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                            <title><![CDATA[ Latest from Next TV in Whistle-sports ]]></title>
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        <description><![CDATA[ All the latest whistle-sports content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Whistle Sports Raises $28M More ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/whistle-sports-raises-28m-more</link>
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                            <![CDATA[ Whistle Sports Raises $28M More ]]>
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                                                                        <pubDate>Thu, 21 Jun 2018 17:16:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Business]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iNvXivuoWUajM7G9xUZXYA-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iNvXivuoWUajM7G9xUZXYA" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/iNvXivuoWUajM7G9xUZXYA.jpg" mos="https://cdn.mos.cms.futurecdn.net/iNvXivuoWUajM7G9xUZXYA.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Whistle Sports, a service that curates and distributes sports-related content targeted to younger viewers, has raised a series D round that was led by Aser.</p><p>Liberty Media, Emil Capital, and Jeffrey Katzenberg’s WndrCo are among others that participated in the round, which takes Whistle Sports’s total funding close to $100 million.</p><p>Whistle Sports, which <a href="https://www.nexttv.com/news/whistle-sports-scores-20m-c-round-403226" data-original-url="https://www.multichannel.com/news/whistle-sports-scores-20m-c-round-403226">notched a $20 million C round in March 2016</a>, said the fresh funds will be used to expand original content development with partners such as Dude Perfect and The F2, and help to speed its move into markets such as Asia and Europe.</p><p>As part of a wider collaboration, Aser will also tie in help from its subsidiaries, including Eleven Sports, and help with Whistle Sports’s international expansion. Eleven Sports is currently in ten markets following recent moves to the U.K., Ireland and Portugal.</p><p>Whistle Sports launched in 2014 and claims to have an aggregate social audience of over 450 million subscribers, followers and fans that, last month, viewed 1.7 billion videos across the 2,000 channels in the Whistle Sports network.</p><p>Privately held Whistle Sports said it has a library of more than 560,000 videos and revenues that have seen a 52% year-on-year growth rate.</p><p>Other investors include NBC Sports, Sky Sports, Tegna and U.K.-based venture-capital firm Beringea.</p>
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                                                            <title><![CDATA[ One World Sports, Whistle Sports Call an OTT Play ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/one-world-sports-whistle-sports-call-ott-play-407750</link>
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                            <![CDATA[ One World Sports, Whistle Sports Call an OTT Play ]]>
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                                                                                                                            <pubDate>Thu, 15 Sep 2016 13:52:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                                            <content:encoded >
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                                <p>One World Sports and millennial-focused sports fan service Whistle Sports have inked a partnership to live-stream select Ivy League football games this season via Facebook Live.</p><p>Whistle Sports Facebook pages will host ten games in all, starting with Saturday’s (September 17) game at 1:30 p.m. ET between Colgate and Yale in New Haven. One World Sports will also telecast the game through</p><p>The schedule for the live streams is as follows (all times Eastern):</p><p>-September 24 at 2 p.m.: Harvard at Brown</p><p>-October 1 at 1:30 p.m.: Lehigh at Yale</p><p>-October 8 at 1 p.m.: Cornell at Harvard</p><p>-October 15 at 3 p.m.: Columbia at Penn</p><p>-October 22 at 1:30 p.m.: Dartmouth at Columbia</p><p>-October 29 at 12:30 p.m.: Princeton at Cornell</p><p>-November 5 at 1:00 p.m.: Columbia at Harvard</p><p>-November 12 at noon: Brown at Princeton</p><p>-November 19 at 1:30 p.m.: Dartmouth at Princeton</p><p>“When seeking additional content partners to showcase our coverage of the prestigious Ivy League, it became abundantly apparent that Whistle Sports is the perfect partner to showcase these storied football rivalries across new platforms,” said Todd Myers, Vice President Programming, Acquisitions & Development, One World Sports, in a statement.</p><p>“Whistle Sports is excited to bring together ONE World Sports and its Ivy League rights with our Whistle Sports’ community through Facebook Live,” addedLaura Fortner, EVP Business Development, Whistle Sports.  “Fans want to enjoy, engage, connect with and comment on the games that they’re watching. Viewing games via Facebook Live on our pages will let them do all of that all in one place this season.”</p><p>Whistle Sports also offered the early rounds of the "TBT: The Basketball Tournament," which, it said, grew from “few thousand viewers watching on a website in 2015” to more than 3.5 million views on the Whistle Sports Facebook pages in 2016.</p>
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                                                            <title><![CDATA[ Whistle Sports Scores $20M ‘C’ Round ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/whistle-sports-scores-20m-c-round-403226</link>
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                            <![CDATA[ Whistle Sports Scores $20M ‘C’ Round ]]>
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                                                                        <pubDate>Thu, 10 Mar 2016 21:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
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                                                    <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xxKLXi9emobG2PSmpmZuH7-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xxKLXi9emobG2PSmpmZuH7" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/xxKLXi9emobG2PSmpmZuH7.jpg" mos="https://cdn.mos.cms.futurecdn.net/xxKLXi9emobG2PSmpmZuH7.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Whistle Sports, a digital sports content aggregator focused on millennial audiences, said it has landed a $20 million “C” round of funding from TEGNA, NBC Sports Ventures, Sky and Emil Capital.</p><p>Whistle Sports, which announced a $28 million “B” round in January 2015 from a group that included  Sky and Liberty Global, has raised a total of about $60 million.</p><p>Launched in 2014, Whistle  Sports, which counts go90 among its digital distribution partners, said it reach recently reached an aggregate of 170 million across all its social channels, and that the service’s user base has been growing by more than 2 million each week.  </p><p>Whistle Sports’s core audience is age 14-30, though the service sees “a lot of movement on both sides of those numbers,” company exec Brian Selander <a href="https://www.nexttv.com/news/expanding-playbook-millennials-393925" data-original-url="https://www.multichannel.com/news/expanding-playbook-millennials-393925">told <em>Multichannel News</em> in an interview last fall (subscription required).</a></p><p>“Whistle Sports has activated and inspired a new generation of sports fans and followers. Our strength in distribution coupled with their innovative content, will create numerous opportunities for both companies to grow across platforms,” said Gracia Martore, president and CEO of TEGNA, in a statement. “This investment and strategic partnership will not only enable both of our companies to reach valuable new audiences, it will also combine our respective expertise to create more innovative content and advertising solutions.”</p><p>“Whistle Sports has successfully captured the imaginations, attention and engagement of millennial sports fans, and consistently delivers compelling content and options to brands and agencies eager to connect with that critical and growing demographic,” added Rick Cordella, SVP and GM, digital media, at NBC Sports Group. “Whistle Sports has proven to be a reliable source of original and creative content, and their data-driven approach to developing new audience insights sets them up for an even stronger future”</p>
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                                                            <title><![CDATA[ Jeremy Lin Joins Whistle Sports Lineup ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/jeremy-lin-joins-whistle-sports-lineup-384187</link>
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                            <![CDATA[ Jeremy Lin Joins Whistle Sports Lineup ]]>
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                                                                                                                            <pubDate>Thu, 25 Sep 2014 18:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[YouTube]]></category>
                                                    <category><![CDATA[digital network]]></category>
                                                    <category><![CDATA[Whistle Sports]]></category>
                                                    <category><![CDATA[Jeremy Lin]]></category>
                                                                                                                    <dc:creator><![CDATA[ Luke McCord ]]></dc:creator>                                                                                                                                                                                                                                                                                            <content:encoded >
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                                <p>Whistle Sports Network has added Los Angeles Lakers guard Jeremy Lin to its lineup.</p><p><a href="https://www.youtube.com/user/TheJlin7">Lin’s YouTube channel</a> has near 400,000 subscribers and will now be part of the Whistle Sports brand.</p><p>Whistle Sports launched in January and counts the NFL, PGA, MLB, Major League Lacrosse and NASCAR among its investors and content partners. The network currently has 7.5 million subscribers and passed the billion views mark across its library of content.</p><p>Read more at <em>B&C</em><a href="http://www.broadcastingcable.com/news/programming/jeremy-lin-joins-whistle-sports-network/134314">here.</a></p>
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