Oxygen Media said Very Real, a site tailored for millennial women, has driven more than 2.6 million visits since its launch in May, accounting for 37% of all traffic to Oxygen.com.

Oxygen said Very Real traffic has grown 30% on average each week since launch, noting that August set new traffic records.

Additionally, time spent on the Very Real site has grown 47% since launch, and 76% of Very Real traffic is coming in from Facebook. Monthly referrals from social networks are up 112% since Very Real’s launch, Oxygen said.