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                            <title><![CDATA[ Latest from Next TV in Vab ]]></title>
                <link>https://www.nexttv.com/tag/vab</link>
        <description><![CDATA[ All the latest vab content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 15 Nov 2023 10:30:00 +0000</lastBuildDate>
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                                <item>
                                                            <title><![CDATA[ FreeWheel Council, VAB Produce Checklist for Buying Premium Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-council-vab-produce-checklist-for-buying-premium-video</link>
                                                                            <description>
                            <![CDATA[ New definition of premium video proposed ]]>
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                                                                        <pubDate>Wed, 15 Nov 2023 10:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9LdZuRBEVcHu4xY3UYKKjQ-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mark McKee]]></media:description>                                                            <media:text><![CDATA[Mark McKee FreeWheel]]></media:text>
                                <media:title type="plain"><![CDATA[Mark McKee FreeWheel]]></media:title>
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                                                            <title><![CDATA[ Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-calls-vab-complaints-about-measuring-amazons-thursday-night-football-misleading-and-inaccurate</link>
                                                                            <description>
                            <![CDATA[ Company plans to use first-party data to improve measurement of streaming ]]>
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                                                                        <pubDate>Wed, 30 Aug 2023 16:36:13 +0000</pubDate>                                                                                                                                <updated>Wed, 30 Aug 2023 17:25:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RPDRzQiRmFdwCiNLjC2Vgg-1280-80.jpeg">
                                                            <media:credit><![CDATA[Nick Cammett/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The &#039;Thursday Night Football&#039; pregame show on Prime Video.]]></media:description>                                                            <media:text><![CDATA[&#039;Thursday Night Football&#039; pregame on Prime Video]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;Thursday Night Football&#039; pregame on Prime Video]]></media:title>
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                                                            <title><![CDATA[ VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-takes-on-youtube-in-battle-over-whether-video-quality-matters-in-measurement</link>
                                                                            <description>
                            <![CDATA[ Is an impression an impression, or should only premium video count? ]]>
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                                                                        <pubDate>Thu, 09 Mar 2023 05:41:20 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Mar 2023 04:24:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[VAB CEO Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham VAB]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham VAB]]></media:title>
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                                                            <title><![CDATA[ In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/in-new-setback-nielsen-says-its-big-data-isnt-ready-for-transacting</link>
                                                                            <description>
                            <![CDATA[ Audit meeting at Media Rating Council postponed ]]>
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                                                                        <pubDate>Thu, 25 Aug 2022 18:25:56 +0000</pubDate>                                                                                                                                <updated>Mon, 29 Aug 2022 14:23:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QrxbU3UpaXSoYb2SwPDNRJ-1280-80.jpg">
                                                            <media:credit><![CDATA[iStockphoto.com]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nielsen&#039;s &quot;big data&quot; is information culled from viewers&#039; smart TVs and set-top boxes. ]]></media:description>                                                            <media:text><![CDATA[People watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[People watching TV]]></media:title>
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                                                            <title><![CDATA[ Networks Increased Use of New Measurement Companies in Upfront ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/networks-increased-use-of-new-measurement-companies-in-upfront</link>
                                                                            <description>
                            <![CDATA[ VAB finds 185 advertisers looked to used or tested new metrics ]]>
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                                                                        <pubDate>Mon, 08 Aug 2022 14:00:06 +0000</pubDate>                                                                                                                                <updated>Mon, 08 Aug 2022 14:17:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jFtkXBQTxbyUgXLUveoStW-1280-80.jpg">
                                                            <media:credit><![CDATA[Video Advertising Bureau]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ VAB Names Benjamin Vandegrift as VP of Measurement Solutions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-names-benjamin-vandegrift-as-vp-of-measurement-solutions</link>
                                                                            <description>
                            <![CDATA[ Trade group has been critical of Nielsen ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 20 Apr 2022 15:03:01 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Apr 2022 15:25:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/iHoyHiQbEMPCZoZF3KcgqC-1280-80.png">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Benjamin Vandegrift]]></media:description>                                                            <media:text><![CDATA[Benjamin Vandegrift VAB]]></media:text>
                                <media:title type="plain"><![CDATA[Benjamin Vandegrift VAB]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Networks Ask Nielsen to Halt Release of 'Big Data' Numbers Until After Upfronts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/networks-ask-nielsen-to-halt-release-of-big-data-numbers-until-after-upfronts</link>
                                                                            <description>
                            <![CDATA[ VAB finds 'discrepancies' and calls the new product 'unusable' ]]>
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                                                                        <pubDate>Tue, 08 Mar 2022 22:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 09 Mar 2022 17:07:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham VAB]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham VAB]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Nielsen Out-of-Home Error Was a Big Deal: VAB ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-out-of-home-error-was-a-big-deal-vab-says</link>
                                                                            <description>
                            <![CDATA[ 30 billion impressions were uncounted leaving $350 million in unsold ads ]]>
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                                                                        <pubDate>Wed, 26 Jan 2022 16:09:59 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Jan 2022 21:57:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DrjUDGAxcZ6msg983nb9PY-1280-80.jpeg">
                                                            <media:credit><![CDATA[Peathegee Inc/Blend Images LLC/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Undercounting out-of-home viewing could have cost the TV industry billions, the VAB says. ]]></media:description>                                                            <media:text><![CDATA[out-of-home TV viewing]]></media:text>
                                <media:title type="plain"><![CDATA[out-of-home TV viewing]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ VAB and 4As Join Advertisers’ Cross-Media Measurement Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-and-4as-join-advertisers-cross-media-measurement-push</link>
                                                                            <description>
                            <![CDATA[ Trade groups unite as Nielsen faces challenges ]]>
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                                                                        <pubDate>Thu, 23 Dec 2021 14:17:00 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Dec 2021 15:06:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84oJw9Fj6LFVmvpy7FUC3C-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Association of National Advertisers]]></media:description>                                                            <media:text><![CDATA[Association of National Advertisers]]></media:text>
                                <media:title type="plain"><![CDATA[Association of National Advertisers]]></media:title>
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                                                            <title><![CDATA[ In New Error, Nielsen Admits It Left Out Some Out-of-Home Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/in-new-error-nielsen-admits-it-left-out-some-out-of-home-viewing</link>
                                                                            <description>
                            <![CDATA[ Ratings didn’t include data from Portable People Meters ]]>
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                                                                        <pubDate>Wed, 22 Dec 2021 19:03:03 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Dec 2021 22:23:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DrjUDGAxcZ6msg983nb9PY-1280-80.jpeg">
                                                            <media:credit><![CDATA[Peathegee Inc/Blend Images LLC/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Nielsen said its Portable People Meters failed to count out-of-home TV viewing going back to last September. ]]></media:description>                                                            <media:text><![CDATA[out-of-home TV viewing]]></media:text>
                                <media:title type="plain"><![CDATA[out-of-home TV viewing]]></media:title>
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                                                            <title><![CDATA[ VAB Launches Measurement Task Force; NBCU Signs On ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-launches-measurement-task-force-nbcu-signs-on</link>
                                                                            <description>
                            <![CDATA[ The VAB, the trade group representing the networks and distributors, said it formed a Measurement Innovation Task Force to speed up innovation in media measurement and ad buying currencies. ]]>
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                                                                        <pubDate>Thu, 09 Sep 2021 14:36:48 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Sep 2021 15:47:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JjsCR6Q62pZRxrJCuU3Yo7-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[VAB president and CEO Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham VAB]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham VAB]]></media:title>
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                                                            <title><![CDATA[ Nielsen Asks MRC To Put National Ratings Accreditation on Hiatus ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-asks-mrc-to-put-national-ratings-accreditation-on-hiatus</link>
                                                                            <description>
                            <![CDATA[ NIelsen, under fire for undercounting TV viewing during the pandemic, has asked that the accreditation process for the national TV rating service used to buy and sell billions of dollars worth of advertising be put on hiatus. ]]>
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                                                                        <pubDate>Thu, 12 Aug 2021 15:13:25 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Aug 2021 23:37:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/kHuNiB3RwBjwASDHCPoDgR-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen VAB MRC]]></media:description>                                                            <media:text><![CDATA[Nielsen VAB MRC]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen VAB MRC]]></media:title>
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                                                            <title><![CDATA[ VAB Tells Members Nielsen Isn’t The Only Viewer Data Source ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-tells-members-nielsen-isnt-the-only-viewer-data-source</link>
                                                                            <description>
                            <![CDATA[ Report highlights iSpot audience information ]]>
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                                                                        <pubDate>Fri, 23 Jul 2021 13:40:56 +0000</pubDate>                                                                                                                                <updated>Sat, 24 Jul 2021 00:21:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/eJSosQwkuqAGFFFxMD8C4G-1280-80.jpg">
                                                            <media:credit><![CDATA[Raysonho @ Open Grid Scheduler / Scalable Grid Engine - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=88467132]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen building in Canada]]></media:description>                                                            <media:text><![CDATA[Nielsen building in Canada]]></media:text>
                                <media:title type="plain"><![CDATA[Nielsen building in Canada]]></media:title>
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                                                            <title><![CDATA[ VAB Asks MRC To Suspend Nielsen Ratings Accreditation ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-asks-mrc-to-suspend-nielsen-ratings-accreditation</link>
                                                                            <description>
                            <![CDATA[ Networks and distributors say measurement company violates ‘minimum standards’ ]]>
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                                                                        <pubDate>Wed, 21 Jul 2021 13:56:05 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Jul 2021 20:55:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i94oJc5Dentv9EP6eHZZYE-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Nielsen]]></media:description>                                                            <media:text><![CDATA[Nielsen]]></media:text>
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                                                            <title><![CDATA[ How Nielsen Undercount Revelations Will Affect The Upfront ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/how-nielsen-undercount-revelations-will-affect-the-upfront</link>
                                                                            <description>
                            <![CDATA[ Data will be used 'collaboratively,' VAB’s Sean Cunningham said ]]>
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                                                                        <pubDate>Tue, 11 May 2021 12:53:08 +0000</pubDate>                                                                                                                                <updated>Tue, 11 May 2021 18:03:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jFtkXBQTxbyUgXLUveoStW-1280-80.jpg">
                                                            <media:credit><![CDATA[Video Advertising Bureau]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham]]></media:title>
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                                                            <title><![CDATA[ Nielsen Undercounted Viewing, According to Media Rating Council ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-undercounted-viewing-according-to-media-rating-council</link>
                                                                            <description>
                            <![CDATA[ Changes in panel maintenance led to 2% to 6% lower use of TV by 18-49 year olds ]]>
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                                                                        <pubDate>Mon, 10 May 2021 20:56:26 +0000</pubDate>                                                                                                                                <updated>Tue, 11 May 2021 14:02:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ Contradicting Nielsen, Comscore Says TV Use Didn’t Fall in Pandemic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/contradicting-nielsen-comscore-says-tv-use-didnt-fall-in-pandemic</link>
                                                                            <description>
                            <![CDATA[ More pressure due on Nielsen from VAB ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 10 May 2021 15:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 11 May 2021 13:32:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/M5nFqC3mtVmeLWgrijXuzN-1280-80.png">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Chart from Comscore shows relatively steady total household ratings during the pandemic]]></media:description>                                                            <media:text><![CDATA[Comscore Nielsen COVID]]></media:text>
                                <media:title type="plain"><![CDATA[Comscore Nielsen COVID]]></media:title>
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                                                            <title><![CDATA[ VAB Sees Increase in Reported Viewing as Nielsen ‘Fixes’ Sample ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-sees-increase-in-reported-viewing-as-nielsen-fixes-sample</link>
                                                                            <description>
                            <![CDATA[ Networks and distributors represented by the VAB, after complaining that Nielsen under-reported TV usage during the pandemic, said that reported TV usage has turned up noticeably since Nielsen resumed at-home servicing of its sample homes. ]]>
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                                                                        <pubDate>Thu, 06 May 2021 16:10:53 +0000</pubDate>                                                                                                                                <updated>Thu, 06 May 2021 22:07:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/RetL5sgnEtmyZ43N2Y7LJ4-1280-80.png">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[VAB says this chart shows Total TV Usage moving up after Nielsen resumed in-home visits to sample homes in March]]></media:description>                                                            <media:text><![CDATA[VAB Nielsen Ratings COVID]]></media:text>
                                <media:title type="plain"><![CDATA[VAB Nielsen Ratings COVID]]></media:title>
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                                                            <title><![CDATA[ Nielsen Tells Networks it Doesn’t Need Another Audit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-tells-networks-it-doesnt-need-another-audit</link>
                                                                            <description>
                            <![CDATA[ VAB calls response ‘a massive disservice’ ]]>
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                                                                        <pubDate>Fri, 16 Apr 2021 22:21:28 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Apr 2021 11:11:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i94oJc5Dentv9EP6eHZZYE-1280-80.jpg">
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                                                            <title><![CDATA[ Networks Demand Nielsen Audit COVID-Related Viewing Shortfall ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/networks-demand-nielsen-audit-covid-related-viewing-shortfall</link>
                                                                            <description>
                            <![CDATA[ VAB expresses ‘profound dissatisfaction’ with Nielsen results and process ]]>
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                                                                        <pubDate>Thu, 15 Apr 2021 18:15:47 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Apr 2021 19:15:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jFtkXBQTxbyUgXLUveoStW-1280-80.jpg">
                                                            <media:credit><![CDATA[Video Advertising Bureau]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham]]></media:title>
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                                                            <title><![CDATA[ Nielsen, Under Fire, Says COVID Viewing Numbers Are Accurate ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-under-fire-says-covid-viewing-numbers-are-accurate</link>
                                                                            <description>
                            <![CDATA[ Declines caused by consumer behavior, less original content ]]>
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                                                                        <pubDate>Fri, 09 Apr 2021 17:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Apr 2021 19:08:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
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                                                            <title><![CDATA[ Networks, Distributors Blast Nielsen For COVID Response That Caused Plunge In TV Usage Numbers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/networks-distributors-blast-nielsen-for-covid-response-that-caused-plunge-in-tv-usage-numbers</link>
                                                                            <description>
                            <![CDATA[ UPDATED WITH NIELSEN RESPONSE: VAB cites 'systematic under-counting' as Nielsen lost 20% of its panelists ]]>
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                                                                        <pubDate>Thu, 08 Apr 2021 23:42:37 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Apr 2021 19:10:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jFtkXBQTxbyUgXLUveoStW-1280-80.jpg">
                                                            <media:credit><![CDATA[Video Advertising Bureau]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Cunningham]]></media:description>                                                            <media:text><![CDATA[Sean Cunningham]]></media:text>
                                <media:title type="plain"><![CDATA[Sean Cunningham]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Hungry and Aggressive: How Young Brands Are Transforming TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/hungry-and-aggressive-how-young-brands-are-transforming-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ In recent years, savvy advertisers—particularly those working with innovative young direct-to-consumer (DTC) brands—have accelerated their paths to TV advertising, upending historical patterns in which brands slowly built presences in other channels for years before launching their first TV efforts. ]]>
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                                                                        <pubDate>Wed, 02 Dec 2020 15:33:10 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Dec 2020 18:30:33 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danielle DeLauro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Danielle DeLauro, executive VP]]></media:description>                                                            <media:text><![CDATA[Danielle DeLauro, executive VP]]></media:text>
                                <media:title type="plain"><![CDATA[Danielle DeLauro, executive VP]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ TV Gives Brands Quick Boost But Consistency Key: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-gives-brands-quick-boost-but-consistency-key-study</link>
                                                                            <description>
                            <![CDATA[ TV advertising gives brands a quick boost, but a sustained presence on air provides the biggest lift, according to a new study from Comcast’s Effectv and VAB, the trade group representing TV networks and distributors. ]]>
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                                                                        <pubDate>Tue, 17 Nov 2020 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv]]></media:title>
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                                                            <title><![CDATA[ Diversity in TV Ads is Good Business: VAB ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/diversity-in-tv-ads-is-good-business-vab</link>
                                                                            <description>
                            <![CDATA[ Study finds inclusive campaigns can boost brand metrics, sales ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 18 Aug 2020 11:30:00 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2020 12:37:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3dQihaNri74NfbH27dBCqV-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Target&#039;s ads featuring the founder of Honey Pot drove sales.]]></media:description>                                                            <media:text><![CDATA[Target&#039;s ads featuring the founder of Honey Pot drove sales.]]></media:text>
                                <media:title type="plain"><![CDATA[Target&#039;s ads featuring the founder of Honey Pot drove sales.]]></media:title>
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                                                            <title><![CDATA[ Nielsen Reverses Course on Out-of-Home Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-reverses-course-on-out-of-home-viewing</link>
                                                                            <description>
                            <![CDATA[ Nielsen Reverses Course on Out-of-Home Viewing ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 13 Jul 2020 13:38:48 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3DYh552uVosu3BNZtabHsh-1280-80.jpg">
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                                                            <title><![CDATA[ Nielsen Reverses Course on Out-of-Home Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-reverses-course-on-out-of-home-viewing</link>
                                                                            <description>
                            <![CDATA[ Under pressure from clients who felt blindsided, Nielsen will include out-of-home viewing in its national ratings, starting in September as originally planned. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 10 Jul 2020 22:34:12 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jul 2020 16:01:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZtKFnPB4mBChkr4dhxKoeJ-1280-80.jpg">
                                                            <media:credit><![CDATA[Nielsen]]></media:credit>
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                                                            <title><![CDATA[ VAB Calls on Nielsen to Reverse OOH Delay ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-calls-on-nielsen-to-reverse-ooh-delay</link>
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                            <![CDATA[ VAB, the trade group representing the biggest TV ad sales organizations, is calling on Nielsen to reverse its plan to delay the integration of out-of-home viewing into its national ratings. ]]>
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                                                                        <pubDate>Fri, 10 Jul 2020 05:00:39 +0000</pubDate>                                                                                                                                <updated>Fri, 10 Jul 2020 11:13:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HBaxEE8RgGQknd2RR6PLHD-1280-80.jpg">
                                                            <media:credit><![CDATA[ Jon Feingersh Photography Inc via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ VAB Veteran Cynthia Perkins-Roberts Dies ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-veteran-cynthia-perkins-roberts-dies</link>
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                            <![CDATA[ VAB Veteran Cynthia Perkins-Roberts Dies ]]>
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                                                                        <pubDate>Fri, 18 Jan 2019 16:06:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SXvNupQqMJ4H93DbyKkZWm-1280-80.png">
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                                                            <title><![CDATA[ Study: Ad Buyers Perceive Their Media Habits Same as Average Consumers’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-ad-buyers-perceive-their-media-habits-same-average-consumers-412431</link>
                                                                            <description>
                            <![CDATA[ Study: Ad Buyers Perceive Their Media Habits Same as Average Consumers’ ]]>
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                                                                        <pubDate>Tue, 25 Apr 2017 15:38:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/74U6tKvGGtQAGkM9SVXjYD-1280-80.jpg">
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                                                            <title><![CDATA[ VAB Report: Undecided Voters Most Infuenced by TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-report-undecided-voters-most-infuenced-tv-408412</link>
                                                                            <description>
                            <![CDATA[ VAB Report: Undecided Voters Most Infuenced by TV ]]>
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                                                                        <pubDate>Thu, 13 Oct 2016 20:38:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yN3DzCbtnAGnvb4kTVCGmB-1280-80.jpg">
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                                                            <title><![CDATA[ VAB Offers Way to Compare TV vs. Digital ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vab-offers-way-compare-tv-vs-digital-404453</link>
                                                                            <description>
                            <![CDATA[ VAB Offers Way to Compare TV vs. Digital ]]>
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                                                                        <pubDate>Tue, 26 Apr 2016 15:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hRQxj7j8C2anZzmYyvLqf4-1280-80.jpg">
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                                                            <title><![CDATA[ Cable, Broadcast Team to Create Video Ad Group ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cable-broadcast-team-create-video-ad-group-390703</link>
                                                                            <description>
                            <![CDATA[ Cable, Broadcast Team to Create Video Ad Group ]]>
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                                                                        <pubDate>Mon, 18 May 2015 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kNvz3doFBfkdBEjNjYKZYC-1280-80.jpg">
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