Florida real estate developers Ken and Linda McGurn have donated $2 million to the University of Florida (they are both alumni) to launch a Fellowship Program for Media Integrity and the Fight Against Disinformation.

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The money will go to fellowships at the university's College of Journalism and Communications, Levin College of Law and the Consortium on Trust in Media and Technology.

One of the legacies of President Donald Trump was his undermining of the credibility of the mainstream media, branding stories critical of him as fake news, as well as his support of debunked conspiracy theories as news and/or information.

The scholarships will go to lawyers and scholars as well as journalists in an effort to combat the "perilous trend" of lack of trust in news and information. “The spread of false information and increasing distrust of credible news organizations is a scourge that is polarizing our nation and endangering our ability to survive as a democracy,” said Linda McGurn in a statement.

Also Read: Trump Has Crossed Dangerous Line Says Journalist Group

The goals of the program are to "[d]evelop ways to educate the public about disinformation and the technology that contributes to its spread; regulate disinformation within the confines of the First Amendment; and support reporting and decision-making rooted in evidence and facts."

That effort will include courses, workshops, white papers and policy proposals.

Internet service providers such as Comcast, AT&T and Verizon are setting the stage for a battle among streaming content providers such as Netflix and Amazon that will impact the ISPs' own future revenue and could generate more regulatory scrutiny, according to an economic analysis from University of Florida academics. 

Their new study "Should Online Content Providers be Allowed to Subsidize Content?"  finds that controls -- such as the throttling that Netflix acknowledged last week -- could create "a digital marketplace with fewer consumer options," which in turn could trigger future regulatory review.

For their analysis, the Florida researchers developed a game theory model where major content providers may be forced into a bidding war, which the scholars concluded could lead to a monopolistic digital content landscape and test the limits of net-neutrality laws. They cited the newly implemented “zero-rating” data subsidization plans, where consumers can stream digital content from selected content providers for free. Content providers pay for consumers’ data usage fees in hopes of attracting new customers.

The ISPs' profit is always maximized when content providers are subsidizing data usage fees, according to the researchers' modeling.

“In effect, the content providers are in a classic ‘Prisoner’s Dilemma,'” according to one of the study's authors, Subhajyoti Bandyopadhyay, an associate professor at the University of Florida's Warrington College of Business. Competing content providers can afford to pay, but would prefer not to pay.

"But [they] know that if they don’t pay," another content supplier will pay "and drive them out of the market. So the ISP, which knows all this before the game starts, decides on a pricing strategy that forces both of them to pay,” said Bandyopadhyay.

The report also cites the consumer and regulatory dilemmas triggered by the situation in which some content appears to be free and other content is not. Bandyopadhyay noted that the Federal Communications Commission is monitoring content subsidy practices to see if they violate net-neutrality laws, which mandate that every packet of information that traverses the internet be treated equally.

“Here, they are technically being treated equally — no packet is prioritized over any other,” he explained.

But according to the economic model that Bandyopadhyay and his two colleagues created, a powerful content provider under certain market conditions could drive out other content suppliers, leaving fewer options for consumers. With one dominant content provider controlling the market, it would be virtually impossible for new entrants to gain a foothold, Bandyopadhyay said.

 “With digital content, it’s a self-perpetuating cycle, where the stronger content provider becomes even stronger over time,” he added. “So, in the long term, from a content diversity point of view, such arrangements make less sense."

He cited the value of  encouraging innovative streaming ventures, but added, "You don’t want them to use their market power to preclude future competition."

Bandyopadhyay said he hopes the FCC will consider the new research during its continuing review of net-neutrality policy. His previous research was cited in the early Open Internet reviews.

“The difficulty in such situations is, who knows what may happen in the future?" Bandyopadhyay said. "Content might be disseminated in a very different way, and there might be different kinds of ISP competition in the future. So you cannot regulate future innovation based on what exists currently."