B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 28.

MTV's 2022 Video Music Awards is No. 1 for a third week in a row. (The big show aired live on Sunday.)

The chart overall is once again dominated by cable networks, with MTV joined by Hallmark Movies & Mysteries, which gives some love to its original TV movie Unthinkably Good Things in second place (for a second week in a row); HGTV, which promotes Renovation Island and Farmhouse Fixer in third and fourth, respectively; and Food Network, which hypes new Guy Fieri vehicle Guy’s Ultimate Game Night in fifth.

Notably, Unthinkably Good Things scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 442,619,992

Interruption Rate: 2.70%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,359,531

Out-of-network Est. Spend: $308,859

2) Unthinkably Good Things, Hallmark Movies & Mysteries

Impressions: 344,878,645

Interruption Rate: 3.13%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,475,337

Out-of-network Est. Spend: $147,930

3) Renovation Island, HGTV

Impressions: 253,955,697

Interruption Rate: 1.35%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $887,738

Out-of-network Est. Spend: $78,046

4) Farmhouse Fixer, HGTV

Impressions: 236,389,778

Interruption Rate: 1.77%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $676,682

Out-of-network Est. Spend: $359,732

5) Guy's Ultimate Game Night, Food Network

Impressions: 199,284,798

Interruption Rate: 2.10%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $722,438

Out-of-network Est. Spend: $188,413

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 14.

MTV's 2022 Video Music Awards is No. 1.

Last week's chart-topper, Food Network's Alex vs America, drops to second place, while Food Network’s Big Bad Budget Battle also makes a repeat appearance, landing at fifth place (vs. fourth last time).

Rounding out the top five: HGTV, which builds excitement for the seventh season of Good Bones in third place, and Hallmark Channel, which gives some love to the sixth and final season of Chesapeake Shores in fourth.

Notably, Chesapeake Shores scores the week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 277,430,462

Interruption Rate: 2.32%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,353,061

Out-of-network Est. Spend: $0.00

2) Alex vs America, Food Network

Impressions: 179,024,164

Interruption Rate: 2.14%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $664,760

Out-of-network Est. Spend: $124,718

3)  Good Bones, HGTV

Impressions: 153,923,774

Interruption Rate: 1.30%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $364,899

Out-of-network Est. Spend: $178,885

4) Chesapeake Shores, Hallmark Channel

Impressions: 151,973,687

Interruption Rate: 3.27%

Attention Index: 132 (32% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $859,235

Out-of-network Est. Spend: $0.00

5) Big Bad Budget Battle, Food Network

Impressions: 151,011,235

Interruption Rate: 1.79%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $424,202

Out-of-network Est. Spend: $154,228

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

MTV said that Olivia Rodrigo, Lil Nas X, Camila Cabello and Machine Gun Kelly will be among the performers at this year’s Video Music Awards.

The 2021 MTV VMAs will be televised live on Sept. 12 from the Barclays Center in Brooklyn.

Official sponsors include Burger King, Clearblue Pregnancy Tests, Coors Light, Doritos, Extra Gum, Facebook and Toyota Motor North America.

Rodrigo will be making her debut at the VMAs. She is nominated for five awards, including Artist of the Year and Song of the year.

Justin Bieber has the most nominations with seven, followed by Megan Thee Stallion, Billie Eilish, BTS, Doja Cat, Drake, Giveon, Lil Nas X and Rodrigo.

Viewers can vote in 14 categories, including artist of the year and best collaboration at vma.mtv.com. Voting is presented by Burger King.

Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are executive producers for the 2021 VMAs. Barb Bialkowski is co-executive Producer. Alicia Portugal and Jackie Barba serve as executives in charge of production. Wendy Plaut is executive in charge of celebrity talent. Lisa Lauricella is music talent executive.

MTV’s VMA telecast Sunday night generated 40.1 million total social media interactions, according to Nielsen's Social Content Ratings, making it the most social event of the year other than the Super Bowl.

Activity across Facebook, Instagram and Twitter about the annual video music awards show was up 134% from last year, making it the most social awards program of the past two years.

The VMAs’ 40.1 million interactions was 5% shy of the 43.9 million generated by the Super Bowl. It also nearly doubled the Grammys (24.9 million), doubled the Oscars (20.6 million) and dominated the Golden Globes (12.7 million).

Among other big events this year, the NFL Draft drew 30 million interactions and the State of the Union address had 14.1 million.

The VMAs were simulcast across a bunch of ViacomCBS cable networks and The CW.

TV ratings were not available yet.

The 2020 VMAs were shown live from New York, hosted by Keke Palmer. Lady Gaga performed with Ariana Grande and was awarded the first Tricon Award for being a music star, award-winning actor and fashion icon.

The telecast was dedicated to Chadwick Boseman and featured performances by The Weeknd, DaBaby, Miley Cyrus, Maluma, BTS, Doja Cat, CNCO and Black Eyed Peas featuring Nicky Jam and Tyga.

Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are executive producers for the 2020 VMAs. Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba serve as executives in charge of production. Wendy Plaut is executive in charge of celebrity talent. Lisa Lauricella is music talent executive.

Official sponsors of the 2020 MTV Video Music Awards include Burger King, Chime Banking, Coors Light, Extra gum and Pepsi.

MTV’s Aug. 30 Video Music Awards hit a sour note, according to most industry observers, posting a double-digit ratings decline from its 2014 version.

The show, once among cable’s biggest audience draws of the summer, averaged only 5 million viewers in its live run on MTV, down from the 8.2 million viewers the extravaganza generated last year.

That’s a major drop even in an environment where most cable shows and networks are losing audiences.

But the Miley Cyrus-hosted show struck a positive chord with the network’s target millennial audience on social media, where those viewers talk about the content they most want to see.

Performances, speeches and word wars by the likes of Nicki Minaj, Taylor Swift, The Weeknd and Justin Bieber – not to mention Kanye West’s 2020 presidential bid proclamation – helped drive a record 21.3 million tweets around the show, according to Nielsen’s Twitter TV ratings.

Clips from the VMAs drew more than 100 million loops on millennial-dominated online video-sharing service Vine and generated 64 million interactions on Instagram, where young people gravitate to discuss and view things that most interest them.

Unfortunately for MTV, the current content advertising distribution model – including accurate multiplatform audience measurements – have not caught up to the continued migration of viewers accessing and watching content on non-traditional platforms; otherwise, we might be viewing the performance of the Video Music Awards in a different light.

Some observers believe the MTV VMAs are no longer relevant given the show's declining ratings. But it just might be that traditional TV is no longer relevant to the VMAs or its audience.

Beyoncé, Taylor Swift and Ed Sheeran drew the lion’s share of MTV Video Music Awards nominations, the network announced Tuesday.

Beyoncé’s 7/11, Swift’s Bad Blood and Sheeran’s Thinking Out Loud will vie for “Video of The Year,” one of several musical categories featured as part of the annual VMA telecast, which will air Aug. 30 on MTV.

The awards, hosted by Miley Cyrus, will also feature new categories such as “MTV Artist to Watch” presented by Taco Bell, and “Video with a Social Message.”

Voting is currently available at www.vma.mtv.com. The VMA’s will be sponsored by Clean and Clear, Covergirl, Orbit Gum, Pepsi, Samsung Galaxy, State Farm, Taco Bell, Trojan Brand Condoms and truth.

The list of MTV Video Music Awards nominees are as follows:

VIDEO OF THE YEAR

Beyoncé – “7/11”

Ed Sheeran – “Thinking Out Loud”

Taylor Swift ft. Kendrick Lamar – “Bad Blood”

Mark Ronson ft. Bruno Mars – “Uptown Funk”

Kendrick Lamar – “Alright”

BEST MALE VIDEO

Ed Sheeran – “Thinking Out Loud”

Mark Ronson ft. Bruno Mars – “Uptown Funk”

Kendrick Lamar – “Alright”

The Weeknd – “Earned It”

Nick Jonas – “Chains”

BEST FEMALE VIDEO

Beyoncé – “7/11”

Taylor Swift – “Blank Space”

Nicki Minaj – “Anaconda”

Sia – “Elastic Heart”

Ellie Goulding – “Love Me Like You Do”

BEST HIP HOP VIDEO

Fetty Wap – “Trap Queen”

Nicki Minaj – “Anaconda”

Kendrick Lamar – “Alright”

Wiz Khalifa ft. Charlie Puth – “See You Again”

Big Sean ft. E-40 – “IDFWU”

BEST POP VIDEO

Beyoncé – “7/11”

Ed Sheeran – “Thinking Out Loud”

Taylor Swift – “Blank Space”

Mark Ronson ft. Bruno Mars – “Uptown Funk”

Maroon 5 – “Sugar”

BEST ROCK VIDEO

Hozier – “Take Me To Church”

Fall Out Boy – “Uma Thurman”

Florence + the Machine – “Ship To Wreck”

Walk the Moon – “Shut Up and Dance”

Arctic Monkeys – “Why'd You Only Call Me When You're High?”

ARTIST TO WATCH presented by Taco Bell®

Fetty Wap – “Trap Queen”

Vance Joy – “Riptide”

George Ezra – “Budapest”

James Bay – “Hold Back The River”

FKA Twigs – “Pendulum”

BEST COLLABORATION

Taylor Swift ft. Kendrick Lamar – “Bad Blood”

Mark Ronson ft. Bruno Mars – “Uptown Funk”

Wiz Khalifa ft. Charlie Puth – “See You Again”

Ariana Grande & The Weeknd – “Love Me Harder”

Jessie J, Ariana Grande, Nicki Minaj – “Bang Bang"

VIDEO WITH A SOCIAL MESSAGE

Jennifer Hudson – “I Still Love You”

Colbie Caillat – “Try”

Big Sean ft. Kanye West and John Legend – “One Man Can Change the World”

Rihanna – “American Oxygen”

Wale – “The White Shoes”

PROFESSIONAL CATEGORIES

BEST ART DIRECTION

Taylor Swift ft. Kendrick Lamar – “Bad Blood” (Charles Infante)

Snoop Dogg – “So Many Pros” (Jason Fijal)

Jack White – “Would You Fight For My Love” (Jeff Peterson)

The Chemical Brothers – “Go” (Michel Gondry)

Skrillex & Diplo – “Where Are U Now" with Justin Bieber (Brewer)

BEST CHOREOGRAPHY

Beyoncé – “7/11” (Beyoncé, Chris Grant, Additional choreography: Gabriel Valenciano)

OK Go – “I Won’t Let You Down” (OK Go, air:man and Mori Harano)

Chet Faker – “Gold” (Ryan Heffington)

Ed Sheeran – “Don’t” (Nappy Tabs)

Flying Lotus ft. Kendrick Lamar – “Never Catch Me” (Keone and Mari Madrid)

BEST CINEMATOGRAPHY

Flying Lotus ft. Kendrick Lamar – “Never Catch Me” (Larkin Sieple)

Ed Sheeran – “Thinking Out Loud” (Daniel Pearl)

Taylor Swift ft. Kendrick Lamar – “Bad Blood” (Christopher Probst)

FKA Twigs – “Two Weeks” (Justin Brown)

Alt-J – “Left Hand Free” (Mike Simpson)

BEST DIRECTION

Taylor Swift ft. Kendrick Lamar – “Bad Blood” (Joseph Kahn)

Mark Ronson ft. Bruno Mars – “Uptown Funk” (Bruno Mars & Cameron Duddy)

Kendrick Lamar – “Alright” (Colin Tilley & The Little Homies)

Hozier – “Take Me To Church” (Brendan Canty and Conal Thomson of Feel Good Lost)

Childish Gambino – “Sober” (Hiro Murai)

BEST EDITING

Beyoncé – “7/11” (Beyoncé, Ed Burke, Jonathan Wing)

Ed Sheeran – “Don’t” (Jacquelyn London)

Taylor Swift ft. Kendrick Lamar – “Bad Blood” (Chancler Haynes at Cosmo Street)

A$AP Rocky – “L$D” (Dexter Navy)

Skrillex & Diplo – “Where Are U Now" with Justin Bieber (Brewer)

BEST VISUAL EFFECTS

Taylor Swift ft. Kendrick Lamar – “Bad Blood” (Ingenuity Studios)

FKA Twigs – “Two Weeks” (Gloria FX, Tomash Kuzmytskyi, and Max Chyzhevskyy)

Childish Gambino – “Telegraph Ave.” (Gloria FX)

Skrillex & Diplo – “Where Are U Now" with Justin Bieber (Brewer)

Tyler, The Creator – “F****** Young/Death Camp” (Gloria FX)