Walter Cade has been promoted to senior VP of sales at the NBC Regional Sports Networks.

Cade, who had been VP of ad sales and national sales manager at CSN Chicago, will be responsible for managing revenue across the NBC regional sports networks and work with NBCUniversal’s 29 owned NBC and Telemundo stations on multi-market and cross platform sales.

Last year, NBCU realigned its TV stations and RSNs so they can work together to maximize local business

Cade will report to Frank Comerford, chief revenue officer and president of commercial operations for NBCU Owned Television Stations.

Read more at broadcastingcable.com.