Online video streaming site Vimeo has asked the FCC to "summarily and promptly" dismiss a petition by the Trump Administration asking the FCC to come up with a regime for regulating online speech. 

It says the Administration does not have the authority to ask the FCC for the framework and the FCC does not have the authority to comply.  

In its request, Vimeo called the petition "retaliation by the highest government official in the country [President Trump] against a private speaker’s unquestionable exercise of free speech." The President issued his executive order on regulating social media following Twitter's flagging of one of his tweets about mail-in voting being a fraud.

"The FCC sought input on the petition Aug. 3, but Vimeo suggests it should not even dignify it with a comment period. "While the Commission is generally expected to place 

petitions for rulemaking “promptly” on public notice, and has just done so, it was not necessary to do so here because NTIA’s petition “plainly do[es] not warrant consideration by the Commission," Vimeo told the FCC. "The petition should be therefore dismissed without need to await comments."

Online video streaming site Vimeo has asked the FCC to "summarily and promptly" dismiss a petition by the Trump Administration asking the FCC to come up with a regime for regulating online speech. 

It said the Administration does not have the authority to ask the FCC for the framework and the FCC does not have the authority to comply.  

In its request, Vimeo called the petition "retaliation by the highest government official in the country [President Trump] against a private speaker’s unquestionable exercise of free speech." 

The President issued his executive order on regulating social media following Twitter's flagging of one of his tweets about mail-in voting being a fraud.

The FCC sought input on the petition Aug. 3, but Vimeo suggests it should not even dignify it with a comment period. 

While the Commission is generally expected to place petitions for rulemaking “promptly” on public notice, and has just done so, it was not necessary to do so here because NTIA’s petition “plainly do[es] not warrant consideration by the Commission," Vimeo told the FCC. "The petition should be therefore dismissed without need to await comments."

Public Knowledge, Mozilla, the Benton Foundation, INCOMPAS and others challenging the FCC's Restoring Internet Freedom order say that was not just bad policy but illegal.

Related: Pai Says Net Neutrality Doom and Gloom Predictions Were Baseless

That is coming in a brief with the U.S. Court of Appeals for the D.C. Circuit, which is hearing their challenge to the network neutrality reg rollback--the deadline for initial briefs from non-government parties is Aug. 20. The brief has yet to be made public, but Public Knowledge outlined the highlights.

That group and the others have long argued the FCC was making bad policy decisions when the Republican majority last fall voted to repeal the rules against blocking, throttling and paid prioritization and the title II common carrier regime that underpinned them.

Related: Court Sets Net Neutrality Briefing Schedule

But they also say that decision, under chair Ajit Pai, "broke the law," which is why the court must reverse it and restore the regulations.

Their argument is that the FCC decided the agency lacked all jurisdiction over the internet, a radical move that defined the statute, they say. Also in the "illegal" category, they argue was what they said was the FCC's "cherrypicking" of investment evidence to justify their predetermined outcome of reversing the Title II classification.

The FCC majority said one reason for the reversal was that Title II had discouraged investment, including in broadband buildouts to rural and unserved areas. Public Knowledge et al. argue that the FCC ignored evidence to the contrary in conducting a cost-benefit analysis that only benefited their "ideological preference."

“If the current policy stands, consumers can expect higher bills and fewer online choices, with fewer expressive and creative outlets, they told the court. "Ultimately, the internet will look more and more like the overpriced cable TV bundles of decades past."

Ajit Pai told legislators last week in an FCC oversight hearing that such predictions were "chicken little" fear mongering that had not materialized. Some Senate Dems suggested that was because ISPs were laying low until the court case was settled before flexing their newfound blocking and throttling and degrading muscles.

ISPs say that is not going to happen, and that if any of it does and is anticompetitive, the Federal Trade Commission and Justice Department can prevent that through investigations and lawsuits.

Online video tech company Vimeo said it has joined the Alliance for Open Media (AOMedia) as a promoter member.

The move adds IAC-owned Vimeo to the backers of AV1, a new royalty-free video codec that is billed as being at least 30% more efficient than current-gen codecs such as HEVC and VP9. Some big names behind AV1 include Google, Amazon, Facebook and Microsoft.

AV1 made its big splash at last month’s NAB show in Las Vegas.

RELATED: Royalty-Free AV1 Codec Turned Loose

Though hardware support for AV1 considered to be about two years away, much of the early implementations will be via software in browsers. The bulk of AV1 use cases will also center on OTT video, making it a good fit for Vimeo’s platform.

NAB 2018: Hardware Support a Big Step Ahead for AV1

"Vimeo is excited and proud to join the Alliance for Open Media,” Naren Venkataraman, head of technology at Vimeo, said in a statement. “We look forward to working alongside AOMedia members to shape the next-generation codec that will unify the industry and fundamentally improve video experiences for creators and viewers everywhere."

"We’re pleased to welcome Vimeo to the Alliance for Open Media, reflecting the importance of online and live streaming engagement to achieve broad industry adoption," added Gabe Frost, a Microsoft exec who is also executive director for the Alliance for Open Media. "We look forward to Vimeo's contributions to this significant initiative, which will open the door to a new era of openness and interoperability for internet video." 

On the heels of their recent merger, Vimeo and Livestream said they have completed an initial batch of product integrations and have introduced the Mevo Plus, a new, more powerful  version of Livestream’s compact live event camera.

Following recent product integrations, users of Mevo Plus, Mevo and Studio software can stream to their Vimeo Live accounts, the companies said.

RELATED: Vimeo Deals for Livestream

Vimeo and Livestream, which closed their merger on October 18, said the video product combos are targeted to businesses, organizations and professional creators.

Mevo Plusfeatures a 150-degree all glass lens and 4K Sony sensor that enables the associated app to control up to nine virtual HD cameras simultaneously, and includes a beefed up 802.11ac WiFi chip with 100 feet of range, more than five times that of the first-gen Mevo, and 2x2 MIMO antennas for faster data transmission speeds. In addition to streaming to Vimeo Live and Livestream, the new camera can also deliver video to platforms such as Facebook, YouTube, Twitter and Periscope.

RELATED: Vimeo Drops Plan for Subscription Video Service

Mevo Plus is the first camera that integrates directly with the Vimeo platform, Anjali Sud, Vimeo’s recently named CEO, noted in a statement.

RELATED: Vimeo Appoints Anjali Sud as CEO

Vimeo and Livestream are selling Mevo Plus for a $499.99 MSRP at outlets such as Best Buy, Amazon, B&H, Adorama, and directly at getmevo.com. The first-gen Mevo continues to sell for $299.99, while supplies last, they said.

Vimeo, the online video specialist owned by IAC, said it has acquired Livestream and followed with the launch of Vimeo Live, a product that adds live streaming to its platform.

After Livestream is integrated, Vimeo’s platform will enable partners to capture, edit, stream and archive live vents, and host and distribute videos, via a unified workflow, the company said.

Financial terms were not disclosed, but Vimeo said Livestream powers more than 10 million events a year, with nearly 50 million viewers tuning in per month, for clients that include Dow Jones, the Philadelphia Eagles, Tough Mudder and Spotify.

RELATED: Vimeo Drops Plan for Subscription Video Service

The resulting Vimeo Live platform will be capable of OTT live broadcasts in 1080p, and support built-in cloud and adaptive streaming, Vimeo said, adding that archives can be replaced with files in 4K resolution.

Vimeo will also look to support live distribution on several social platforms, including Facebook, YouTube, Twitch and Twitter, and will create a path to enable live content in branded apps across platforms such as iOS, Android, Roku, Amazon Fire TV and Samsung connected TVs.

“Live streaming is the #1 request from our creator community this year, and we’re focused on bringing a new level of quality, convenience and craft to this evolving medium,” Anjali Sud, CEO of Vimeo, said in a statement.

RELATED: Vimeo Appoints Anjali Sud as CEO

Vimeo expects to complete the acquisition of Brooklyn, N.Y.-based Livestream by early Q4 2017. It said Citi acted as exclusive financial advisor to Livestream and Cooley LLP as legal counsel. Williams Mullen acted as legal counsel for IAC.

Vimeo, the online video specialist owned by IAC, said its technology is being used to help power two OTT offerings from Lionsgate – Laugh Out Loud and Tribeca Shortlist.

LOL is a “mobile-first” comedy streaming service delivered on apps, a website and social media platforms that feature original content from Kevin Hart and “stand-up legends.” LOL is using Vimeo’s API and SDK products.

RELATED: Vimeo Appoints Anjali Sud as CEO

Tribeca Shortlist is a streaming service for movie lovers that includes recommendations from actors, directors, and other influencers. Tribeca uses Vimeo’s OTT “out-of-the-box” platform and is offered on web browsers, Roku and Apple TV and distributed by SlingTV and Amazon Channels, Amazon’s subscription VOD aggregation service.

Vimeo confirmed recently that it had dropped a plan to build a subscription video service and, in its place, refocus on its creator community.

RELATED: Vimeo Drops Plan for Subscription Video Service

Vimeo has gone in-house to find its new CEO.

The IAC-owned online video specialist announced Thursday that Anjali Sud, GM and SVP of Vimeo’s flagship creator business, has taken the helm. 

She takes over that role from interim CEO, Joey Levin, who remains CEO of IAC.  Levin has been in that interim role since June of last year, when Vimeo’s previous CEO, Kerry Trainor, left the company.

RELATED: Vimeo CEO Kerry Trainor Stepping Down

Sud joined Vimeo in 2014 to lead marketing, and was promoted to the GM/SVP role in 2016. Sud previously  held e-commerce and media roles at Amazon and Time Warner.

She now leads a company with 800,000 subscribers to Vimeo’s set of online video tools for creators and a platform with more than 250 million monthly viewers. Though Vimeo has recently added new capabilities such as 360-degree video and has support for live video on its roadmap, the company confirmed last month that it had dropped a plan to build a subscription video service as it would instead refocus on its creator community.

RELATED: Vimeo Drops Plan for Subscription Video Service.

“Vimeo is entering an exciting chapter with a renewed focus on the core value that makes our brand special and beloved around the globe – being the #1 platform to empower video creators,” Sud said in a statement. “With a world-class brand, exceptional product and thriving community, we are uniquely positioned to define new standards of storytelling and lead the $10 billion video creator market.”

RELATED: Vimeo Bows Online TV Storefront

"Having spent the last year inside the business working closely with Anjali and the team at Vimeo, Anjali has stood out as a leader: she’s creative, confident, aggressive, and always thinks of our users first,” Levin added. "She’s a natural leader, and I expect she will build a very big business at Vimeo."

Video-sharing website Vimeo is telling supporters that the FCC is planning to “repeal” net-neutrality rules and, if that happens, the internet will “start to resemble an old, rigid (vanilla) cable TV system, instead of the open (and ‘weird’) network that we know and love.”

The Federal Communications Commission has yet to announce exactly what it will do with the Tom Wheeler-era rules, but it is a pretty safe bet some of them are going and that Title II reclassification of ISPs will be rolled back, given the Republican majority’s distaste for Title II.

Vimeo's website is participating in the July 12 Internet Action Day to protest FCC chair Ajit Pai’s proposal to reclassify internet access, wired and wireless, and interconnections, as an information service not subject to Title II common-carrier regulations, as well as to eliminate the general conduct standard and reconsider whether the bright-line rules against blocking, throttling and paid prioritization are necessary.

Organizer Fight for the Future said more than 50,000 people, sites or organizations are participating in Internet Action Day. Vimeo is one of a host of edge providers participating in the protest — Amazon, Etsy, Mozilla and Netflix are as well — and it's marshaling its online video resources to make its case. 

"Participating" includes posting homepage messages, push notifications, videos, email campaigns and more, by some of the same groups behind the Internet Slowdown protest that helped defeat online piracy legislation (SOPA, PIPA) despite previous bipartisan Hill support.

For its part, Vimeo reached out to the producers who make its monthly “Staff Pick” videos of content that Vimeo staffers “really, really like” to create a Why We Need Net Neutrality video to say why they really, really like the Internet under Title II.

Initial comments on Pai's net-neutrality rule proposal are due July 14.

Vimeo, the online video specialist owned by IAC, confirmed that it has scuttled its plan to develop its own subscription video service.

"Vimeo has confirmed that it has decided not to proceed in offering a subscription based original program service scheduled to begin in ’18," an official said in a statement. 

RELATED: Vimeo Nets FitFusion Deal

Vimeo has been asked for further comment on its decision, but The Hollywood Reporter said Vimeo has dissolved a development team that was looking to acquire content for the proposed offering, and that it will instead “refocus on its creator community.”

UPDATE: Vimeo also confirmed that Alana Mayo, who joined the company in March from Paramount Pictures to head up Vimeo’s original content development, has left the company.

"This was a difficult decision – the idea of pursuing an SVOD service for Vimeo has always been intriguing, and I would have loved to see the incredibly talented Alana Mayo’s programming vision realized here at Vimeo,” Joey Levin, IAC’s CEO and Vimeo’s interim CEO, said in a statement. “She and her team are creative, sharp, risk-takers, and I believe will all, to a person, have an incredible future in programming. But the opportunity ahead for Vimeo to empower creators is too large and too important for us to attack with anything other than absolute focus and clarity.”

The strategy shift is an about-face for Vimeo, which had plans to target Netflix, Hulu and others with a subscription video service, noting in a shareholder letter last November from Levin that Vimeo had a “once-in-a-generation opportunity to, following in Netflix's footsteps, deliver compelling subscription viewing experiences for consumers in the market for pay TV.”

RELATED: Vimeo Bows Online TV Storefront

In 2016, Vimeo acquired VHX, a company that makes a white-label over-the-top video platform, and offered a clear indication of Vimeo’s intent to push more deeply into a crowded SVOD arena  that not only includes mainstream services from companies such as Netflix, YouTube, Hulu and Amazon, but also a flurry of more focused, niche-oriented subscription offerings and an expanding array of virtual MVPDs.

Online video specialist Vimeo said it has been tapped to power the relaunch of FitFusion, a subscription VOD service from health and wellness expert Jillian Michaels.

Vimeo said the service runs on its VHX system and supports iOS and Android mobile devices and TV-connected platforms that include Apple TV, Android TV, Roku, Amazon Fire TV and Google’s Chromecast streaming adapter.

Vimeo acquired VHX, a company that makes a white-label over-the-top video platform, in 2015, and marked a deal that pushed Vimeo more deeply into the SVOD arena

RELATED: Vimeo Buys OTT Video Platform

Under the relaunch, FitFusion is migrating more than 350 titles (and abuot 300 hours of content) via Vimeo’s OTT platform. The service sells for $9.99 per month.

According to the FitFusion site, additions/enhancements include a new look, playlist feature, a way to download titles and watch them offline, a single-sign on across the FitFusion Web site and individual pps.

“We are constantly working to refine our consumer experience,” Giancarlo Chersich, CEO and co-founder of FitFusion, said in a statement. “Partnering with Vimeo's platform will allow FitFusion to continue focusing on expanding the content offering while ensuring a stable multi-platform experience for our consumers.”

“We are excited to bring the all-new FitFusion experience to audiences and fitness lovers around the world,” added Jamie Wilkinson, GM of Vimeo’s OTT services group. “FitFusion offers its subscribers unlimited access to award-winning workouts, and wellness videos, now through our full-suite of web, TV and mobile apps.”

Vimeo said it has tapped Josh Normand as SVP of sales and introduced a string of enhancements for VHX, the company's OTT platform.

In his new role, Normand will oversee VHX sales at Vimeo as well as other products on the company’s roadmap. He was last VP of sales for North America and the EMEA region at Brightcove. He is also late of Adobe, Macromedia and Allaire.

RELATED: Vimeo Bows Online TV Storefront

Normand comes on board as Vimeo pushes ahead with new features for VHX, including support for ad-supported VOD (with integration for Google DoubleClick for Publishers) and new player software development kits (SDKs) for custom OTT development on Web, iOS and Android platforms, in-app payment support for iOS, Android and Roku, and support for multiple DRMs, including Google Widevine, Microsoft PlayReady, Apple Fairplay and other “studio-approved” systems.  

RELATED: Vimeo’s VHX OTT Platform Offers In-App Subscriptions

“Many of our OTT partners view advertising and freemium plans as an interim step for driving premium subscription sign-ups” Jamie Wilkinson, GM of Vimeo’s OTT Services group, said in a statement. “Vimeo.com remains ad-free but we are excited to now offer advertising monetization for partner owned and operated sites and apps. Moreover, we are releasing a series of product enhancements and new SDKs to provide support for those leveraging custom development.”

OTT video company Vimeo has tapped e-commerce vet Michael Concannon as chief technology officer.

Concannon, who reports to IAC and interim Vimeo CEO Joey Levin, will oversee the technical strategy of Vimeo’s platform. His hiring follows the departure of former Vimeo CTO Andrew Pile, who left last April, according toVariety.

Of recent note, Vimeo launched a global television store, which includes Starz and Lionsgate among its content partners.

RELATED:Vimeo’s VHX OTT Platform Offers In-App Subscriptions

Concannon joins Vimeo after serving as CTO of “vertically-integrated fashion company”  ELOQUII. He also was CTO of  Quidsi, the company behind retail sites Diapers.com and Soap.com that was acquired by Amazon in 2010, and is late of Barnes & Noble and Sony Music Entertainment and AT&T Bell Labs.

“Michael is a technologist at heart with a passion to build – not just imagine – disruptive technologies,” Levin said in a statement. “We’re going to have some fun building.”

“I’ve long admired Vimeo for its uncompromising commitment to quality and excited to be joining the company at such an exciting moment of growth,” added Concannon.

Concannon has a Bachelor's and Master's degree in Electrical Engineering from Columbia University's School of Engineering and Applied Science.

OTT specialist Vimeo launched its global television store today at MIPCOM, and announced Starz as a new partner for the service.

Vimeo announced Lionsgate as the first Hollywood studio partner for the service in September, paving the way for the new offering to feature series such as Orange is the New Black, Casual, The Royals, and Mad Men.

The arrangement with Starz will enable Vimeo to add originals such as Ash vs Evil Dead, Black Sails and The Girlfriend Experience to the service, which is offered in more than 150 countries. Vimeo’s digital storefront also features catalog titles such as Weeds, Nurse Jackie, Boss, Blue Mountain State and Manhattan. 

In June, Lionsgate announced a deal to acquire Starz in a cash and stock deal valued at $4.4 billion.

RELATED: Vimeo’s VHX OTT Platform Offers In-App Subscriptions

Vimeo, a unit of IAC, said the storefront was unveiled today at MIPCOM in Cannes, and led by Jim Packer, Lionsgate president of worldwide television & digital distribution, and Sam Toles, Vimeo’s SVP, programming.

“As audiences across the globe continue to shift towards online viewing, Vimeo is taking a leadership role, establishing our On Demand storefront as the world’s first transactional service to offer premium television on a truly global basis” Toles said, in a statement. “We’re truly excited to be partnering with Lionsgate and now Starz to offer their content and today’s launch marks a huge expansion for our offering of premium programming.”

“Vimeo is undoubtedly one of the most cutting-edge online video platforms and Starz is very pleased to join Lionsgate in agreeing to provide content to Vimeo’s storefront.

“With this agreement, Starz will make available for purchase three of its most powerful and compelling STARZ Original series for consumers around the world,” added Jeffrey Hirsch, COO at Starz. 

Vimeo said Lionsgate is the first Hollywood studio to partner with the OTT specialist for the debut of a television store with global reach.

Vimeo said the new service is making high-end premium scripted U.S. content available in more than 150 countries, with Lionsgate on board to license and feature the bulk of its catalog of TV series, including Orange is the New Black, Casual, The Royals, and Mad Men, alongside catalog series and titles that include Weeds, Nurse Jackie, Boss, Blue Mountain State and Manhattan. 

Vimeo’s VHX OTT Platform Offers In-App Subscriptions

They said Lionsgate movie titles will be added to the Vimeo service for rental in the U.S. subsequent to launch.

Vimeo’s service is slated to launch on October 18 at the MIPCOM 2016 Global Market in Cannes, with kickoff ceremonies led by Jim Packer, Lionsgate president of worldwide television & digital distribution; and Sam Toles, Vimeo's head of global content acquisitions and Distribution Sam Toles.

"We're proud to launch Vimeo's first ever transaction-based global television store with Lionsgate's acclaimed television series," Barry Diller, chairman and senior executive of Vimeo parent company IAC, said in a statement. "Their television slate includes nearly 80 series on 40 different networks, and they are a great partner with whom to kick off a service that will bring premium scripted shows from the U.S. to our hundreds of millions of viewers around the world.  They are the first of many top Hollywood studios we expect to attract in the months to come."

"Our collaboration with Barry Diller and Vimeo is the latest example of our commitment to partner with world-class platforms to serve online, next generation consumers," added Lionsgate CEO Jon Feltheimer.  "We're proud to be the exclusive launch partner of platforms such as Vimeo that are transforming the face of entertainment and bringing our content to consumers around the world through an expanding array of touchpoints."

Separately, Vimeo also launched a new membership plan for its core video hosting services,  Vimeo Business, that’s aimed at small- and mid-sized businesses, startups, and agencies.

Vimeo Business runs $599 per year, and includes lead-generation features, such as clickable calls-to-action and email capture forms in the embedded player and performance tracking and analytics.

OTT specialist Vimeo has added Cheddar, a new SVOD service from former BuzzFeed exec Jon Steinberg that’s focused on business, media, and cultural news, to its streaming platform. 

Vimeo said the deal gives Cheddar, a service that costs $6.99 per month and is targeted to millennial audiences, access to a platform with 280 million monthly users. The recently-launched Cheddar service broadcasts from the floor of the New York Stock Exchange trading floor and NASDAQ Marketsite. 

The Vimeo-powered offering is available at Cheddar.tv or Cheddar.com, or any device with the Vimeo app.  Cheddar is also slated to launch its own dedicated iOS, tvOS, and Roku apps within about 90 days.  Vimeo, which announced the acquisition of VHX last week, said those apps will also be powered by Vimeo’s OTT and SVOD technology platform.

 “The OTT industry is expanding to include a flourishing world of interest based streaming channels,” Kerry Trainor, CEO of Vimeo, said in a statement. “Cheddar’s fresh take on financial news delivered directly through the Vimeo global streaming marketplace is a prime example of this. We’re thrilled to have Cheddar onboard with Vimeo."

Founded in 2004 and based in New York City, Vimeo is an operating business of IAC. Cheddar was founded by Steinberg, who was president and COO of BuzzFeed from 2010 to 2014. 

Online video hub Vimeo said it will extend a bridge to the world of subscription-based models by acquiring VHX, a company that makes a white-label over-the-top video platform.

Financial terms of the deal were not announced, but Vimeo said the deal will shore up its ability to build and develop subscription VOD channels for its broad base of content creators, including niche programmers and major media firms, on a global basis.

Through the acquisition, Vimeo said it bringing on VHX’s entire team of 22 full-time employees, including VHX CEO and co-founder Jamie Wilkinson, who will report to Vimeo CEO Kerry  Trainor. VHX’s current crop of  SVOD partner channels include Yoga with Adriene and Black & Sexy TV, as well as a channel from comedian Jack Vale.

VHX’s platform supports several platforms, including Web browsers, iOS and Android mobile devices, tvOS (the new operating system for the Apple TV), and Roku. VHX has also set up a fee schedule for SVOD and buy/rent models as well as a variable scale for the amount of video that is being uploaded.

New York-based Vimeo, meanwhile, says its platform is supported in more than 200 markets and more than 280 million monthly users.

“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television,” Trainor said, in a statement. “Vimeo is home to the world’s leading video creators and the viewers who love them, and we’re excited to add VHX’s team and technology to our streaming marketplace. As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”

New York-based Vimeo is an operating business of IAC.

Vimeo has moved forward with a major update to its Roku app that adds transactional support to the platform, meaning that users can now browse Vimeo’s catalog of 30,000 titles and make purchases directly.

“For the first time ever, you can purchase and rent high-quality films and series directly from creators, right from the Vimeo channel on your TV,” Will True, Vimeo’s senior product manager, TV apps, explained in this blog post.

For sellers, he added, the new feature “means your videos now have the opportunity to reach the millions of people who use Roku for their video-watching needs.”

Vimeo has also added other features to its Roku channel, including the addition of activation codes (users won’t have to enter individual email address and passwords), support for adaptive streaming (via HLS), and support for the new 4K-capable Roku 4.

CHICAGO – A+E Networks president and CEO Nancy Dubuc said the key to success in the linear and non-linear content landscape is providing branded content where and when the viewer wants it. At the closing General Session at INTX: The Internet & Television Expo here Thursday she added that can be a mixture of both short-form and long-form shows.

“We believe in our brands and the service we provide to consumers,” Dubuc said. “We are constantly reiterating our brands, constantly reacting to consumer tastes.”

Dubuc said that surprisingly, there is very little overlap between A+E’s non-linear and linear programming, adding that its online content isn’t necessarily geared toward driving viewers back to the traditional cable channel.

“We’re marketers,” Dubuc said. “We are going to go to the platform where we can create a branded platform for our viewers.”

Dubuc wouldn’t comment on plans to give online pioneer Vice its own A+E channel. She said that A+E is an investor in the content provider, but wouldn’t comment further.

“I hope Shane [Smith, Vice founder] gets his own channel,” she said.

Vimeo CEO Kerry Trainor said his company approaches online video differently, selling individual content to users in long and short-form chunks for varying prices. Vimeo is launching a subscription VOD offering soon but it will be only for individual channels.

“We’re seeing the viewer diet evolve in real time,” Trainor said. “We see people are consuming longer form pieces of content, and with the launch of Vimeo on Demand, feature length films, documentaries, episodics; everything from single minutes to close to a half hour.”

Vimeo Tuesday said it will offer classic Hasbro animated series as part of a new distribution deal between the two parties.

The collaboration gives Vimeo On Demand access to such series from the Hasbro Classic Collection as Jem and the Holograms,The Transformers (Generation One); G.I. Joe, My Little Pony: Friendship Is Magic; Transformers: Rescue Bots; Transformers: Prime; Transformers: Robots In Disguise; G.I. Joe: Renegades; Kaijudo: Rise of the Duel Masters; Littlest Pet Shop; Pound Puppies; The Adventures of Chuck & Friends; and B-Daman Crossfire, said network officials.  

Vimeo users can buy individual episodes for $2.99, rent for 24-hours for $.99, or purchase the entire series for $40, according to the company.