Canoe announced last week at CES in Las Vegas that the MSO-backed advanced ad joint venture had generated more than 18 billion ad impressions through its VOD dynamic advertising insertion platform in 2016, up from the 11.8 billion pumped out in 2015, and the 6.3 billion that ran in all of 2014.

Canoe is still working on its full report for 2016, including Q4 numbers, but the J.V. floated 5.2 billion VOD ad impressions in Q4 of last year, versus 4 billion in the year-ago quarter, Chris Pizzurro, Canoe’s head of business development, sales and marketing, confirmed to Multichannel News.

Though viewing trends are shifting to mobile and OTT devices, set-top box VOD remains a solid growth market. Last month, FreeWheel, the Comcast-owned online ad-tech company, reported last month in its Q3 Video Monetization Report that set-top VOD ad views for programmers with DAI enabled surged 103% year-over-year, and a share of 16%.

RELATED: Set-Top VOD Ad Views Surging

Canoe’s footprint, which spans about 35 million homes, is also about to grow. Following initial deployments by Comcast, Cox Communications, Bright House Networks and Time Warner Cable, Canoe confirmed last August that Charter Communications (which acquired TWC and BHN last year) has committed to roll out Canoe’s VOD DAI platform to the legacy Charter systems, though exact timing of the deployment was still being determined.

Charter, along with Cablevision Systems, was an original members of the Canoe J.V., butdropped out several years ago. Charter’s now back on board following its acquisitions of TWC and BHN.

Canoe, the MSO-backed advanced advertising joint venture, said it delivered 4.84 billion VOD ad impressions in Q2 2016, up from 4.13 billion in Q1.

Canoe noted that it has delivered 9 billion ad impression year-to-date, putting it on pace for 18 billion for all of 2016. Canoe delivered 11.8 billion VOD ad impressions in 2015, and 6.3 billion in 2014.

In Q2, Canoe delivered 4.17 mid-roll ad impressions, versus 569.28 million pre-rolls, and 100.32 million post-roll ads. Canoe also supported 2,166 ad campaigns in the period, with 78% coming way of external clients, and the balance from network tune-in ads.

Canoe’s footprint today covers about 35 million homes and 130 plus DMAs through deployments by Comcast, Cox Communications and Charter Communications (via Charter’s recently purchased Time Warner Cable and Bright House Networks systems).

The TWC and BHN acquisitions put Charter back on board with Canoe. Charter, along with Cablevision Systems, were original members of the Canoe J.V., but dropped out several years ago.

It was not immediately known if Charter intends to extend support for Canoe in the legacy Charter systems. We will update the story as more details are known.

Update: Chris Pizzurro, head of business development, sales and marketing at Canoe, confirmed via email that Charter has committed to rollout Canoe's platform in its legacy systems, through the timing of deployment is still to be determined.

Canoe, the MSO-backed supplier of a dynamic ad insertion platform for VOD, said it delivered about 4.13 billion ad impressions in Q1 2016, a 70% increase over the year-ago period.

Based on Q1 figures, Canoe is on pace to deliver 16.52 billion VOD ad impression in 2016. The advanced ad joint venture delivered 11.8 billion impressions in 2015, and 6.3 billion ad impressions in 2014.

Canoe also pumped out 1,751 total campaigns in Q1 2016, of which 75% were for external client ad campaigns, and 25% were for network tune-in ads.

Canoe’s platform currently supports about 35 million homes via systems served by partners Comcast, Time Warner Cable, Cox Communications and Bright House Networks. Two in that group, TWC and Bright House, are in the process of being acquired by Charter Communications, a former member of the Canoe crew.  Canoe also works with more than 80 national networks, including ABC, CBS, CW, Fox, NBC, Discovery, HGTV and TNT, among others.

Per Canoe’s latest report, the bulk of the VOD ad impressions were for mid-roll spots (3.55 million), versus 465 million pre-roll spots, and 115.9 million post-roll spots. The average ad opportunities per break boiled down to one for pre-rolls, four for mid-rolls and one for post-rolls.  

Ad impressions for the quarter were spread fairly evenly by day of the week, though were unsurprisingly the heaviest on the weekends.

 “Cable Video on Demand continues to be an incredibly valuable advertising vehicle for programmers, cable operators, and brands” Canoe CEO Joel Hassell said in a statement. “We are well on our way to doubling the number of dynamic ads impressions delivered through Canoe for the fourth consecutive year and we couldn’t be happier with positive results reported by our programming customers.”

Canoe, the MSO-backed advanced ad venture, cruised to more growth in the second quarter as it handled 2.77 billion VOD advertising impressions, beating the 2.56 billion impressions it pumped out in Q1.

The bulk of those Q2 impressions (2.34 billion) were mid-rolls, versus 330.3 million pre-rolls, and 94.75 million post-rolls.

Canoe also handled 1,241 VOD ad campaigns in Q2, up from 912 in Q1 2015. Most (89%) were external client ad campaigns, spanning categories such as auto, toys, technology, pharma, hospitality, theatricals, retail, pet care, home improvement, packaged goods, healthcare and booze. The rest were network tune-in ads.

Through first half of 2015, Canoe dealt 5.34 billion ad impressions, closing in on the 6.3 billion impressions produced for all of 2014. Canoe crossed the 10 billion ad impression mark last November, a milestone that came about two years after it launched its VOD dynamic ad insertion platform.

Canoe’s latest growth surge comes as its footprint that now covers 35 million-plus homes and 48 of the top 50 DMAs. Following initial rollouts with Comcast and Time Warner Cable, Canoe has also been rolled out in markets served by Cox Communications and Bright House.

Charter Communications, which is in the process of acquiring TWC and Bright House, is not currently a member of Canoe. 

Update: Chris Pizzurro, Canoe's head of product, sales and marketing, said discussions with MSOs outside the J.V. "have stepped up quite a bit" as Canoe's ad impressions continue to ram up.  He said no deals were imminent, but noted that conversations are ongoing with major and independent cable operators.