Plex, the company behind a streaming app for local and cloud-based video and other media, is getting deeper into the content game via the acquisition of Watchup, an ad-based streaming news service that aggregates content from a wide range of sources.

Financial terms were not disclosed, but the near-term plan is to integrate Watchup into Plex, a media platform that supports several streaming platforms, including the Nvidia Shield, Xbox One and Xbox 360, PlayStation 3 and PS4, several smart TVs, Apple TV, Google Chromecast, Roku players, Web browsers, TiVo boxes and iOS, Android and Windows mobile devices boxes.

Plex expects to be in position to stitch in Watchup and launch it on an initial batch of clients by sometime in the second quarter of 2017, Keith Valory, Plex’s CEO, said.

Plex and Watchup started to discuss an integration plan last year, but that those talks evolved into M&A discussions.

“I think we both quickly realized that it would make sense if the user experience was more tightly coupled,” he said.

Founded in 2012, Watchup grew up as an ad-based offering.

While it’s too early to discuss future business models for Watchup once it’s tied into Plex, “we are approaching this now as a clean slate and we’re open to new creative ideas,” Adriano Farano Watchup’s CEO and founder, said.

Farano also confirmed that all of Watchup’s existing agreements with publishers have been carried over to Plex. There are more than 150 of those, but examples include CBS, CNN, Vox, Euronews, Hearst Television, as well as Watchup investors such as Tribune Media, McClatchy and Turner Broadcasting.

Other Watchup investors include Ned Lamont, founder of Campus Televideo, NextNews Ventures partners Gordon Crovitz, Jim Friedlich and Craig Forman, who are also former execs with The Wall Street Journal. Forman was recently appointed CEO of McClatchy). Watchup has raised about $4.3 million, according to Crunchbase. 

All nine employees of Watchup are joining Plex, the companies confirmed. 

More detail on the deal and its implications will be featured in the February 6 edition of Next TV, the special section that runs each week in Multichannel News and Broadcasting & Cable.  

Watchup, a Stanford-based startup that came out of the StartX incubator, said its video aggregator news app will be offered exclusively on TVs via the new Amazon Fire TV Stick when the product starts shipping on November 19.

Watchup, currently offered on Android and iOS mobile devices, lets users create personalized, curated video newscasts from sources such as The Wall Street Journal, The Washington Post, Fox News, Fox Business, Sky News, Associated Press, PBS NewsHour and Univision.The version for the Fire TV Stick is modified to support a new “lean back mode” that features less text and larger buttons that can be navigated with the remote control.

Amazon introduced the $39 Fire TV Stick on Monday (October 27), bringing to market a streaming media adapter that will compete with the Google Chromecast and the Roku Streaming Stick. Amazon hasn’t announced sales figures on the new device, but it appears to be off to a good start. On Tuesday, Amazon was telling site visitors that pre-orders placed for the product that day would not be shipped until after Jan. 1, 2015, citing “popular demand.”