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                            <title><![CDATA[ Latest from Next TV in Uconn ]]></title>
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        <description><![CDATA[ All the latest uconn content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 09 Apr 2014 19:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ March Madness: 2014 Tourney Second-Biggest Audience Since 2005 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/march-madness-2014-tourney-second-best-2005-373763</link>
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                            <![CDATA[ March Madness: 2014 Tourney Second-Biggest Audience Since 2005 ]]>
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                                                                        <pubDate>Wed, 09 Apr 2014 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BHutT3jTqvvESf3tnqD6hQ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/BHutT3jTqvvESf3tnqD6hQ.jpg" mos="https://cdn.mos.cms.futurecdn.net/BHutT3jTqvvESf3tnqD6hQ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Led by Shabazz Napier (pictured), UConn put the finishing touches on the 2014 version of March Madness with a 60-54 over Kentucky in the title game, with CBS and Turner Sports netting the second best average viewership for the tourney since 2005.</p><p>CBS, TBS, TNT and truTV combined to average a 6.5 U.S. household rating and 10.5 million viewers per window, according to Nielsen data. That was down 3% from the 6.7 rating from the 2013 NCAA Division I Men’s Basketball Championship on the four networks, and off 2% from the 10.7 million watchers a year ago. Nevertheless, the 2014 deliveries were the tourney’s best since the 2004 competition.</p><p>The UConn-UK title tilt averaged a 12.4 rating and 21.2 million viewers, according to Nielsen fast national data, down 11% and 9%, respectively, from the 14.0 and 23.4 million watchers for Louisville’s tight win over Michigan. Despite the downturn, CBS’s April 7 telecast of the Huskies-Wildcats contest was the third largest National Championship Game audience of the past decade, behind the 23.9 million watchers for North Carolina over Illinois in 2005 and last year’s Cardinals-Wolverines matchup.</p><p>The 2014 tourney saw Turner step to the line for the first time with regional finals and Final Four coverage, scheduling that resulted in the four <a href="https://www.nexttv.com/news/march-madness-tbs-dunks-cables-largest-hoops-audiences-elite-eight-telecasts-373524" data-original-url="https://www.multichannel.com/news/march-madness-tbs-dunks-cables-largest-hoops-audiences-elite-eight-telecasts-373524">most-watched college basketball telecasts in cable history</a>.</p><p>TBS scored a 5.8 national rating and 9.9 million viewers for Wisconsin’s one-point win over Arizona in the West regional final on March 29, which quickly trumped the 4.3 rating and 7.2 million viewers for Florida’s win over Dayton in the Elite Eight matchup earlier that day.</p><p><a href="https://www.nexttv.com/news/march-madness-final-four-sets-cable-hoops-viewing-marks-373678" data-original-url="https://www.multichannel.com/news/march-madness-final-four-sets-cable-hoops-viewing-marks-373678">Those Nielsen marks were supplanted with Final Four action on April 5</a>: UConn-Florida netted a 6.9 rating (8.2 cable mark) and 11.7 million watchers and then a 9.2 (11.0 cable) and 16.3 million watchers for Kentucky’s last-second win over Wisconsin.</p><p>Those deliveries were down from the 2013 Final Four, which aired on CBS. The 2013 early game between Wichita State and eventual champion Louisville drew 14.5 million viewers, 4% more than the corresponding 2012 contest. The second contest between Syracuse and Michigan grew 3% from 2012 with 17.1 million viewers.</p><p>This year's Final Four averaged 14 million viewers, an 11% decline from the 2013 matchups.</p><p>The 2014 Final Four game audiences reflected the combination of TBS’s main feed, as well as “Teamcasts” on TNT and truTV. Ads were sold across the telecasts, each of which had its own production and announce teams.</p><p>The Nielsen scorecard shows that the Wildcasts-Badgers contest drew 10.4 million viewers on TBS, 4.3 million for the UK teamcast on TNT and 1.56 million for the Wisconsin view on truTV.</p><p>For the opener, the count was 7.09 million on TBS, 3.7 million on TNT for Gators fans and 851,000 for Huskies’ supporters on truTV.</p><p>The 2015 version of March Madness – the fifth of CBS-Turner’s 14-year, $10.8 billion rights deal to the tourney – will see a repeat of this year’s lineup, relative to Turner presenting the Final Four and CBS airing the National Championship Game. Turner officials said decisions had not yet been made about whether the Teamcasts would return next year.</p>
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                                                            <title><![CDATA[ Pursuit of Nielsen Perfection ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/pursuit-nielsen-perfection-373718</link>
                                                                            <description>
                            <![CDATA[ Pursuit of Nielsen Perfection ]]>
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                                                                        <pubDate>Tue, 08 Apr 2014 01:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Muffet McGraw]]></category>
                                                    <category><![CDATA[UConn]]></category>
                                                    <category><![CDATA[ND]]></category>
                                                    <category><![CDATA[Geno Auriemma]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>A lot of numbers will be in play in Nashville's Bridgestone Arena on Tuesday night, when Notre Dame takes on UConn to wear the women’s basketball’s crown.</p><p>For Muffet McGraw’s Irish, it's two and 38 : She is seeking the program’s second national title that would end with its 38 straight win.</p><p>Geno Auriemma’s Huskies prefer nine and 40: a record-setting ninth championship that would push UConn and its coach past Tennessee and his former nemesis Pat Summit. A win would cap a fifth undefeated campaign, and match Baylor’s 40-0 mark in 2012, the last victory at the expense of the Irish.</p><p>And from the perspective of this piece, it’s 3.5 – the top rating ever for a NCAA women's basketball title tilt with UConn’s win over Tennessee in 2004 – and 5.7 million – the record audience for the Diana Taurasi/Sue Bird/Swin Cash Huskies’ triumph over the Oklahoma Sooners and the telegenic Stacey Dales in 2002.</p><p>Yes, the stakes couldn’t be higher as ESPN and Watch ESPN bring the pursuit for perfection, tipping at 8:30 p.m. (ET), to a close. For the first time, two undefeated college basketball teams – women’s or men’s – will square off with the NCAA championship on the line. New Nielsen marks could be the byproduct of this dream March Madness matchup. Interest should be heightened by the possibility of a bookend double title-- both the UConn men and women cut down the nets in 2004, and with Shabazz Napier leading the way past Kentucky on Monday night, the Lady Huskies can make Storrs the undisputed capital of the college basketball capital world for the second time in a decade.</p><p>No longer Big East rivals – ND is in the ACC, UConn in Mike Aresco’s American Atlhletic Conference – the teams have quite the history. The Irish have owned the rivalry in recent years, winning seven of the last nine encounters, but the Huskies crushed ND in last year’s Final Four behind Breanna Stewart’s coming out party. A win for ND would mean they cuffed Connecticut for the third time in the last four Final Fours. Meanwhile, <a href="http://espn.go.com/womens-college-basketball/tournament/2014/story/_/id/10745445/muffet-mcgraw-notre-dame-fighting-irish-says-there-no-civility-connecticut-huskies">the Muffet-Geno mutual disdain has ascended to animus</a>, approaching the warm feelings Auriemma reserved for Summit back in the day, before her early onset dementia.</p><p>Gauged by the last two games, Notre Dame appears to be playing better, mauling Maryland in the Final Four after ending Odyssey Simms career at Baylor. UConn, by its exalted standard, struggled against BYU and 6'7 center Jennifer Hamson and Stanford on Sunday in the semifinal, trailing in both contests for what must have seemed like interminable stretches, during a season in which they have been behind for less than an hour combined.</p><p>Doris Burke, as good as it gets among hoops’ commentators, rightfully said the Huskies never panicked as their shots didn't fall early against the Cardinal. But with another slow start on Tuesday, UConn might find itself down double-digits against the Irish’s top-ranked tournament offense  However, ND’s prospects took a major blow when 6’3 Natalie Achonwa tore her ACL in the Elite Eight matchup versus Baylor.</p><p>The injury to ND's top rebounder and third-leading scorer is critical considering UConn’s frontcourt sports the 6-5 All American and sudden rock star Stefanie Dolson and national player of the year Stewart, who has been misfiring after recent hosannas annointed her as the distaff version of Kevin Durant.</p><p>The game could be decided in the backcourt where ND’s Kayla McBride and Jewell Loyd are explosive and hold the size advantage over All-American Bria Hartley and her ball-handling running mate Moriah Jefferson.  </p><p>Connecticut’s versatile, sharp-shooter Kaleena Mosqueda-Lewis can make any game her own, and that’s a good thing for Auriemma, who has only been using one sub, Kiah Stokes, following the benching of the Huskies’ top recruit, Ossining’s own Saniyah Chong. Foul trouble could prove catastrophic to Connecticut, while the Irish’s rotation runs deeper.</p><p>A tigfht contest should push ESPN’s audience for the women’s title game beyond the viewership mark that has stood for over a decade.</p>
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