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                            <title><![CDATA[ Latest from Next TV in Viewership-measurement ]]></title>
                <link>https://www.nexttv.com/tag/viewership-measurement</link>
        <description><![CDATA[ All the latest viewership-measurement content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 26 Jul 2016 11:24:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Nielsen Reports Lower Earnings in Q2  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-reports-lower-earnings-q2-406616</link>
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                            <![CDATA[ Nielsen Reports Lower Earnings in Q2 ]]>
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                                                                        <pubDate>Tue, 26 Jul 2016 11:24:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
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                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5p3WwaU42ryoS9hHN86Z9L" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/5p3WwaU42ryoS9hHN86Z9L.jpg" mos="https://cdn.mos.cms.futurecdn.net/5p3WwaU42ryoS9hHN86Z9L.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Nielsen reported lower earnings in the second quarter as foreign currency changes and restructuring charges offset good growth in the revenue generated by measuring video viewing.</p><p>Net income fell 1.7% to $114 million, or 31 cents a share, from $116 million, or 31 cents  a share, a year ago. On a constant currency basis, earnings would have been up 3.6%, the company said. The earnings also included $34 million in restructuring charges related to Nielsen’s Buy segment.</p><p>Revenues rose 2.4% to $1.6 billion, or 4.5% on a constant currency basis.</p><p><a href="http://www.broadcastingcable.com/news/currency/nielsen-reports-lower-earnings-2d-quarter/158331">Read more at B&C.</a></p>
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                                                            <title><![CDATA[ comScore Still Studying Accounting Issues ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-still-studying-accounting-issues-405988</link>
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                            <![CDATA[ comScore Still Studying Accounting Issues ]]>
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                                                                        <pubDate>Tue, 28 Jun 2016 11:43:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
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                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GoYzqdPv3Bdj8VUYKr7JqU" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/GoYzqdPv3Bdj8VUYKr7JqU.jpg" mos="https://cdn.mos.cms.futurecdn.net/GoYzqdPv3Bdj8VUYKr7JqU.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>In an update of the review of the <a href="https://www.nexttv.com/news/comscore-stock-plunges-accounting-issues-403102" data-original-url="https://www.multichannel.com/news/comscore-stock-plunges-accounting-issues-403102">“accounting issues” that arose earlier this year</a>, comScore said its audit committee is still studying the information it has collected and needs more time before it can complete financial reports for last year and the first quarter of this year.</p><p>The issue has affected comScore’s stock and threatens its listing on Nasdaq. Analysts say the review involves the accounting for some non-cash transactions.</p><p> “The Audit Committee continues to work vigorously to complete its review and to report its findings to the Board," comScore said In a filing with the SEC Monday. "To this end, the independent counsel and other advisers to the Audit Committee have completed a substantial amount of their factual inquiries to address the Audit Committee’s review. The Audit Committee and the Board, however, require further time to evaluate the information collected and to reach and evaluate final conclusions."</p><p><a href="http://www.broadcastingcable.com/news/currency/comscore-still-studying-accounting-issues/157643">Read more at B&C. </a></p>
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                                                            <title><![CDATA[ TiVo: NBC Has Most Live-Viewed Prime Among Big 5 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tivo-nbc-has-most-live-viewed-prime-among-big-5-405821</link>
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                            <![CDATA[ TiVo: NBC Has Most Live-Viewed Prime Among Big 5 ]]>
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                                                                        <pubDate>Tue, 21 Jun 2016 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Michael Malone, B&amp;C ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/XtWKGApMYp4sS27hN4K3eB-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="XtWKGApMYp4sS27hN4K3eB" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/XtWKGApMYp4sS27hN4K3eB.jpg" mos="https://cdn.mos.cms.futurecdn.net/XtWKGApMYp4sS27hN4K3eB.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>A full 74% of <a href="http://www.broadcastingcable.com/articles-taging/nbc">NBC</a> viewers watch primetime in real time, according to a new survey from <a href="http://www.broadcastingcable.com/articles-taging/tivo">TiVo</a>, just ahead of the 72% who do so at <a href="http://www.broadcastingcable.com/articles-taging/cbs">CBS</a>. <a href="http://www.broadcastingcable.com/articles-taging/abc">ABC</a> weighed in at 71% and <a href="http://www.broadcastingcable.com/articles-taging/fox">Fox</a> at 68%, while <a href="http://www.broadcastingcable.com/articles-taging/cw-0">The CW</a>, with its young-skewing audience, had just 57% of prime programming watched live.</p><p>In terms of all-day viewing, NBC and CBS tied at 82%.</p><p>Among the top 10 cable networks, <a href="http://www.broadcastingcable.com/articles-taging/espn">ESPN</a> was, not surprisingly, the most live viewed in prime at 93%, ahead of <a href="http://www.broadcastingcable.com/articles-taging/tbs">TBS</a> at 90%, <a href="http://www.broadcastingcable.com/articles-taging/cnn">CNN</a> at 89%, <a href="http://www.broadcastingcable.com/articles-taging/history">History</a> at 88% and <a href="http://www.broadcastingcable.com/articles-taging/food-network">Food Network</a>, <a href="http://www.broadcastingcable.com/articles-taging/fox-news">Fox News</a>, <a href="http://www.broadcastingcable.com/articles-taging/hgtv">HGTV</a> and USA at 87%.</p><p><a href="http://www.broadcastingcable.com/news/currency/early-upfront-prices-double-digit-levels/157355">Related: Early Upfront Prices At Double-Digit Levels</a></p><p>CW had the top three time-shifted shows on broadcast: <em>The Flash</em> at 63.1% time-shifted, <em>Arrow</em> at 58.8% and <em>DC’s Legends of Tomorrow</em> at 57%. Then it was NBC’s <em>The Blacklist</em> and ABC’s <em>Modern Family</em> both at 54.3%.</p><p><a href="http://www.broadcastingcable.com/news/programming/tivo-nbc-has-most-live-viewed-prime-among-big-5/157459#.V2kxznuvfGs.twitter">Read more at B&C.</a></p>
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                                                            <title><![CDATA[ TiVo Research Details Free Ratings Data Offer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tivo-research-details-free-ratings-data-offer-394831</link>
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                            <![CDATA[ TiVo Research Details Free Ratings Data Offer ]]>
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                                                                        <pubDate>Mon, 26 Oct 2015 14:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GRgAcESDyqfwaPWqHtvnWc-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="GRgAcESDyqfwaPWqHtvnWc" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/GRgAcESDyqfwaPWqHtvnWc.jpg" mos="https://cdn.mos.cms.futurecdn.net/GRgAcESDyqfwaPWqHtvnWc.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>After <a href="http://www.tivoresearch.com/">leaking word on the plan earlier this month</a>, TiVo Research shed more light on its plan to give away basic TV ratings data for free to anyone starting in the first quarter of 2016.</p><p>TiVo has <a href="http://freeratings.tv">set up a Web site</a> for those interested in registering for the free data offer.</p><p>TiVo, which is wishing luck to Rentrak and comScore as they look to take on Nielsen as a combined entity, noted that its platform will provide aggregated, national ratings with basic demos from TiVo Research’s reach of more than 2.3 million households. TiVo said its free ratings dashboard will show program-level aggregated ratings coupled with basic age and sex demographics on an anonymous basis. It also plans to provide same day and live + 7 ratings on a weekly basis.</p><p>TiVo said it’s making the free offer as the TV industry remains in a “state of flux” as eyeballs shift to multiple platforms that are all measured differently that traditional TV.</p><p>Multiscreen measurement and new forms of viewership currency was a hot topic at last week’s <em>Multichannel News/Broadcasting & Cable</em>  NYC Television Week event.</p><p>The measurement challenges emanating from the popularity of OTT realm are “significant,” Jane Clarke, CEO and managing director for the Coalition for Innovative Media Measurement (CIMM), said at a panel at last week’s Next TV Summit. “OTT is, in particular, the latest big disruptor to come along, and is obviously of major interest to some members as [both] a disruptor and an opportunity,” she said.</p><p>That echoed comments from Linda Yaccarino, chairman, ad sales and client partnerships at NBCU, who keynoted last Tuesday’s Advanced Advertising Summit, and said there’s a need to create a uniform currency.</p><p>“We’ve got to capture viewing on the screen in the living room, on the screen in your lap, or the screen in your phone,” Yaccarino said. “It’s a situation that must be fixed. It’s an acute situation , and we’re doing everything we can.”</p><p>TiVo’s free offer also comes amid a report that Comcast is looking to <a href="https://www.nexttv.com/news/comcast-looking-license-set-top-data-report-394684" data-original-url="https://www.multichannel.com/news/comcast-looking-license-set-top-data-report-394684">license set-top data</a> to other programmers and measurement companies.</p><p>"We will be giving this basic data away because we don't believe anyone should have to pay for this level of insight," said Frank Foster, SVP and GM of TiVo Research, in a statement. “Ratings are not where the focus needs to be. The focus needs to be on how you connect advertisers with audiences they really want to reach, with data that can ensure that, and metrics that can verify it.”</p><p>Ratings, he added “are not the issue of the day. We want to focus on what matters much more and that's answering the real questions of how you target viewers more efficiently, at a time when all networks are facing ratings declines."</p>
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