TVtibi, an OTT video service that offers channels on an a la carte basis, said it has secured a deal to offer its first global pay-per-view event-- a boxing card that’s slated to get underway on Feb. 18 from The Carnivore Gardens in Nairobi, Kenya.

Ready, Set, Sync! Inc., the company behind the service, is teaming with Bigger Than Life Entertainment on the event, which will feature five preliminary bouts prior to a scheduled eight–round bout between Zarika Fatuma and Asha Ndegere, and the main event, a rematch between welterweights James Onyango and Patrick Athuhairwe.

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TVtibi is offering the event on pre-order for $5. The service currently supports Windows 10 and Windows 8.1, and recently introduced an app for iOS devices.

PPV is a new arena for TVtibi, which offers a mix of free and paid channels, including Newsy, MyJam TV, Britrox TV, NatureVision TV, Pursuit Channel, The Children’s Reading Channel, and duckTV.

"Expanding into live PPV sports is a significant move for us," Andrew Goldman, co-Founder and CSO of Ready, Set, Sync!, said in a statement. “We are able to exhibit our extensive capabilities to deliver on a global scale and set ourselves apart as a provider of premium live content.  Additionally, we are working on partnering with other platforms and providers to ensure the widest reach possible for these events.”

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“Our goal when we started was to bring Las Vegas-style boxing to Nairobi Kenya. With our partners at TVtibi we're able to bring affordability and accessibility to the fight fan and to even the fringe fight fan,” added Bigger Than Life Entertainment’s Shawntee McCoy.

TVtibi, a global OTT provider that delivers services on an a la carte basis, has added NatureVision TV under several pricing options.

Per TVtibi’s site, subs can buy access to NatureVision TV in HD for one day for 99 cents, seven days for $1.99, a month for $2.99, or a year for $29.95.

TVtibi is currently available on Windows 10, 8.1 and Windows RT, and expects to launch an app for iOS devices in June, and follow with a version for Android devices.

TVtibi launched its a la carte  service in June. Other services currently on offer via its platform include My Jam TV, Britfox TV, Palm Beach Atlantic University Sports Channel, Newsy, Indiana University of Pennsylvania  Sports Channel, The Children’s Reading Channel, and Pursuit Channel, among others.

“This partnership sends a message to NatureVision TV subscribers that they can watch our programming no matter where they are or what device they may be viewing on. That’s precisely how people want to watch our programming globally,” Jon Gorchow, CEO and cofounder of NatureVision TV said, in a statement.

“NatureVision TV brings a collection of exceptionally soothing nature programs”, added Andrew Goldman, TVtibi’s chief strategy officer, a former HBO exec who joined the company in August 2015. “NatureVision TV is an excellent addition to our growing lineup of channels”.

TVtibi, a global OTT provider focused on the a la carte model, said an agreement with Backlight TV/Innova TV Networks will enable it to offer a free, live stream of the coming Saturday (September 12) college football game between the Indiana University of Pennsylvania Crimson Hawks and the Kutztown University Bears.

The game will be offered free on a global basis on  TVtibi, as well as Flipps TV, IPoint TV, and ChannelMaster TV and other OTT platforms. TVtibi has secured the ad-insertion rights for it, according to TVtibi president and CEO Matthew Beck.

TVtibi (its parent company is called Ready, Set, Sync!) recently launched an OTT a la carte service in beta mode that features a curated mix of content, including a movie service called Classic Cool. TVtibi launched initially on Windows 8.1, Windows RT and Windows 10, and plans to launch apps for iOS and Android later this year. TVtibi execs discussed their strategy and plans last month in this Next TV story (subscription required) that appeared in the August 10 issue of Multichannel News and Broadcasting & Cable.

Last month, Andrew Goldman, a pay TV industry vet late of HBO, was named chief strategy officer of TVtibi.

"We are thrilled to be working with Innova TV Networks to bring live sports, traditionally only available via broadcast television, to the world through TVtibi,” Beck said,  in a statement. This is a game-changer, and we look forward to live sports being a regular part of our platform.”

Innova TV Networks principle Jack Pennington added that the OTT telecast comes ahead of its launch of two new all sports networks, Rivals Sports Network (D1 through D3 college sports), and Rivals World Wide.

Rival Sports Network has not released its full lineup of leagues and supported sports, but noted that when it isn’t offering college games, the service will feature coaches shows and games from minor leagues such as the Premiere Basketball League.

Backlight TV’s web site lists several supported distribution platforms, including Web browsers, Roku boxes, the Apple TV, Google Chromecast, iOS and Android mobile apps, and a manufacturer’s portal (through NetRange) in Europe and Asia. Other “channels” offered via Backlight TV include Pilot TV (pilots, with ad inserts, from shows such as Family Guy, Flipper, The Beverly Hillbillies, and WKRP in Cincinnati); New York Fight Exchange, Wheels TV, and Silver Screams (campy horror flicks such as Night of the Living Dead, Mutiny in Outer Space, and King of the  Zombies).

Andrew Goldman, a pay TV industry vet and former long-time HBO executive, has been named chief strategy officer of TVtibi, a startup that is developing an a la carte programming service that is delivered over-the-top.

In his new role, Goldman will be overseeing TVtibi's content acquisition  and programming strategy.

TVtibi hit the market in beta form recently with a platform that is aiming for global reach, starting off with a range of currated a la carte offerings, including Classic Cool, a service built through a content partner that provides titles to Turner Classic Movies. TVtibi believes it is coming to market as digital distribution rights loosen up and content owners become more comfortable with selling services a la carte.  TVtibi launched initially on Windows 8.1, Windows RT and Windows 10, and plans to launch apps for iOS and Android later this year. For more about TVtibi and its plans, please see this Next TV story (subscription required) from the August 10 issue of Multichannel News and Broadcasting & Cable.

Goldman most recently was vice president, programming strategy and planning at HBO, and helped to oversee new ventures and platforms there, including OTT and subscription VOD.  Goldman, who has been an adjunct professor in the department of film and television at NYU’s Tisch School of the Arts since 2006, began his career as a screenplay analyst at Warner Bros.

"We are very pleased and excited to have Andrew on board overseeing our content strategy. Andrew brings a wealth of experience and knowledge to our company and has already positioned us to increase our content offerings globally," said Ready, Set, Sync!/TVtibi president and CEO Matthew Beck, in a statement.

"I'm very excited to work with Matthew and the management team at TVtibi, a brand with the vision to understand how consumers want content and how to bring it to them with the best value,” Goldman added. “I see a fantastic market opportunity for this unique OTT service, which features a curated selection of the best programming with global reach."