In its latest stab at cord-cutters,  Dish Network has soft-launched a new device under the AirTV brand that lets users access and stream over-the-air TV channels in and out of the home.

The new AirTV product, a follow-on to the launch of the AirTV Player and AirTV Adapter early this year, is being offered online for $119.99, plus $8.99 for shipping, according to a live web page about the product. Dish is offering a 30-day money back guarantee and one-year warranty on parts for AirTV. The device is also integrated with Sling TV, Dish’s OTT TV service.  

RELATED: AirTV Firmware Update Stitches Over-the-Air Channels to Guide

A Dish official said the new OTA solution is currently available in limited release and soft-launched it to evaluate consumer interest. The company said it expects to share more detail in early 2018 following the soft-launch, making a formal announcement during next month’s CES 2018 likely.

In a different twist, the new AirTV apparently bakes in Sling Media’s place-shifting technology, as the new device, as ZatzNotFunny’s Dave Zatz points out, appears to be a repurposing of the original Slingbox M1 hardware.

That’s key because the new AirTV will allow users to access and stream local OTAs in and outside the home. Notably, viewing OTA signals outside the home is limited to one stream at a time, the AirTV web site points out.

Additionally, users need only one OTA antenna to stream local channels wirelessly to all TVs and devices that are on the home’s WiFi network.

Out of the chute, AirTV works with Sling TV, and has developed apps for iOS, tvOS, Android (mobile and TV), Roku devices, and Amazon Fire TV devices.

AirTV users will still need to obtain a separate OTA antenna and coaxial cable.

Per the specs, the device is outfitted with 802.11a 2x2 dual-band WiFi, 512 megabytes of memory, and two OTA tuners.

In an apparent move to make its video place shifting platform more attractive to cord-cutters, EchoStar looks to be developing a version of the Slingbox that would capture free over-the-air TV signals and pass them along to users who connect to the device via mobile apps and Web browsers.

The Donohue Report located evidence of a model in the works called the AirTV Slingbox OTA. EchoStar, the set-top and technology corporate sibling of Dish Network, hasn’t announced plans to introduce an OTA-focused product and whether a new model might also be outfitted with a few extra bells and whistles, such as DVR storage.

Update: Sling Media is not commenting on unnannounced products. Also, blogger Dave Zatz came across the AirTV trademark in July. 

However, a device more tightly tailored for cord-cutters could emerge as Sling Media continues to try to expand its user base. This summer, Sling Media took another stab at the consumer mainstream with the launch of the Slingbox M2, a version that sells for $199.99, but does not require buyers to purchase the requisite mobile apps. However, the M2 does expand the Sling Media’s use of advertising in its video place-shifting devices.

Still, Sling Media and EchoStar might be travelling well-travelled ground amid the evolving pay TV landscape. TiVo has the Roamio OTA DVR and is believed to be working on an OTA-tailored of its new Bolt platform that would not include a CableCARD slot (the first Bolt out of the gate supports both OTA and the CableCARD). Channel Master, meanwhile, sells a line of subscription-free “DVR+” products that are designed to work with OTA antennas.

On the MVPD front, Comcast is testing Stream, a $15 per month no-contract service for broadband subs that will feature the major broadcasters and HBO, and be paired with access to a Cloud DVR. Cablevision Systems introduced a batch of cord-cutter packages in April.