discovery and also to the negotiating team of the ORF under the direction of Hans Peter Trost and Martin Szenercsi.”