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                            <title><![CDATA[ Latest from Next TV in Verizon-ads ]]></title>
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        <description><![CDATA[ All the latest verizon-ads content from the Next TV team ]]></description>
                                    <lastBuildDate>Mon, 20 Oct 2014 13:30:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ On Upstream, 'Half Fast' ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/upstream-half-fast-384886</link>
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                            <![CDATA[ On Upstream, 'Half Fast' ]]>
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                                                                        <pubDate>Mon, 20 Oct 2014 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Ty Burrell]]></category>
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                                                    <category><![CDATA[upload]]></category>
                                                    <category><![CDATA[half-fast Internet]]></category>
                                                    <category><![CDATA[Verizon ads]]></category>
                                                    <category><![CDATA[Speed]]></category>
                                                    <category><![CDATA[symmetrical network traffic]]></category>
                                                                                                                    <dc:creator><![CDATA[ Leslie Ellis ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>If you live in a Verizon FiOS market, you’ve likely seen the video ads denouncing upstream speeds other than theirs. If not, here’s the gist of it: Families, at home, surfing the Web but running into slowdowns when posting music and video. The tagline? “Stop living with half-fast Internet,” voiced by <em>Modern Family’s</em> famously funny Ty Burrell, a Verizon spokesman.</p><p>On the one hand, “half-fast” is a brilliant and funny play on words, not unlike Kmart’s “shipped its pants” campaign, or the lesser known but still funny pairing of “sofa” with “king,” to emphasize how very … anything … something is. (“That is sofa king good.”)</p><p>As someone who perennially frets about the state of the upstream/home-to-head-end signal direction, on the other hand, it’s another reminder about the growing plausibility of symmetrical network traffic — meaning an environment where as much stuff flows out of a home as flows into it.</p><p>For the longest time, now included, we’ve not really had a need for symmetry. Think about it. When you click to retrieve a Web page or to initiate a video stream, that click is tiny compared to what comes back. In general, and at any given time, we’re using way more downstream capacity.</p><p>For me, the first vestige of the potential for upstream capacity calamities came last spring, when my colleague Sara set up a chicken incubator at her farm. She used a paper clip to kickstand an old iPhone, which live-streamed the incubation action.</p><p>It was a forehead-smack moment: Video is big. Webcams stream it. Uh-oh, upstream path. Cameras that stream become part of the machine-to-machine scene, consuming bandwidth in ways not before seen.</p><p>Then, this year, the GoPro camera craze intensified. It won’t take too many of them, strapped to the dog’s head, or the kid’s bike, to gum up the upstream path.</p><p>The bandwidth-keepers in my circles assure me (repeatedly) that from a normal traffic- loading perspective, we’re nowhere near the need to build for network symmetry — or as much data moving away from you as toward you.</p><p>That said, there’s no shortage of gadgetry in our lives that can capture and stream video, especially those that can be triggered to run remotely — you’re at work, but someone rings the doorbell at home. Who is it? See for yourself, via a live video stream.</p><p>One thing is certain: We can expect more video running upstream, coincident with the webcams and GoPros we use. That alone will contribute to a tilt toward symmetry.</p><p>As a result, the widening of the upstream path will likely go from “not in my lifetime” — the decades-old answer among technologists — to lots more trial expansions next year.</p><p><em>Stumped by gibberish? Visit Leslie Ellis at <a href="http://www.translation-please.com">translation-please.com</a> or <a href="https://www.nexttv.com/blog" data-original-url="https://www.multichannel.com/blog">multichannel.com/blog</a>.</em></p>
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