Roku is using its streaming platform to not just entertain subscribers, but feed them as well.

Working with DoorDash in a multiyear partnership, Roku is offering its subscribers six months of DoorDash’s DashPass, a program that gives members free delivery.

Roku will also be working on interactive, shoppable meal delivery ads exclusively with DoorDash. Restaurants that want to do click-to-order ads will work with DoorDash. In addition to ringing up sales, restaurant advertisers will be able to attribute, target and measure their streaming ads on Roku.

Also Read: Roku Works With Cox Automotive To Show How Ads Drive Car Buyers

Wendy’s, which for some time has worked with DoorDash as a delivery partner, is offering Roku subscribers who see a Wendy’s ad $5 off any purchase of $15 or more.

“Streaming and delivery just go together which is why we're making it easier than ever for Roku users to order their favorite food right from their TV,” Gidon Katz, president, consumer experience at Roku, said. “Just in time for the big game, we’re bringing consumers and marketers the same leading scale, data and tech that have made buying a new device or signing up for a service that‘s simple and delightful.”

Also: Magna Study Finds New Roku Ad Formats Draw Better Results

Roku says its research shows that one in three Roku users order takeout or food weekly, and that 36% are interested in receiving interactive offers such as scannable QR codes or text messages.

“While this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming,” Rob Edell, GM and head of consumer engagement at DoorDash, said. “Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.”

“At Wendy’s, we’re consistently meeting our customers however they choose to engage with us. With increased preferences for mobile ordering and delivery, whenever that craving for a hamburger made with fresh beef or Hot & Crispy Fries hits, we’re at our fans’ doorstep, meeting and exceeding expectations for quality and convenience,” The Wendy‘s Co. U.S. chief marketing officer Carl Loredo said. “Partnering with DoorDash and Roku as the first brand to enable shoppable TV offers is an exciting new step towards our goal of being the best in delivery.” ■

Fast food chain Wendy’s renewed its sponsorship deal with Adult Swim’s Rick & Morty.

As part of the deal, Wendy’s will be setting up a pop-up drive through restaurant--dubbed Morty’s--in Los Angeles to mark Global Rick and Morty Day on Sunday, when the animated series starts season five.

The menu will include a limited-edition Pickle Rick Pickle Frosty.

“We’re big fans of Rick and Morty and continuing another season with our partnership with entertainment powerhouse Adult Swim,” said Carl Loredo, chief marketing officer for Wendy’s. “We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long."

Also Read: Adult Swim Makes Deal to Renew ‘Rick and Morty’

Wendy’s will also be serving two new show themed Mello Yello soft-drink mixes--Portal Time Lemon Lime and Berry-Jerry-boree--in Coca-Cola Freestyle machines in Wendy’s locations. 

Also Read: Adult Swim Spins Off Shorts From 'Rick and Morty', Three Other Series

“Wendy’s is such a great partner, we had to continue our cosmic journey with them,” said Tricia Melton, CMO of Warner Bros. global kids, young adults and classics. “Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a Berry-Jerry-boree in the other. And to quote the wise Rick Sanchez from season four, we looked right into the bleeding jaws of capitalism and said, yes daddy please.”

Rick and Morty fans can also score free delivery from Wendy’s in-app from June 17 – July 1, no minimum purchase necessary.

The continued partnership will bring Wendy’s fans nationwide “fresh” access to Rick and Morty across a variety of touchpoints including the restaurant pop-up, in-store branding, and new custom content on linear and digital to celebrate Global Rick and Morty Day and the premiere of season five.

“Wendy’s and Adult Swim’s partnership has brought content to fans in the most authentic and creative ways beginning with our Adult Swim Festival in 2019,” said Katrina Cukaj, lead of ad sales & partnerships, WarnerMedia. “We are thrilled to continue growing our relationship with Wendy’s for a second year to reach consumers across multiple platforms in bigger and more exciting ways.”

Former Cablevision Systems exec Kristin Dolan is extending her business acumen to the world of fast food.

Dolan, the former COO of Cablevision (now part of Altice USA), has been appointed to the board of The Wendy’s Company, which, through the appointment, has bumped the size of its board from 11 to 12 members.

Dolan is now CEO of 605 LLC, an audience and data analytics company.

RELATED: Dolan Family Ventures Launches Data and Analytics Company

She and her husband, James Dolan, the former CEO of Cablevision, have also formed an investment fund, Dolan Family Ventures, that is focused on providing capital to data, analytics and tech-based, media-focused businesses.

Kristin Dolan also also serves as a director of AMC Networks, The Madison Square Garden Company and Revlon Inc.

"My fellow Board members and I are delighted to welcome Kristin to serve on our Board,” Nelson Peltz, Wendy’s board chairman, said in a statement. “Her impressive experience in the media and entertainment marketing industries, coupled with her extensive experience as a chief executive officer, chief operating officer and public company director, brings valuable expertise and an insightful perspective to our Board."